孵化网络资源获取对科创企业成长绩效的影响研究——市场导向的中介作用
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摘要
探讨科创企业的孵化网络资源获取如何通过市场导向的中介作用对企业成长绩效产生影响。为此构建了孵化网络资源获取、市场导向与科创企业成长绩效的关系模型,借助SPSS 22. 0软件对宁波市229家在孵科创企业的数据进行实证分析,采用回归分析技术对概念模型进行检验。研究结果表明:孵化网络中知识资源以及资金资源获取对科创企业的成长绩效产生了显著的正向影响;市场导向对企业成长绩效也具有显著的正向作用,并且在孵化网络资源获取和企业成长绩效之间起到了部分中介作用。该研究证实了孵化网络中科创企业成长过程机理,为孵化器的服务提供以及科创企业成长提供指导与借鉴。
This paper aims to explore how resource acquisition of incubation network affects technology start-ups growth performance through the mediating role of market orientation. Therefore,the hypotheses of relationship among resource acquisition,market orientation and growth performance are proposed. We empirically examined the above conceptual framework by regressive analytical technique. Through analyzing 229 incubating enterprises in Ningbo by SPSS22. 0 software,the results show that both knowledge and capital resources acquisition have positive influence on growth performance of technology start-ups; Marketing orientation has positive influence on growth performance of technology start-ups. The results also show that marketing orientation partially mediates the relationship between resource acquisition of incubation network and technology start-ups growth performance. The study confirms the mechanism of the growth of technology start-ups in incubation network,and can give the incubators' management and the growth of technology start-ups a certain guidance and use of reference.
This paper aims to explore how resource acquisition of incubation network affects technology start-ups growth performance through the mediating role of market orientation. Therefore,the hypotheses of relationship among resource acquisition,market orientation and growth performance are proposed. We empirically examined the above conceptual framework by regressive analytical technique. Through analyzing 229 incubating enterprises in Ningbo by SPSS22. 0 software,the results show that both knowledge and capital resources acquisition have positive influence on growth performance of technology start-ups; Marketing orientation has positive influence on growth performance of technology start-ups. The results also show that marketing orientation partially mediates the relationship between resource acquisition of incubation network and technology start-ups growth performance. The study confirms the mechanism of the growth of technology start-ups in incubation network,and can give the incubators' management and the growth of technology start-ups a certain guidance and use of reference.
引文
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[21]王益锋,王晓萌.网络能力、资源获取与技术创新绩效:基于科技型小微企业的实证研究[J].科技管理研究,2016,36(6):135.
[22]宋清,胡雅杰,李志祥.促进科技型创业企业成长的孵化要素实证研究[J].科学学与科学技术管理,2011,32(5):108.
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[24]余绍忠.创业资源、创业战略与创业绩效关系研究[D].杭州:浙江大学,2012:1.
[25] ZHANG H,WU F,CUI A S. Balancing market exploration and market exploitation in product innovation:a contingency perspective[J]. International Journal of Research in Marketing,2015,32(3):297.
[26] OZKAYA H E,DROGE C,HULT G T M,et al. Market orientation,knowledge competence,and innovation[J]. International Journal of Research in Marketing,2015,32(3):309.
[27]张骁,胡丽娜.市场导向和创业导向的混合绩效效应研究前沿探析与未来展望[J].外国经济与管理,2012(3):49.
[28]李雪灵,姚一玮,王利军.新企业创业导向与创新绩效关系研究:积极型市场导向的中介作用[J].中国工业经济,2010(6):116.
[29]蔡莉,朱秀梅,刘预.创业导向对新企业资源获取的影响研究[J].科学学研究,2011,29(4):601.
[30]张向群,冯碧芸.宁波民营企业创业资源对创业绩效的影响[J].科技与管理,2015,17(5):83.
[31]李硕.基于战略视角的创业资源与创业绩效关系研究[D].长春:吉林大学,2014:1.
[32]彭伟,符正平.联盟网络对企业竞争优势的影响:知识资源获取的中介效应与环境不确定性的调节效应[J].软科学,2012,26(4):17.
[33] SLATER S F,NARVER J C. Does competitive environment moderate the market orientation-performance relationship[J]. Journal of Marketing,1994,58(1):46.
[34] MURPHY G B,TRAILER J W. Measuring performance in entrepreneurship research[J]. Journal of Business Research,1996,36(1):5.
[35] BARON R M,KENNY D A. The moderator-mediator variable distinction in social psychological research:conceptual,strategic,and statistical considerations[J]. Journal of Personality and Social Psychology,1986,51(6):1173.
[2] BRUNEEL J,RATINHO T,CLARYSSE B,et al. The evolution of business incubators:comparing demand and supply of business incubation services across different incubator generations[J]. Technovation,2012,32(2):110.
[3] SOETANTO D P,JACK S L. Business incubators and the networks of technology-based firms[J]. Journal of Technology Transfer,2013,38(4):432.
[4] RUBIN T H,AAS T H,STEAD A. Knowledge flow in technological business incubators:evidence from Australia and Israel[J]. Technovation,2015,41-42(7-8):11.
[5]冉进财,厉伟.科技企业孵化器网络化组织的发展及运作模式探讨[J].煤炭工程,2006(9):105.
[6] BOSO N,STORY V M,CADOGAN J W. Entrepreneurial orientation,market orientation,network ties,and performance:study of entrepreneurial firms in a developing economy[J]. Journal of Business Venturing,2013,28(6):708.
[7]蔡莉,单标安,周立媛.新创企业市场导向对绩效的影响:资源整合的中介作用[J].中国工业经济,2010(11):77.
[8]罗逾兰,张阳,唐震.“资源—能力—关系”视角下科技企业孵化器发展路径选择[J].南京社会科学,2016(6):149.
[9]安宁,郭辰.基于在孵企业满意度的孵化器知识服务能力评价研究[J].科技与管理,2016,18(5):82.
[10]李振华,王佳硕,吴文清.孵化网络中在孵企业资源获取对创新绩效的影响:以关系社会资本为中介变量[J].科技进步与对策,2017,34(12):62.
[11]窦红宾,王正斌.网络结构、知识资源获取对企业成长绩效的影响:以西安光电子产业集群为例[J].研究与发展管理,2012,24(1):44.
[12] HANSEN M T,CHESBROUGH H W,NOHRIA N,et al. Networked incubators hothouses of the new economy[J]. Harvard Business Review,2000,78(5):74.
[13]孙永磊,宋晶,谢永平.企业战略导向对创新活动的影响:来自苹果公司的案例分析[J].科学学与科学技术管理,2015(2):101.
[14] HYYTINEN A,PAJARINEN M,ROUVINEN P. Does innovativeness reduce startup survival rates[J]. Journal of Business Venturing,2015,30(4):564.
[15] NARAYANDAS D,RANGAN V K. Building and sustaining buyer-seller relationships in mature industrial markets[J]. Journal of Marketing,2004,68(3):63.
[16] NARVER J C,SLATER S F. The effect of a market orientation on business profitability[J]. Journal of Business Research,1990,8(4):20.
[17]张玉利,赵都敏.新企业生成过程中的创业行为特殊性与内在规律性探讨[J].外国经济与管理,2008,30(1):8.
[18] BARBERO J L,CASILLAS J C,RAMOS A,et al. Revisiting incubation performance:how incubator typology affects results[J].Technological Forecasting&Social Change,2012,79(5):888.
[19] FANG S C,TSAI F S,LIN J L. Leveraging tenant-incubator social capital for organizational learning in incubation programmes[J].International Small Business Journal,2010,28(1):90.
[20]杨锐,夏彬.网络关系构建及其对企业成长绩效影响研究[J].科研管理,2016,37(5):103.
[21]王益锋,王晓萌.网络能力、资源获取与技术创新绩效:基于科技型小微企业的实证研究[J].科技管理研究,2016,36(6):135.
[22]宋清,胡雅杰,李志祥.促进科技型创业企业成长的孵化要素实证研究[J].科学学与科学技术管理,2011,32(5):108.
[23] SIRMON D G,HITT M A,IRELAND R D. Managing firm resources in dynamic environments to create value:looking inside the black box[J]. Academy of Management Review,2007,32(1):273.
[24]余绍忠.创业资源、创业战略与创业绩效关系研究[D].杭州:浙江大学,2012:1.
[25] ZHANG H,WU F,CUI A S. Balancing market exploration and market exploitation in product innovation:a contingency perspective[J]. International Journal of Research in Marketing,2015,32(3):297.
[26] OZKAYA H E,DROGE C,HULT G T M,et al. Market orientation,knowledge competence,and innovation[J]. International Journal of Research in Marketing,2015,32(3):309.
[27]张骁,胡丽娜.市场导向和创业导向的混合绩效效应研究前沿探析与未来展望[J].外国经济与管理,2012(3):49.
[28]李雪灵,姚一玮,王利军.新企业创业导向与创新绩效关系研究:积极型市场导向的中介作用[J].中国工业经济,2010(6):116.
[29]蔡莉,朱秀梅,刘预.创业导向对新企业资源获取的影响研究[J].科学学研究,2011,29(4):601.
[30]张向群,冯碧芸.宁波民营企业创业资源对创业绩效的影响[J].科技与管理,2015,17(5):83.
[31]李硕.基于战略视角的创业资源与创业绩效关系研究[D].长春:吉林大学,2014:1.
[32]彭伟,符正平.联盟网络对企业竞争优势的影响:知识资源获取的中介效应与环境不确定性的调节效应[J].软科学,2012,26(4):17.
[33] SLATER S F,NARVER J C. Does competitive environment moderate the market orientation-performance relationship[J]. Journal of Marketing,1994,58(1):46.
[34] MURPHY G B,TRAILER J W. Measuring performance in entrepreneurship research[J]. Journal of Business Research,1996,36(1):5.
[35] BARON R M,KENNY D A. The moderator-mediator variable distinction in social psychological research:conceptual,strategic,and statistical considerations[J]. Journal of Personality and Social Psychology,1986,51(6):1173.