不同再制造渠道下的两阶段闭环供应链决策
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摘要
考虑消费者对新制造产品和再制造产品支付意愿存在差异,针对零售商主导的两阶段闭环供应链系统,通过Stackelberg博弈理论分别构建了由零售商、制造商和第三方作为再制造主体的决策模型,进而探讨了不同再制造渠道下的最优决策。通过理论和算例分析,发现再制造努力程度与再制造偏好程度的变化对不同再制造渠道下的两阶段闭环供应链成员定价与再制造决策是存在差异。
Considering the fact that consumers' willingness to pay(WTP) for the new product and the remanufactured product is heterogeneous, decision models including three scenarios(respectively the retailer, manufacturer and the third part as collector) have been built using Stackelberg game based on the retailer-dominated closed-loop supply chain. Then, the equilibrium decisions were obtained and the effect of related coefficients on optimal profits was analyzed. The theoretical and numerical analysis show that the remanufacturing effort and remanufacturing preference are different in decision-making of pricing and remanufacturing in closed-loop supply chain in different remanufacturing channels.
Considering the fact that consumers' willingness to pay(WTP) for the new product and the remanufactured product is heterogeneous, decision models including three scenarios(respectively the retailer, manufacturer and the third part as collector) have been built using Stackelberg game based on the retailer-dominated closed-loop supply chain. Then, the equilibrium decisions were obtained and the effect of related coefficients on optimal profits was analyzed. The theoretical and numerical analysis show that the remanufacturing effort and remanufacturing preference are different in decision-making of pricing and remanufacturing in closed-loop supply chain in different remanufacturing channels.
引文
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[19] 朱庆华,周珊珊.基于政府价格补贴的汽车零部件制造商与再制造商的竞争分析[J].系统管理学报,2014,23(3):367-373.
[2] Guide D R,Li J Y.The potential for cannibalization of new products sales by remanufactured products [J].Decision Sciences,2010,41(3):547-572.
[3] 李明芳,薛景梅.不同渠道权利结构下制造商回收闭环供应链绩效分析[J].控制与决策,2016,31(11):2095-3000.
[4] 周雄伟,熊花纬,陈晓红.基于回收产品水平的闭环供应链渠道选择模型[J].控制与决策,2017,32(2):193-202.
[5] Wei J,Govindan K,Li Y J,et al.Pricing and collection decisions in a closed-loop supply chain with symmetric and asymmetric information [J].Computers and Operations Research,2015,54(2):257-265.
[6] 李建斌,朱梦萍,戴宾.基于在线报价与固定价格的闭环供应链最优决策研究[J].中国管理科学,2016,24(1):82-90.
[7] 公彦德,达庆利.不同物流模式下的再制造补贴机制和供应链稳定性研究[J].管理工程学报,2016,30(1):140-146.
[8] 李春发,冯立攀.考虑消费者偏好的WEEE双回收渠道设计策略研究[J].系统工程学报,2016,31(4):494-503.
[9] 李晓静,艾兴政,唐小我.竞争性供应链下再制造产品的回收渠道研究[J].管理工程学报,2016,30(3):90-98.
[10] 赵敬华,林杰.不同补贴对象下的闭环供应链定价模型[J].管理工程学报,2017,31(1):85-92.
[11] Yi P X,Huang M,Guo L J,et al.Dual recycling channel decision in retailer oriented closed-loop supply chain for construction machinery remanufacturing[J].Journal of Cleaner Production,2016,137(10):1393-1405.
[12] 许民利,莫珍连,简惠云,等.考虑低碳消费者行为和专利保护的再制造产品定价决策[J].控制与决策,2016,31(7):1237-1246.
[13] 张福安,达庆利,公彦德.考虑双向主导相异的闭环供应链物流策略与补贴机制研究[J].中国管理科学,2016,24(10):44-51.
[14] Xiong Y,Zhao Q W,Zhou Y.Manufacturer-remanufacturing vs supplier-remanufacturing in a closed-loop supply chain [J].International Journal of Production Economics,2016,176(1):21-28.
[15] Ferrer G,Swaminathan J M.Managing new and remanufactured products [J].Management Science,2006,52(1):15-26.
[16] 张涛,郭春亮,卢宝周.考虑公平偏好的产品回收策略[J].系统管理学报,2016,25(5):806-812.
[17] Ferguson,M E,Toktay,L B.The effect of competition on recovery strategies[J].Production and Operations Management,2006,15(3):351-368.
[18] Huang M,Song M,Loo H L,et al.Analysis for strategy of closed-loop supply chain with dual recycling channel[J].International Journal of Production Economics,2013,144(2):510-520.
[19] 朱庆华,周珊珊.基于政府价格补贴的汽车零部件制造商与再制造商的竞争分析[J].系统管理学报,2014,23(3):367-373.