摘要
创业激情、创造力和风险倾向是创业认知研究领域的前沿问题,创业意向是创业行为发生的最优预测变量。基于对我国20所高校784个有效样本的问卷调查,通过层级回归分析方法检验了创业激情、创造力与创业意向之间的影响关系,论证了风险倾向在创业激情、创造力与创业意向作用关系中的调节效应。研究结果表明:大学生创业激情和创造力对创业意向具有显著的正向影响;风险倾向在创造力和创业意向的关系机制中发挥调节效应。
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