摘要
主要研究企业家社会网络的不同维度对商业模式创新的影响,并揭示了竞争强度的调节作用。在相关文献梳理和理论分析的基础之上,提出了企业家社会网络的规模、异质性、达高性和联结强度与商业模式创新关系的研究假设,以及辨析了竞争强度的调节作用,使用我国企业创新的实践数据进行实证分析。得到以下研究结论:企业家社会网络规模与商业模式创新之间存在倒U型关系,企业家社会网络的异质性程度和网络联结强度有利于商业模式创新的实施,竞争强度正向调节异质性和联结强度对商业模式创新的影响。研究是对社会网络理论和可竞争性理论等在商业模式研究领域的有益补充,对于企业加深对企业家社会网络作用的认知以及商业模式创新情景的理解具有重要的实践意义。
This paper focuses on the impacts of entrepreneur social network on business model innovation, and explores the moderating effect of competitive intensity. On the basis of the related literature, we construct a theoretical model based on theoretical analysis and propose hypotheses. We also empirically analyze the survey data of China, and do an empirical test with the help of SPSS22.0. The results show that: there is an inverted U-shaped relationship between network size and business model innovation, the relationship between heterogeneity of social network and strength of network tie is conductive to promoting business model innovation. The competitive intensity' s positive moderating effect is confirmed between strength of network tie and business model innovation.
引文
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