新零售背景下武汉市社邻商业转型对策研究
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摘要
武汉市社邻商业在新零售背景下,面临着在线零售商的挑战和传统电子商务向线下发展带来的冲击。通过扩大经营规模,连锁化经营,产业链延伸已不能突破当前的瓶颈。需引入社群营销的思维模式。以全业态全渠道经营来,转变以商品为中的心理念,树立移动互联网思维,建立线上线下融合模式。
Under the new retail background, the neighboring businesses in Wuhan are facing the challenges of online retailers and the impact of traditional e-commerce on the development of offline. By expanding the scale of economic management and chain operation, the extension of industrial chain can not break through the current bottleneck. It is necessary to introduce the thinking of community marketing, manage the whole business through all channels, change the core idea of commodity, set up the thinking of mobile internet, and establish the mode of online and offline integration.
Under the new retail background, the neighboring businesses in Wuhan are facing the challenges of online retailers and the impact of traditional e-commerce on the development of offline. By expanding the scale of economic management and chain operation, the extension of industrial chain can not break through the current bottleneck. It is necessary to introduce the thinking of community marketing, manage the whole business through all channels, change the core idea of commodity, set up the thinking of mobile internet, and establish the mode of online and offline integration.
引文
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