中小企业选择跨境电商平台选择研究
|
摘要
互联网技术使得国际贸易格局发生了重大变化,越来越多的中小企业开始利用跨境电子商务平台参与国际贸易。面对数量众多的电子商务平台,如何选择合适的平台成为许多中小企业棘手问题。本文从五个维度构建中小企业跨境电商平台选择评价指标体系,并利用层次分析法和模糊综合评价法计算出各级指标权重及模糊化处理。然后,运用已构建的指标体系,以河南某机械设备公司为例,对速卖通、亚马逊、敦煌网、eBey、wish五大主流电商平台进行评价。最后,提出中小企业应注重电商人才培养和提高管理层决策能力的建议。
Internet technology has made significant changes have taken place in the pattern of international trade, more and more small and medium-sized enterprises begin to use cross-border e-commerce platform to participate in international trade. In the face of numerous E-Commerce platforms, how to choose the thorny issues for many small and medium enterprises? This paper sets aninitial enterprise Cross-Border E-commerce platform selection index system which includes 5 first level indications, and by using analytic hierarchy process and fuzzy comprehensive evaluation method to calculate the index weight at all levels and blurred. Then, using the index system to one machinery company in Henan as an example, to evaluate 5 platforms which are Ali-Express,e Bay, Amazon, DHgate and Wish.Finally, put forward the small and medium-sized enterprises should pay attention to electricity traders to cultivate and improve the decision-making ability of management advice.
Internet technology has made significant changes have taken place in the pattern of international trade, more and more small and medium-sized enterprises begin to use cross-border e-commerce platform to participate in international trade. In the face of numerous E-Commerce platforms, how to choose the thorny issues for many small and medium enterprises? This paper sets aninitial enterprise Cross-Border E-commerce platform selection index system which includes 5 first level indications, and by using analytic hierarchy process and fuzzy comprehensive evaluation method to calculate the index weight at all levels and blurred. Then, using the index system to one machinery company in Henan as an example, to evaluate 5 platforms which are Ali-Express,e Bay, Amazon, DHgate and Wish.Finally, put forward the small and medium-sized enterprises should pay attention to electricity traders to cultivate and improve the decision-making ability of management advice.
引文
[1]DeLone W.H, Mc Lean E.R..Information System Success:The Quest for the Dependent Variables[J].Information System Research, 1992(1).
[2]DeLone W.H, Mc Lean E.R.. Measuring e-commerce success:Applying the De Lone&Mc Lean information systems success model[J].International Journal of Electronic Commerce, 2004(1).
[3]David V Gibson. Critical Success Factors in Electronic Commerce:Korean Experiences[J].Journal of Organizational Computing and Electronic Commerce, 2005(1).
[4]陈逵.商家对第三方电商平台服务质量感知的研究--以阿里巴巴天猫为例[D].上海:华东理工大学,2014.
[5]穆承刚.我国小额跨境电子商务模式研究[D].上海:上海社会科学院,2014.
[6]黄莉玲.中小企业选择第三方跨境电商平台影响因素研究[D].上海:东华大学,2016.
[7]王健、巨程晖.互联网时代的全球贸易新格局:普惠贸易趋势[J].国际贸易,2016(7).
[8]包小妹.中小企业发展跨境电商的平台选择[J].北方经贸,2017(2).
[9]韦大宇.跨境电商背景下中小企业商业模式转型创新研究[J].南宁职业技术学院学报,2017(6).
[10]韦家华、连漪.乡村振兴评价指标体系研究[J].价格理论与实践,2018(9).
[11]李新华.中小企业跨境电商研究现状综述[J].黑龙江科技信息,2017(12).
[12]陈美萍.我国中小企业跨境电商发展研究[J].科技经济导,2018,26(8).
[13]陈晓琴、梁丽萍.福建中小企业第三方跨境电商交易平台的选择[J].电子商务,2018(11).
[2]DeLone W.H, Mc Lean E.R.. Measuring e-commerce success:Applying the De Lone&Mc Lean information systems success model[J].International Journal of Electronic Commerce, 2004(1).
[3]David V Gibson. Critical Success Factors in Electronic Commerce:Korean Experiences[J].Journal of Organizational Computing and Electronic Commerce, 2005(1).
[4]陈逵.商家对第三方电商平台服务质量感知的研究--以阿里巴巴天猫为例[D].上海:华东理工大学,2014.
[5]穆承刚.我国小额跨境电子商务模式研究[D].上海:上海社会科学院,2014.
[6]黄莉玲.中小企业选择第三方跨境电商平台影响因素研究[D].上海:东华大学,2016.
[7]王健、巨程晖.互联网时代的全球贸易新格局:普惠贸易趋势[J].国际贸易,2016(7).
[8]包小妹.中小企业发展跨境电商的平台选择[J].北方经贸,2017(2).
[9]韦大宇.跨境电商背景下中小企业商业模式转型创新研究[J].南宁职业技术学院学报,2017(6).
[10]韦家华、连漪.乡村振兴评价指标体系研究[J].价格理论与实践,2018(9).
[11]李新华.中小企业跨境电商研究现状综述[J].黑龙江科技信息,2017(12).
[12]陈美萍.我国中小企业跨境电商发展研究[J].科技经济导,2018,26(8).
[13]陈晓琴、梁丽萍.福建中小企业第三方跨境电商交易平台的选择[J].电子商务,2018(11).