多边公共平台的社会网络结构研究
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摘要
多边公共平台不同于传统的产品生产平台与技术平台,具有优良的社会网络结构及效率优势,以支撑降低交易成本、促进合作共治和服务创新的平台功能。其社会网络结构的根本特征在于治权开放、资源共享和把多边群体联结起来的互动合作。描述平台结构最重要的方式是绘图,在多边公共平台构成要素分析的基础上借鉴企业平台生态圈结构,构建了多边公共平台的参与者网络、价值网络与运行网络等模型。
Multi-sided public platform, differing from traditional production platform or technology platform, has excellent social network structure and efficiency advantage, which could support the functions of reducing transaction cost, and promoting cooperative governance and service innovation. The basic characteristics of the social network structure lie in openness of governance power, sharing of resources and interaction and cooperation of the groups. Drawing is the best way to describe platform structure. On the basis of the elements analysis and reference on the business ecosystem structure, the models of participant network, value network and operation network of multi-sided public platforms are constructed.
Multi-sided public platform, differing from traditional production platform or technology platform, has excellent social network structure and efficiency advantage, which could support the functions of reducing transaction cost, and promoting cooperative governance and service innovation. The basic characteristics of the social network structure lie in openness of governance power, sharing of resources and interaction and cooperation of the groups. Drawing is the best way to describe platform structure. On the basis of the elements analysis and reference on the business ecosystem structure, the models of participant network, value network and operation network of multi-sided public platforms are constructed.
引文
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[3]HAGIU A, WRIGHT J. Multi-sided platforms[J].International Journal of Industrial Organization,2015(43):162-174.
[4]EVANS D S, SCHMALENSEE R. Catalyst code: the secret behind the world’s most dynamic companies[M]. Boston: Harvard Business School Press, 2007:9.
[5]JANSSEN M, ESTEVEZ E. Lean government and platform-based governance—doing more with less[J]. Government Information Quarterly,2013(30):1-8.
[6]刘家明. 公共平台建设的多维取向[J]. 重庆社会科学,2017(1):29-35.
[7]BALDWIN C Y, WOODARD C J. The architecture of platform: a unified view[R]. Cambridge, MA: Harvard University, 2008.
[8]ANNABELLE G, CUSUMANO M. How companies become platform leaders[J].MIT Sloan Management Review, 2008,49(2):27-35.
[9]穆胜.释放潜能:平台型组织的进化路线图[M].北京:人民邮电出版社,2018:75-78.
[10]李必强,郭岭.产业平台组织体系及其运行模式研究[J].科技进步与对策,2005(6):83-85.
[11]陈玲.市场平台组织体系及运行模式研究[J].经济问题,2010(10):54-58.
[12]刘家明.以双边平台为重点的公共平台分类研究[J].广东行政学院学报,2017(2):10-15.
[13]辜秋琴.企业技术创新体系研究[M].成都:四川大学出版社,2008:136.
[14]王斌,谭清美.产业创新平台建设研究[J].现代经济探讨,2013(9):44-48.
[15]潘润红.建设开放协作共赢的公共服务平台[J].金融电子化,2013(9):26-28.
[16]CUSUMANO M A. Staying powder: six enduring principles for managing strategy and innovation in an uncertain world[M].London: Oxford University Press,2010:17-20.
[17]PARKER G,VAN A M A. Digital postal platform: definitions and roadmap[R]. Cambridge, MA:The MIT Center of Digital Business,2012.
[18]CHANDLER A D. Strategy and structure: chapters in the history of the American industrial enterprise[M].Cambridge, MA: MIT Press, 1962:12.
[19]O’REILLY T. Government as a platform[J].Innovations, 2010,6(1):13-40.
[20]范阿尔斯丁,帕克,乔达例.平台时代战略新规则[J].哈佛商业评论,2016(4):58-59.
[21]GAWER A. Platform dynamics and strategies: from products to services[C]//GAWER A.Platforms, Markets and Innovation. Northampton, MA: Edward Elgar,2009:154.
[22]秦合舫.寻找大象的舞台[J].中国商业评论,2006(10):24-29.
[23]陈威如,余卓轩.平台战略[M].北京:中信出版社,2013:279.