新媒体环境下民族传统体育的传播策略
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摘要
进入21世纪,国家不断推动新媒体的发展,新媒体作为连接多行业、多领域的媒介,成为中国社会转型新阶段中的关键因素。文章通过对中国新媒体发展趋势的阐述,以及当前我国民族传统体育传播过程中存在的问题,提出利用新媒体进行传播与推广的手段,促进民族传统体育的有效发展。
In the 21 st century, the country has continuously promoted the development of new media, which, as a medium connecting multiple industries and fields, has become a key factor in the new stage of China's social transformation. This paper expounds the development trend of Chinese new media and the problems existing in the communication process of national traditional sports in China at present, and puts forward the means of using new media to disseminate and popularize so as to promote the effective development of national traditional sports.
In the 21 st century, the country has continuously promoted the development of new media, which, as a medium connecting multiple industries and fields, has become a key factor in the new stage of China's social transformation. This paper expounds the development trend of Chinese new media and the problems existing in the communication process of national traditional sports in China at present, and puts forward the means of using new media to disseminate and popularize so as to promote the effective development of national traditional sports.
引文
[1] 唐绪军,等.中国新媒体发展报告[M].北京:社会科学文献出版社,2017.
[2] 郭庆光.传播学教程[M].北京:中国人民大学出版社,1999.
[3] 唐绪军,黄楚新,王丹.中国新媒体发展趋势:智能化与视频化[J].新闻与写作,2017(7).
[4] 郝勤.我国体育文化“十三五”规划刍议[J].上海体育学院学报,2016(3).
[5] 董青,洪艳,陈捷.新媒体时代体育传播分析[J].体育文化导刊,2011(7):146.
[6] 倪依克,胡小明.民族传统体育走向[J].体育科学,2014(12).
[7] 卢元镇.中华民族传统体育的国际化[J].体育学刊,2016(5):1-3.
[8] 龙佩林.论民族传统体育的综合创新及其产业化发展[J].西安体育学院学报,2014(4):1-3.
[9] 万义,白晋湘,屈杰,等.民族传统体育综合创新发展观的质疑与思考[J].体育与科学,2015(1):25-28.
[10] 齐超.割裂与重构——民族传统体育传承的反思[J].体育学刊,2016(1):18-21.
[2] 郭庆光.传播学教程[M].北京:中国人民大学出版社,1999.
[3] 唐绪军,黄楚新,王丹.中国新媒体发展趋势:智能化与视频化[J].新闻与写作,2017(7).
[4] 郝勤.我国体育文化“十三五”规划刍议[J].上海体育学院学报,2016(3).
[5] 董青,洪艳,陈捷.新媒体时代体育传播分析[J].体育文化导刊,2011(7):146.
[6] 倪依克,胡小明.民族传统体育走向[J].体育科学,2014(12).
[7] 卢元镇.中华民族传统体育的国际化[J].体育学刊,2016(5):1-3.
[8] 龙佩林.论民族传统体育的综合创新及其产业化发展[J].西安体育学院学报,2014(4):1-3.
[9] 万义,白晋湘,屈杰,等.民族传统体育综合创新发展观的质疑与思考[J].体育与科学,2015(1):25-28.
[10] 齐超.割裂与重构——民族传统体育传承的反思[J].体育学刊,2016(1):18-21.