摘要
为了探究影响自嘲行为产生的前因变量,从开放性视角研究了两个在线社区交互中的情境变量-关系强度和情境开放性对自嘲信息分享意愿的交互影响效应。实验一发现,强关系下,个体的自嘲信息分享意愿显著高于弱关系。实验二的研究进一步表明,在公开情境下,这一结论仍然成立;而在私密情境下,关系强度对自嘲信息分享的效应不存在。
In order to studied the antecedents of self-deprecating behavior,from perspective of context openness,this paper studied the interaction effect of two situational variables in online community:tie strength and context openness on sharing intention of self-deprecating information.Study 1showed that compared to weak tie,sharing intention of self-deprecating information is higher.Furthermore,study 2replicated the result of study 1when online context openness was public.In contrast,the effect of tie strength on sharing intention of self-deprecating information will not exist when online context openness is private.
引文
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