甘薯供应链拓展农户增收空间的模式分析
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摘要
甘薯供应链中销售方式的差异直接影响到农户增收空间的拓展程度。调查研究发现,供应链中建立直销店、农超对接和农村电商的直销模式,以及经纪人、代加工、订单式和科企联合的网络模式,为农户拓展增收空间创造了基础条件。而供应链中农户市场意识淡薄,利益主体联结机制松散,市场主体信息不对称等风险,对农户拓展增收空间带来了诸多挑战。建议通过创新供应链中风险管理机制,完善市场主体利益联结机制和保障农户增收协同发展机制,以确保农户增收空间渠道畅通。
The difference of marketing method in sweet potato supply chain directly affects the expansion of farmers' income-increasing space. Through the investigation,it was found that the establishment of direct selling mode in supply chain,such as direct selling shops,the direct farming-supermarket connection and the rural e-commerce,as well as the network mode of the brokers,the generation process,the order-based,the scientific research and enterprise alliance created the basic conditions for the farmers to expand their income-increasing space. However,in the supply chain,the risk of weak market awareness of farmers,loose linkage mechanism of the interest groups and asymmetric information of the market subjects posed many challenges to expand farmers' income-increase space. It was suggested that the risk management mechanism should be innovated,the market subject interest joint mechanism should be improved and the farmers' income-increase cooperative development mechanism should be guaranteed in the supply chain to ensure the smooth flow of the farmers' income-increase space.
The difference of marketing method in sweet potato supply chain directly affects the expansion of farmers' income-increasing space. Through the investigation,it was found that the establishment of direct selling mode in supply chain,such as direct selling shops,the direct farming-supermarket connection and the rural e-commerce,as well as the network mode of the brokers,the generation process,the order-based,the scientific research and enterprise alliance created the basic conditions for the farmers to expand their income-increasing space. However,in the supply chain,the risk of weak market awareness of farmers,loose linkage mechanism of the interest groups and asymmetric information of the market subjects posed many challenges to expand farmers' income-increase space. It was suggested that the risk management mechanism should be innovated,the market subject interest joint mechanism should be improved and the farmers' income-increase cooperative development mechanism should be guaranteed in the supply chain to ensure the smooth flow of the farmers' income-increase space.
引文
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[10]胡鞍钢,吴群刚.农业企业化:中国农村现代化的重要途径[J].农业经济问题,2001(1):9-19.
[11]戴起伟,钮福祥,孙健,等.中国甘薯淀粉产业发展现状与前景展望[J].农业展望,2015(10):40-44.
[12]陶承光.加强科企联合促进种业创新[J].园艺与种苗,2011(1):1-4.
[13]胡定寰.农产品“二元结构”论———论超市发展对农业和食品安全的影响[J].中国农村经济,2005(2):12-17.
[14]郭红东.我国农户参与订单农业行为的影响因素分析[J].中国农村经济,2005(3):24-32.
[15]秦建军,马骥.基于贫困视角下的西部马铃薯产业供应链利益分配研究[J].农业展望,2009(8):23-26.
[16]王云,张光强,霍学喜.合作社提高了种植户的增收能力吗?———来自陕西省600户苹果种植户的经验证据[J].西北农林科技大学学报(社会科学版),2017,17(3):95-103.
[17]戴起伟,钮福祥,孙健,等.我国甘薯专业合作社发展中的主要问题和对策建议[J].江苏农业科学,2016,44(6):541-543.
[2]钮福祥,马代夫,戴起伟,等.我国甘薯产业发展概况及政策建议———基于全国627户农户问卷调查[J].江苏农业科学,2012,40(11):438-440.
[3]农业部科技教育司.首席科学家话体系———马代夫甘薯之梦[M].北京:中国农业出版社,2013:37-40.
[4]张仲雷.生鲜农产品电子商务进程实证研究———以甘薯为例[J].中国农业资源与区划,2017,38(5):76-80.
[5]叶成利,蒙少东.农产品(食品)供应链风险管理文献综述[J].农业经济问题,2007(S1):200-205.
[6]张世晴,李书华.现代零售价值链提升现代农业发展———论“农超对接”的机遇[J].南京理工大学学报(社会科学版),2010,23(4):10-14.
[7]周永刚,黄圣男,江笛,等.参与农产品直销店经营对农村留守人员身心健康的改善:以日本福冈县为例[J].中国农村经济,2014(8):86-96.
[8] SMITHERS J,LAMARCHE J,JOSEPH A E. Unpacking the termsof engagement with local food at the farmers'market:insights fromOntario[J]. Journal of Rural Studies,2008,24(3):337-350.
[9]农业部经管总站课题组.农社对接:问题与对策建议[J].农村经营管理,2013,123(5):16-19.
[10]胡鞍钢,吴群刚.农业企业化:中国农村现代化的重要途径[J].农业经济问题,2001(1):9-19.
[11]戴起伟,钮福祥,孙健,等.中国甘薯淀粉产业发展现状与前景展望[J].农业展望,2015(10):40-44.
[12]陶承光.加强科企联合促进种业创新[J].园艺与种苗,2011(1):1-4.
[13]胡定寰.农产品“二元结构”论———论超市发展对农业和食品安全的影响[J].中国农村经济,2005(2):12-17.
[14]郭红东.我国农户参与订单农业行为的影响因素分析[J].中国农村经济,2005(3):24-32.
[15]秦建军,马骥.基于贫困视角下的西部马铃薯产业供应链利益分配研究[J].农业展望,2009(8):23-26.
[16]王云,张光强,霍学喜.合作社提高了种植户的增收能力吗?———来自陕西省600户苹果种植户的经验证据[J].西北农林科技大学学报(社会科学版),2017,17(3):95-103.
[17]戴起伟,钮福祥,孙健,等.我国甘薯专业合作社发展中的主要问题和对策建议[J].江苏农业科学,2016,44(6):541-543.