先动性市场导向、资源拼凑对新产品开发绩效的影响机制研究
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摘要
本文基于321份问卷调研数据,检验了先动性市场导向与新产品开发绩效的关系,以及资源拼凑的中介作用,外部知识获取、市场动荡性的调节作用。实证研究结果发现:(1)先动性市场导向对新产品开发绩效具有显著正向影响;(2)资源拼凑中介了先动性市场导向与新产品开发绩效之间的关系;(3)外部知识获取、市场动荡性正向调节了资源拼凑与新产品开发绩效之间的关系;(4)外部知识获取、市场动荡性正向调节了资源拼凑的中介作用。研究结果对于提升新产品绩效具有一定的借鉴作用。
Based on 321 questionnaires,this paper examines the relationship between productive market orientation and new product development performance,and the mediating effect of resource bricolage,the moderating effect of external knowledge acquisition and market turbulence. Empirical results show that:( 1) proactive market orientation has a positive influence on new product development performance;( 2) resource bricolage mediates the relationship between productive market orientation and new product development performance;( 3) external knowledge acquisition and market turbulence have a positive moderating effect on the relationship between resource bricolage and new product development performance;( 4) external knowledge acquisition and market turbulence have a positive moderating effect on the mediation of resource bricolage. The research results can be used to improve the performance of new products.
Based on 321 questionnaires,this paper examines the relationship between productive market orientation and new product development performance,and the mediating effect of resource bricolage,the moderating effect of external knowledge acquisition and market turbulence. Empirical results show that:( 1) proactive market orientation has a positive influence on new product development performance;( 2) resource bricolage mediates the relationship between productive market orientation and new product development performance;( 3) external knowledge acquisition and market turbulence have a positive moderating effect on the relationship between resource bricolage and new product development performance;( 4) external knowledge acquisition and market turbulence have a positive moderating effect on the mediation of resource bricolage. The research results can be used to improve the performance of new products.
引文
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[21] Sonenshein S. How organizations forster the creative use of resources[J]. Academy of Management Journal,2014,57(3):814-848.
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[23] Jaworski B J,Kohli A. Market orientation:antecedents and consequnences[J]. Journal of Marketing,1993,57:53-71.
[24]刘雪锋.网络嵌入性与差异化战略及企业绩效关系研究[D].杭州:浙江大学,2007.
[25] Ma C,Yang Z,Yao Z,et al.. The effect of strategic alliance resource accumulation and process characteristics on new product success:exploration of international high-tech strategic alliances in China[J]. Industrial Marketing Management,2012,41(3):469-480.
[26] Baron R M, Kenny D A. The moderator-mediator variable distinction in social psychological research:conceptual,strategic,and statistical considerations[J].Journal of Personality and Social Psychology,1986,51(6):1173-1182.
[27] Aiken L S,West S G. Multiple regression:testing and interpreting interactions[M]. Newbury Park, CA:Sage,1991.
[28] Edwards J R,Lambert L S. Methods for integrating moderation and mediation:a general analytical framework using moderated path analysis[J]. Psychological Methods,2007,12(1):1-22.
[2]王永贵,邢金刚,石有春,等.对市场导向、顾客资产导向与新产品开发绩效之间关系的探索性研究———基于中国背景的调节效应模式[J].南开管理评论,2008,11(3):12-19.
[3]于晓宇,李雅洁,陶向明.创业拼凑研究综述与未来展望[J].管理学报,2017,14(2):306-316.
[4] Garud R, Karnoe P. Bricolage versus breakthrough:distributed and embedded agency in technology entrepreneurship[J]. Research Policy,2003,32(2):277-300.
[5] Fuglsang L,Scrensen F. The balance between bricolage and innovation:management dilemmas in sustainable public innovation[J]. Service Industries Journal,2010,31(4):1-20.
[6] Senyard J,Baker T,Steffens P,et al.. Bricolage as a path to innovativeness for resource constrained new firms[J]. Journal of Product Innovation Management,2014,31(2):311-330.
[7]孙永磊,陈劲,宋晶.双元战略导向对企业资源拼凑的影响研究[J].科学学研究,2018,36(4):684-690,700.
[8]赵兴庐,刘衡,张建琦.冗余如何转化为公司创业?———资源拼凑和机会识别的双元式中介路径研究[J].外国经济与管理,2017,39(6):54-67.
[9] Guo H,Su Z,Ahlstrom D. Business model innovation:the effects of exploratory orientation,opportunity recognition, and entrepreneurial bricolage in an emerging economy[J]. Asia Pacific Journal of Management,2016,33(3):533-549.
[10]左莉,周建林.认知柔性、创业拼凑与新企业绩效的关系研究-基于环境动态性的调节作用[J].预测,2017,36(2):17-23.
[11] Un C A,Cuervo-Cazurra A,Asakawa K. R&D collaborations and product innovation[J]. Journal of Product Innovation Management,2010,27(5):673-689.
[12]李忆,司有和.探索式创新、利用式创新与绩效:战略和环境的影响[J].南开管理评论,2008,(5):4-12.
[13] Qu R L,Ennew C T. An examination of the consequences of market orientation in China[J]. Journal of Strategic Marketing,2003,11(3):201-216.
[14] Neely A. Exploring the financial consequences of the sterilization of manufacturing[J]. Operations Management Rresearch,2008,1(2):103-118.
[15] Narver J C,Slater S F. Maclachlan responsive and proactive market orientation and new product success[J]. Journal of Product Innovation Management,2004,21(5):334-347.
[16] Ferneley E,Bell F. Using bricolage to integrate business and information technology innovation in SMEs[J]. Technovation,2006,26(2):232-241.
[17]Halme M,Lindeman S,Linna P. Innovation for inclusive business:intrapreneurial bricolage in multinational corporations[J]. Journal of Management Studies,2012,49(4):743-784.
[18] Slater S F,Narver J C. Market orientation and the learning organization[J]. Journal of Marketing,1995,59(3):63-74.
[19] Salunke S,Weerawardena J,McColl-Kennedy J R.Competing through service innovation:the role of bricolage and entrepreneurship in project-oriented firms[J].Journal of Business Research, 2013, 66(8):1085-1097.
[20]祝振铎,李新春.新创企业成长战略:资源拼凑的研究综述与展望[J].外国经济与管理,2016,38(11):71-82.
[21] Sonenshein S. How organizations forster the creative use of resources[J]. Academy of Management Journal,2014,57(3):814-848.
[22] Mu J,Di Benedetto A. Networking capability and new product development[J]. IEEE Transactions on Engineering Management,2012,59(1):4-19.
[23] Jaworski B J,Kohli A. Market orientation:antecedents and consequnences[J]. Journal of Marketing,1993,57:53-71.
[24]刘雪锋.网络嵌入性与差异化战略及企业绩效关系研究[D].杭州:浙江大学,2007.
[25] Ma C,Yang Z,Yao Z,et al.. The effect of strategic alliance resource accumulation and process characteristics on new product success:exploration of international high-tech strategic alliances in China[J]. Industrial Marketing Management,2012,41(3):469-480.
[26] Baron R M, Kenny D A. The moderator-mediator variable distinction in social psychological research:conceptual,strategic,and statistical considerations[J].Journal of Personality and Social Psychology,1986,51(6):1173-1182.
[27] Aiken L S,West S G. Multiple regression:testing and interpreting interactions[M]. Newbury Park, CA:Sage,1991.
[28] Edwards J R,Lambert L S. Methods for integrating moderation and mediation:a general analytical framework using moderated path analysis[J]. Psychological Methods,2007,12(1):1-22.