O2O模式下“少即是多”理念在中式外卖餐盒中的设计与探索
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摘要
本文以外卖O2O平台下中式外卖餐盒为研究对象,针对其简陋的餐盒、回收率低下等缺陷和不足进行了全面分析,提出"少即是多"的设计理念。探析了它在外卖餐盒设计中的具体应用,力求改善线下外卖餐盒的质量,提高整体品质,以达到少即是多的设计需求。
The purpose of this article is to investigate Chinese take out containers under current O2 O platform, and raise a concept of "less is more" with a systematic analysis of the drawbacks like rough design and low rate of recovery. Searching for the application of this concept in design of take-away container, we try to improve the overall quality in order to achieve the design requirement of "less is more".
The purpose of this article is to investigate Chinese take out containers under current O2 O platform, and raise a concept of "less is more" with a systematic analysis of the drawbacks like rough design and low rate of recovery. Searching for the application of this concept in design of take-away container, we try to improve the overall quality in order to achieve the design requirement of "less is more".
引文
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[2]唐纳德·A.诺曼.设计心理学3:情感化设计[M].何笑梅,欧秋杏.译.中信出版社,2015:10-14.
[3]王受之.世界现代设计史[M].北京:中国青年出版社,2002:114-115
[4]姚玉磊.张育铭.O2O平台下的外卖食品包装设计趋势[J].工艺与设计,2015(9):11.
[5]张枫毅.“外卖垃圾”回收义务需立法明确[J].资源再生.2016(5):51.
[6]颜贤斌.浅谈中国餐饮外卖O2O模式的现状与发展[J].商业现代化.2015(22):46.
[7]中式外卖食品包装宜人性设计研究[D].大学硕士学位论文,2014.