万达集团商业模式动态演变分析
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摘要
随着企业经营外部环境的变化,商业模式也应适应外界环境的变化而不断变革,企业只有力求不断创新,才能保持其竞争优势.本文基于商业流程变革模型,将商业模式冰山理论和魏朱六要素模型有机结合,提出了商业模式动态变革分析框架,为企业进行商业模式变革提供指导.基于该分析框架,本文对万达集团商业模式的动态演变进行了分析,最后为企业商业模式演变提出几点启示.
As the business environment changes rapidly nowadays, business model should be kept transforming over time. Only the company that strives to innovate can maintain its competitive advantage. This paper proposes the analytical framework of the dynamic transformation of business model by integrating the iceberg theory of business model and the Wei-Zhu six factor model into the business process change model. The proposed analytical framework provides instructions for company to change their business model. Based on this analytical framework, this study analyzed the evolution of business model of Wanda Group and drew some managerial implications from the results.
As the business environment changes rapidly nowadays, business model should be kept transforming over time. Only the company that strives to innovate can maintain its competitive advantage. This paper proposes the analytical framework of the dynamic transformation of business model by integrating the iceberg theory of business model and the Wei-Zhu six factor model into the business process change model. The proposed analytical framework provides instructions for company to change their business model. Based on this analytical framework, this study analyzed the evolution of business model of Wanda Group and drew some managerial implications from the results.
引文
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[12]张茜,李靖宇,饶佳艺,等.基于利益相关者分析“女神的新衣”:如何构建TV+商业模式[J].管理评论,2015,27(8):234-241.Zhang Q,Li J Y,Rao J Y,et al.How to create TV+business model:A case study of"The Fairies'New Dresses"[J].Management Review,2015,27(8):234-241.
[13]任小勋,乔晗,何乐平,等.基于文献计量模型的银行商业模式研究分析[J].系统工程理论与实践,2016,36(5):1169-1179.Ren X X,Qiao H,He L P,et al.An analysis of business model in banking industry based on bibliometrics[J].Systems Engineering—Theory&Practice,2016,36(5):1169-1179.
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[17]魏炜.发现商业模式[M].北京:机械工业出版社,2009.Wei W.Discovering the business model[M].Beijing:Machinery Industry Press,2009.
[18]魏炜,朱武祥,林桂平.基于利益相关者交易结构的商业模式理论[J].管理世界,2012,27(12):125-131.Wei W,Zhu W X,Lin G P.Business model theory based on the transactional structure of stakeholders[J].Management World,2012,27(12):125-131.
[19]Johnson M.Seizing the white space:Business model innovation for growth and renewal[M].Boston:Harvard Business School Press,2010.
[20]Johnson M W,Christensen C C,Kagermann H.Reinventing your business model[J].Harvard Business Review,2008,86(12):50-59.
[21]Osterwalder A.The business model ontology—A proposition in a design science approach[D].Lausanne:University of Lausanne,2004.
[22]Zott C,Amit R.The fit between product market strategy and business model:Implications for firm performance[J].Strategic Management Journal,2008,29(1):1-26.
[23]西格蒙德·弗洛伊德.自我与本我[M].林尘,张唤民,陈伟奇,译.上海:上海译文出版社,2011.Freud S.Ego&Id[M].Shanghai:Shanghai Translation Publishing House,2011.
[24]Nonaka I,Toyama R,Konno N.SECI,Ba,and leadership:A unified model of dynamic knowledge creation[J].Long Range Planning,2000,33(1):5-34.
[25]安尼尔·古普塔,王海燕.巨头们的创新黑匣子[J].哈佛商业评论(中文版),2014,12(4):132-139.Gupta A K,Wang H Y.The black box of giants'innovation[J].Harvard Business Review(Chinese Version),2014,12(4):132-139.
[26]Kettinger W J,Teng J T C.Business process change:A study of methodologies,techniques,and tools[J].Management Information Systems Quarterly,1997,21(1):55-98.
[27]Hammer M.Re-engineering work:Don't automate,obliterate[J].Harvard Business Review,2010,67(4):104-112.
[28]Hammer M,Champy J.Re-engineering the corporation:A manifesto for business revolution[J].International Journal of Production Research,2003,36(9):90-91.
[29]Jarvenpaa S,Stoddard D B.Business process redesign:Tactics for managing radical change[J].Journal of Management Information Systems,1995,6(1):81-107.
[2]李雪蓉,张晓旭,李政阳,等.商业模式的文献计量分析[J].系统工程理论与实践,2016,36(2):273-287.Li X R,Zhang X X,Li Z Y,et al.A bibliometric analysis on business models[J].Systems Engineering—Theory&Practice,2016,36(2):273-287.
[3]Timmers P.Business models for electronic markets[J].Electronic Markets,2000,8(2):3-8.
[4]Zott C,Amit R,Massa L.The business model:Recent developments and future research[J].Social Science Electronic Publishing,2011,37(4):1019-1042.
[5]Chesbrough H W.Open innovation:The new imperative for creating and profiting from technology[M].Boston:Harvard Business School Press,2003.
[6]杨一帆,王伟,敖敬宁,等.制造业企业商业模式分析[J].科技促进发展,2015,11(2):167-176.Yang Y F,Wang W,Ao J N,et al.An analysis on business models for manufacturing enterprises[J].Science&Technology for Development,2015,11(2):167-176.
[7]王伟,杨一帆,魏云捷,等.汽车产业商业模式分析[J].科技促进发展,2016,12(2):144-154.Wang W,Yang Y F,Wei Y J,et al.The business model analysis of motorbile industries[J].Science&Technology for Development,2016,12(2):144-154.
[8]张晓旭,李政阳,柏林,等.能源企业商业模式与商业模式创新[J].科技促进发展,2015,11(2):156-166.Zhang X X,Li Z Y,Bai L,et al.Business models and their innovations for energy industry[J].Science&Technology for Development,2015,11(2):156-166.
[9]吕鑫,崔晓杨,胡毅,等.建筑业商业模式研究综述[J].科技促进发展,2016,12(2):135-144.Lii X,Cui X Y,Hu Y,et al.A research review of business model of real estate industries[J].Science&Technology for Development,2016,12(2):135-144.
[10]刘洋,黄稚渊,纪尚伯,等.中国房地产业的商业模式[J].科技促进发展,2016,12(2):126-143.Liu Y,Huang Z Y,Ji S B,et al.The business model of real estate industries in China[J].Science&Technology for Development,2016,12(2):126-143.
[11]杨怡欣,吕鑫,刘彬蔚,等.服务行业商业模式[J].系统工程理论与实践,2016,36(4):817-833.Yang Y X,Lii X,Liu B W,et al.The business model of service industries[J].Systems Engineering—Theory&Practice,2016,36(4):817-833.
[12]张茜,李靖宇,饶佳艺,等.基于利益相关者分析“女神的新衣”:如何构建TV+商业模式[J].管理评论,2015,27(8):234-241.Zhang Q,Li J Y,Rao J Y,et al.How to create TV+business model:A case study of"The Fairies'New Dresses"[J].Management Review,2015,27(8):234-241.
[13]任小勋,乔晗,何乐平,等.基于文献计量模型的银行商业模式研究分析[J].系统工程理论与实践,2016,36(5):1169-1179.Ren X X,Qiao H,He L P,et al.An analysis of business model in banking industry based on bibliometrics[J].Systems Engineering—Theory&Practice,2016,36(5):1169-1179.
[14]Markides C,Sosa L.Pioneering and first mover advantages:The importance of business models[J].Long Range Planning,2013,46(4-5):325-334.
[15]Kettinger W J,Grover V.Special section:Toward a theory of business process change[J].Journal of Management Information Systems,1995,12(1):9-30.
[16]汪寿阳,敖敬宁,乔晗,等.基于知识管理的商业模式冰山理论[J].管理评论,2015,27(6):3-10.Wang S Y,Ao J N,Qiao H,et al.The iceberg theory of business model based on knowledge management[J].Management Review,2015,27(6):3-10.
[17]魏炜.发现商业模式[M].北京:机械工业出版社,2009.Wei W.Discovering the business model[M].Beijing:Machinery Industry Press,2009.
[18]魏炜,朱武祥,林桂平.基于利益相关者交易结构的商业模式理论[J].管理世界,2012,27(12):125-131.Wei W,Zhu W X,Lin G P.Business model theory based on the transactional structure of stakeholders[J].Management World,2012,27(12):125-131.
[19]Johnson M.Seizing the white space:Business model innovation for growth and renewal[M].Boston:Harvard Business School Press,2010.
[20]Johnson M W,Christensen C C,Kagermann H.Reinventing your business model[J].Harvard Business Review,2008,86(12):50-59.
[21]Osterwalder A.The business model ontology—A proposition in a design science approach[D].Lausanne:University of Lausanne,2004.
[22]Zott C,Amit R.The fit between product market strategy and business model:Implications for firm performance[J].Strategic Management Journal,2008,29(1):1-26.
[23]西格蒙德·弗洛伊德.自我与本我[M].林尘,张唤民,陈伟奇,译.上海:上海译文出版社,2011.Freud S.Ego&Id[M].Shanghai:Shanghai Translation Publishing House,2011.
[24]Nonaka I,Toyama R,Konno N.SECI,Ba,and leadership:A unified model of dynamic knowledge creation[J].Long Range Planning,2000,33(1):5-34.
[25]安尼尔·古普塔,王海燕.巨头们的创新黑匣子[J].哈佛商业评论(中文版),2014,12(4):132-139.Gupta A K,Wang H Y.The black box of giants'innovation[J].Harvard Business Review(Chinese Version),2014,12(4):132-139.
[26]Kettinger W J,Teng J T C.Business process change:A study of methodologies,techniques,and tools[J].Management Information Systems Quarterly,1997,21(1):55-98.
[27]Hammer M.Re-engineering work:Don't automate,obliterate[J].Harvard Business Review,2010,67(4):104-112.
[28]Hammer M,Champy J.Re-engineering the corporation:A manifesto for business revolution[J].International Journal of Production Research,2003,36(9):90-91.
[29]Jarvenpaa S,Stoddard D B.Business process redesign:Tactics for managing radical change[J].Journal of Management Information Systems,1995,6(1):81-107.