成都本地公共气象服务APP建设建议
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摘要
通过对商业气象服务APP现状、成都常驻居民公共气象服务APP需求进行调研,分析其产品、风格、优点、缺点等;结合SWOT分析法确定自身的竞争优劣势、机会和威胁,将产品定位与内部资源、外部环境有机地结合,给出成都本地公共气象服务APP建设建议。结果显示:成都市公众对天气APP需求由高至低排列依次是:专业性、本地性、美观性、互动性、娱乐性、丰富性。成都市气象部门气象服务APP的优势在于信息的准确性和权威性;劣势是缺乏市场敏锐度,服务形式、内容落后;机会在于能提供精细化的本地特色的气象服务产品;威胁是商业气象服务APP供应商已经占有很大市场,与用户形成长期的互动联系,且有强大的技术团队作支撑。并提出成都市气象部门APP建设建议:在服务内容精细化、产品特色化、功能人性化、外观设计美观化、技术后台可靠化等五个方面做出特色,才能在气象服务APP商业市场中立足。
Through the research of the status of commercial meteorological service APP and the demand of public weather service APP in Chengdu, the products, styles, advantages and disadvantages of the public weather service are analyzed. The SWOT analysis method is used to determine its own competitive advantages and disadvantages, opportunities and threats. Positioning and internal resources, the external environment organically combined, given the Chengdu local public weather service APP construction proposals. The results show that: Chengdu public demand for weather from high to low order are:professional, local, aesthetics, interactivity, entertainment, richness. Chengdu Meteorological Department Meteorological Service APP's advantage lies in the accuracy and authority of the information; the disadvantage is the lack of market acumen, service form, content behind; opportunity is to provide refined local characteristics of meteorological service products; threat is commercial meteorological services APP suppliers have a large market, with the user to form a long-term interactive contact, and a strong technical team for support. And put forward the Chengdu Meteorological Department APP construction proposal: in the service content refinement, product characteristics, functional humanization, design aesthetic, technical background and other aspects of the reliability of the five aspects of the characteristics in order to weather in the APP commercial market.
Through the research of the status of commercial meteorological service APP and the demand of public weather service APP in Chengdu, the products, styles, advantages and disadvantages of the public weather service are analyzed. The SWOT analysis method is used to determine its own competitive advantages and disadvantages, opportunities and threats. Positioning and internal resources, the external environment organically combined, given the Chengdu local public weather service APP construction proposals. The results show that: Chengdu public demand for weather from high to low order are:professional, local, aesthetics, interactivity, entertainment, richness. Chengdu Meteorological Department Meteorological Service APP's advantage lies in the accuracy and authority of the information; the disadvantage is the lack of market acumen, service form, content behind; opportunity is to provide refined local characteristics of meteorological service products; threat is commercial meteorological services APP suppliers have a large market, with the user to form a long-term interactive contact, and a strong technical team for support. And put forward the Chengdu Meteorological Department APP construction proposal: in the service content refinement, product characteristics, functional humanization, design aesthetic, technical background and other aspects of the reliability of the five aspects of the characteristics in order to weather in the APP commercial market.
引文
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[2]朱斌,吴智君,姜殿荣.柳州气象信息服务网站设计[J].气象研究与应用,2011,32(2):100-102.
[3]陈静,梁宏升.自媒体时代的气象服务[J].广东气象,2013,35(6):52-55.
[4]林雪仪,李春梅.自媒体时代基于手机App(应用)的农业气象服务探索[J].广东气象,2016,38(2):54-57.
[5]王凡,韦淑军,罗建平,等.提高决策气象服务能力需把握的几个环节[J].气象研究与应用,2009,30(S2):213-214.
[6]吴益平,新形势下发展基层公共气象服务的几点思考[J].气象应用与研究,2012,33(S2):33.
[7]李娜,卢伟萍,秦鹏.微博在公共气象服务中的应用及发展[J].气象研究与应用,2012,33(2):107-109.
[8]覃安春,刘万杰.突破“12121”气象服务效益瓶颈的措施与途径[J].气象研究与应用,2009,30(增刊I):204-205.
[9]顾桃峰,岳海燕,赵文涓.“广州天气”微博推送发布平台简介[J].广东气象,2013,35(2):64-66.
[10]高亭亭,孙伟忠,朱平.广州天气微信的创新设计[J].广东气象,2014,36(6):60-62.