基于生态位理论的企业竞争策略研究
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摘要
生态位理论是生态学的基础理论之一,近年来逐渐运用到企业问题的研究当中,成为国内外学术界研究的热点。通过生态位视角研究企业之间的竞争问题,研究结果表明企业间竞争的实质是由于生态位发生部分重叠或完全重叠,同时从企业生态位宽度和重叠度两方面对企业竞争者进行识别,提出协同进化的生态位补充、合作共生的生态位协调、错位竞争的生态位分离和资源整合的生态位优化的企业竞争策略。
Niche theory,one of the basic ecology theories,has gradually applied to the study of the enterprise issue and become research focus at home and abroad. The article studies the competition in enterprises from the perspective of niche,the research shows that the essence of competition in enterprises is coming from niche overlap partially or completely,then identifies the enterprise competitors from the niche breadth and overlap degree,and finally proposes relevant enterprise competition strategy,including niche supplement of cooperative evolution,niche coordination of coexistence,niche separation of dislocation competition and enterprise niche optimization of resource integration.
Niche theory,one of the basic ecology theories,has gradually applied to the study of the enterprise issue and become research focus at home and abroad. The article studies the competition in enterprises from the perspective of niche,the research shows that the essence of competition in enterprises is coming from niche overlap partially or completely,then identifies the enterprise competitors from the niche breadth and overlap degree,and finally proposes relevant enterprise competition strategy,including niche supplement of cooperative evolution,niche coordination of coexistence,niche separation of dislocation competition and enterprise niche optimization of resource integration.
引文
[1]安树青.生态学词典[M].哈尔滨:东北林业大学出版社,1994:244-246.
[2]杨忠直.企业生态位引论[M].北京:科学出版社,2003:11~64.
[3]夏训峰,吴文良,干静慧.生态位概念在企业管理方面的应用[J].商业时代,2003,(13):31~32.
[4]万伦来.企业生态位及其评价方法研究[J].中国软科学,2004,(1):73~78.
[5]许芳,李建华.企业生态位原理及模型研究[J].中国软科学,2005,(5):130~139.
[6]钱言,任浩.基于生态位的企业竞争关系研究[J].财贸研究,2006,(2):123~127.
[7]郭妍,徐向艺.企业生态位研究综述:概念、测度及战略运用[J].产业经济评论,2009,(6):105~119.
[8]Abrams R.Some comments on measuring niche overlap[J].Ecology,1980,(61):44~49.
[2]杨忠直.企业生态位引论[M].北京:科学出版社,2003:11~64.
[3]夏训峰,吴文良,干静慧.生态位概念在企业管理方面的应用[J].商业时代,2003,(13):31~32.
[4]万伦来.企业生态位及其评价方法研究[J].中国软科学,2004,(1):73~78.
[5]许芳,李建华.企业生态位原理及模型研究[J].中国软科学,2005,(5):130~139.
[6]钱言,任浩.基于生态位的企业竞争关系研究[J].财贸研究,2006,(2):123~127.
[7]郭妍,徐向艺.企业生态位研究综述:概念、测度及战略运用[J].产业经济评论,2009,(6):105~119.
[8]Abrams R.Some comments on measuring niche overlap[J].Ecology,1980,(61):44~49.