关系强度、情境开放性与自嘲信息分享意愿
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摘要
为了探究影响自嘲行为产生的前因变量,从开放性视角研究了两个在线社区交互中的情境变量-关系强度和情境开放性对自嘲信息分享意愿的交互影响效应。实验一发现,强关系下,个体的自嘲信息分享意愿显著高于弱关系。实验二的研究进一步表明,在公开情境下,这一结论仍然成立;而在私密情境下,关系强度对自嘲信息分享的效应不存在。
In order to studied the antecedents of self-deprecating behavior,from perspective of context openness,this paper studied the interaction effect of two situational variables in online community:tie strength and context openness on sharing intention of self-deprecating information.Study 1showed that compared to weak tie,sharing intention of self-deprecating information is higher.Furthermore,study 2replicated the result of study 1when online context openness was public.In contrast,the effect of tie strength on sharing intention of self-deprecating information will not exist when online context openness is private.
In order to studied the antecedents of self-deprecating behavior,from perspective of context openness,this paper studied the interaction effect of two situational variables in online community:tie strength and context openness on sharing intention of self-deprecating information.Study 1showed that compared to weak tie,sharing intention of self-deprecating information is higher.Furthermore,study 2replicated the result of study 1when online context openness was public.In contrast,the effect of tie strength on sharing intention of self-deprecating information will not exist when online context openness is private.
引文
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[29]MEAD N L,BAUMEISTER R F,STILLMAN T F,et al.Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation[J].Journal of Consumer Research,2011,37(5):902~919
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[31]WESTWOOD R.Comic Relief:Subversion and Catharsis in Organizational Comedic Theatre[J].Organization Studies,2004,25(5):775~795
[2]ANDEWEG B,GAGESTEIN S,DE JONG J,et al.‘Poke Fun at Yourself’:The Problem of Self-Deprecating Humor[C]//Lisbon:SEFI Conference Global Engineering Recognition,Sustainability and Mobility,2011
[3]李春分,涂靖.论自嘲的产生机制和表达方式[J].重庆交通大学学报:社会科学版,2011,11(5):138~141
[4]ESRALEW S E.Beating Others to the Punch:Exploring the Influence of Self-Deprecating Humor on Source Perceptions Through Expectancy Violations Theory[D].Columbus:The Ohio State University,2012
[5]BEER J S,CHESTER D S,HUGHES B L.Social Threat and Cognitive Load Magnify Self-Enhancement and Attenuate Self-Deprecation[J].Journal of Experimental Social Psychology,2013,49(4):706~711
[6]DEWBERRY D R,FOX R.Easy as 1,2,3:Rick Perry and Self-Deprecation as Image Restoration[J].Journal of Contemporary Rhetoric,2012,2(1):1~10
[7]BAGOZZI R P,DHOLAKIA U M,PEARO L R K.Antecedents and Consequences of Online Social Interactions[J].Media Psychology,2007,9(1):77~114
[8]CHEN J,TENG L,YU Y,et al.The Effect of Online Information Sources on Purchase Intentions between Consumers with High and Low Susceptibility to Informational Influence[J].Journal of Business Research,2016,69(2):467~475
[9]赵越岷,李梦俊,陈华平.虚拟社区中消费者信息共享行为影响因素的实证研究[J].管理学报,2010,7(10):1 490~1 494,1 501
[10]周志民,吴群华.在线品牌社群凝聚力的前因与后效研究[J].管理学报,2013,10(1):117~124
[11]KIM M H.Why Self-Deprecating?Achieving‘Oneness’in Conversation[J].Journal of Pragmatics,2014,69(8):82~98
[12]贺爱忠,李雪.在线品牌社区成员持续参与行为形成的动机演变机制研究[J].管理学报,2015,12(5):733~743
[13]RATNER R K,KAHN B E.The Impact of Private Versus Public Consumption on Variety-Seeking Behavior[J].Journal of Consumer Research,2002,29(2):246~257
[14]BARASCH A,BERGER J.Broadcasting and Narrowcasting:How Audience Size Affects What People Share[J].Journal of Marketing Research,2014,51(3):286~299
[15]ZIV A.Personality and Sense of Humor[M].New York:Springer,1984
[16]HOPTION C,BARLING J,TURNER N.“It’s Not You,It’s Me”:Transformational Leadership and Self-Deprecating Humor[J].Leadership&Organization Development Journal,2013,34(1):4~19
[17]SCHNURR S,CHAN A.When Laughter Is Not Enough.Responding to Teasing and Self-Denigrating Humor at Work[J].Journal of Pragmatics,2011,43(1):20~35
[18]GRANOVETTER M S.The Strength of Weak Ties[J].American Journal of Sociology,1973,79(6):1 360~1 380
[19]LIN N,ENSEL W M,VAUGHN J C.Social Resources and Strength of Ties:Structural Factors in Occupational Status Attainment[J].American Sociological Review,1981,87(2):393~405
[20]LEVIN D Z,CROSS R.The Strength of Weak Ties You Can Trust:The Mediating Role of Trust in Effective Knowledge Transfer[J].Management Science,2004,50(11):1477~1490
[21]BROWN J J,REINGEN P H.Social Ties and Word-of-Mouth Referral Behavior[J].Journal of Consumer Research,1987,14(3):350~362
[22]ZHANG Y,FEICK L,MITTAL V.How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth[J].Journal of Consumer Research,2014,40(6):1097~1108
[23]CONSTANT D,SPROULL L,KIESLER S.The Kindness of Strangers:The Usefulness of Electronic Weak Ties for Technical Advice[J].Organization Science,1996,7(2):119~135
[24]BELK R.Possessions and Self[M].New York:John Wiley&Sons,Ltd,1988
[25]BERGER J,HEATH C.Where Consumers Diverge from Others:Identity Signaling and Product Domains[J].Journal of Consumer Research,2007,34(2):121~134
[26]LEARY M R.Self-Presentation:Impression Management and Interpersonal Behavior[M].Brown&Benchmark Publishers,1995
[27]CHEN Z,BERGER J.When,Why,and How Controversy Causes Conversation[J].Journal of Consumer Research,2013,40(3):580~593
[28]BEN-ZE’EV A.Privacy,Emotional Closeness,and Openness in Cyberspace[J].Computers in Human Behavior,2003,19(4):451~467
[29]MEAD N L,BAUMEISTER R F,STILLMAN T F,et al.Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation[J].Journal of Consumer Research,2011,37(5):902~919
[30]DROTNER K.Media on the Move:Personalized Media and the Transformation of Publicness[J].Journal of Media Practice,2005,6(1):53~64
[31]WESTWOOD R.Comic Relief:Subversion and Catharsis in Organizational Comedic Theatre[J].Organization Studies,2004,25(5):775~795