浅议文创产品如何扩大消费群体——以西安美术学院学生创业团队为例
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摘要
文创产业得益于国家政策的扶持与良好的市场前景,因此文创产业雨后春笋,发展的如火如荼。然而近年来,文创产业不温不火,文创产品的销量一直不佳。如何才能改变文创产品的现状,是我们不得不思考的问题。本文将结合西安美院学生创业团队的相关作品,来一探究竟。
Literary and creative industries benefit from the support of national policies and good market prospects, so the development of literary and creative industries is in full swing. However, in recent years, the Wenchuan industry is not warm,and the sales of Wenchuan products have been poor. How to change the status quo of creative products is a problem we have to think about. This article will combine the relevant works of Xi'an Academy of Fine Arts students' entrepreneurship team to explore the unexpected.
Literary and creative industries benefit from the support of national policies and good market prospects, so the development of literary and creative industries is in full swing. However, in recent years, the Wenchuan industry is not warm,and the sales of Wenchuan products have been poor. How to change the status quo of creative products is a problem we have to think about. This article will combine the relevant works of Xi'an Academy of Fine Arts students' entrepreneurship team to explore the unexpected.
引文
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[2]曾杰宇.从月球看劳斯莱斯[M].北京:北京大学出版社,2010年11月.
[3]张歆.地域文化视角下的文创产品创新设计策略[J].设计,2018年19期.
[4]陈坤杰.基于传播学视角的地域文化创意产品设计研究[D].设计学,硕士学论文,湖南大学,2018年4月.
[5]卢维佳.文创产品的设计元素获取与创新——以岳麓书院为例[D].设计学,硕士学论文,湖南大学,2015年4月.
[2]曾杰宇.从月球看劳斯莱斯[M].北京:北京大学出版社,2010年11月.
[3]张歆.地域文化视角下的文创产品创新设计策略[J].设计,2018年19期.
[4]陈坤杰.基于传播学视角的地域文化创意产品设计研究[D].设计学,硕士学论文,湖南大学,2018年4月.
[5]卢维佳.文创产品的设计元素获取与创新——以岳麓书院为例[D].设计学,硕士学论文,湖南大学,2015年4月.