从修辞学看网络热词的传播效应
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摘要
如今越来越多的网络热词出现在社会生活中,而其中的修辞格所带来的传播效应也不容忽视。网络热词的发展动因主要有个人的诉求、群体的互动和修辞的运用三个方面。网络词汇中运用的修辞手法能很好地表现出网络热词的内涵,如转喻、谐音、仿词、隐喻和节缩这五类修辞格。最后从放大、催化、裂变三个方面来探析网络热词的传播效应。
Now the network hot words more and more in our life, and the propagation effect of the rhetoric caused can not be ignored. The main reasons for the development of network hot words are personal demands, group interaction and the use of rhetoric. The rhetoric techniques used in network words can well show the connotation of network hot words. This paper chooses five types of rhetoric figures of speech: metonymy, homonymy, parody, metaphor and abbreviation to focus on analysis. Finally, it explores the network from three aspects: amplification, catalysis and fission. The spreading effect of hot words.
Now the network hot words more and more in our life, and the propagation effect of the rhetoric caused can not be ignored. The main reasons for the development of network hot words are personal demands, group interaction and the use of rhetoric. The rhetoric techniques used in network words can well show the connotation of network hot words. This paper chooses five types of rhetoric figures of speech: metonymy, homonymy, parody, metaphor and abbreviation to focus on analysis. Finally, it explores the network from three aspects: amplification, catalysis and fission. The spreading effect of hot words.
引文
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[6][美]尼尔·波兹曼.娱乐至死[M].章艳译.桂林:广西师范大学出版社,2004.
[2]陈望道.修辞学发凡[M].上海:上海教育出版社,2001.
[3]高秋玲,李海英.“尬X”系列年度流行语考察[J].现代语文,2018,(7).
[4]彭兰.网络传播概论[M].北京:中国人民大学出版社,2017.
[5]周阿根.“字母词”初论[J].川北教育学院学报,2002,(2).
[6][美]尼尔·波兹曼.娱乐至死[M].章艳译.桂林:广西师范大学出版社,2004.