基于扎根理论的中国体育彩票销量影响因素研究——以山东省为例
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摘要
以中国体育彩票为研究对象,运用扎根理论方法,分析影响中国体育彩票销量的主要因素。对包括山东省体育彩票管理中心主任在内的8名管理人员进行半结构化访谈,运用NVivo11.0软件对收集到的访谈资料进行开放性编码、主轴编码和选择性编码,构建了中国体育彩票销量影响因素模型。研究模型包括"彩票商业逻辑"1个核心范畴;管理人员的"管理效率"、销售人员的"销售效率"、消费者的"购买效率"3个主范畴;"宏观因素""管理创新""管理体制""优质服务"等42个范畴,为后续彩票管理领域测评工具的开发提供理论指导。
Taking the Chinese sports lottery as the research object, the main factors affecting the sales of China's sports lottery was analyzed using the rooted theory method. Semi-structured interviews of eight managers including the director of the Shandong Sports Lottery Management Center were conducted, and the collected interview data was openly encoded, spindle coded and selectively encoded using NVivo11.0 software to construct the sales impact factor model of China Sports Lottery. The research model included one core category of "lottery business logic"; three main categories of "management efficiency" of managers, "sales efficiency" of sales personnel, and "purchasing efficiency" of consumers; and 42 categories such as "macro factors", "management innovation" such as "management system" and "quality service", which provide theoretical guidance for the development of evaluation tools in the field of lottery management.
Taking the Chinese sports lottery as the research object, the main factors affecting the sales of China's sports lottery was analyzed using the rooted theory method. Semi-structured interviews of eight managers including the director of the Shandong Sports Lottery Management Center were conducted, and the collected interview data was openly encoded, spindle coded and selectively encoded using NVivo11.0 software to construct the sales impact factor model of China Sports Lottery. The research model included one core category of "lottery business logic"; three main categories of "management efficiency" of managers, "sales efficiency" of sales personnel, and "purchasing efficiency" of consumers; and 42 categories such as "macro factors", "management innovation" such as "management system" and "quality service", which provide theoretical guidance for the development of evaluation tools in the field of lottery management.
引文
[1] 刘圣文.我国竞猜型体育彩票销量影响因素的研究[J].首都体育学院学报,2018,30(6):489-495.
[2] 李刚.中国彩票销售指数报告2000-2015[M].上海:上海三联书社,2015:55.
[3] Mikesell J L.State lottery sales and economic activity[J].National Tax Journal,1994,47(1):165-171.
[4] Scott F,Garen J.Probability of purchase,amount of purchase,and the demographic incidence of the lottery tax[J].Journal of Public Economics,1994,54(1):121-143.
[5] Blalock G,David R,Simon D H.Hitting the jackpot or hitting the skids:Entertainment,poverty,and the demand for state lotteries[J].American Journal of Economics and Sociology,2007,66(3):545-570.
[6] Kitchen H,Powells S.Lottery expenditures in Canada:A regional analysis of determinants and incidence[J].Applied Economics,1991,23(12):1845-1852.
[7] Clotfelter C T,Cook P J.Implicit taxation in lottery finance[J].National Tax Journal,1987,40(4):533-546.
[8] Hersch P L,McDougall G S.Do people put their money where their votes are?The case of lottery tickets[J].Southern Economic Journal,1989,56(1):32-38.
[9] 李坤.中国乐透型彩票销量的影响因素:基于面板数据模型[J].首都体育学院学报,2015,27(1):8-11.
[10] 刘圣文.体育彩票销量影响因素研究——以山东省为例[J].武汉体育学院学报,2016,50(3):29-34.
[11] 李刚.中国竞猜型体育彩票发展对策的研究[J].体育科学,2018,38(9):21-36.
[12] 刘圣文,李凌,项鑫.竞猜型体育彩票消费者忠诚度研究:体验价值与观赛热情的交互效应[J].体育与科学,2018,39(3):100-106.
[13] Humphrey B R,Perez L.Who bets on sports?Characteristics of sports bettors and the consequences of expanding sports betting opportunities[J].Estudios Economía Aplicada,2012,30(2):579-597.
[14] Farrell L,Walker I.The welfare effects of lotto:Evidence from the UK[J].Journal of Public Economics,1999,72 (1):99-120.
[15] Clotfelter C T,Cook P J.Selling hope[M].Cambridge:Harvard University Press,1989.
[16] Garrett T A,Kolesnikova N.Local price variation and the income elasticity of demand for lottery tickets[J].Public Finance Review,2015,43(6):717-738.
[17] Oster E F.Dreaming big:Why do people play the powerball?[D].Cambridge:Harvard University,2002.
[18] Coughlin C,Garrett T A.Income and lottery sales:Transfers trump income from work and wealth[J].Public Finance Review,2009,37(4):447-469.
[19] 张建明,史安娜,陈理飞.基于logistic模型的中国彩票市场实证分析[J].统计与决策,2010(21):82-85.
[20] Maria J K,Horacio C F,Rafael J M.The determinants of lottery sales in Portugal[J].Journal of Gambling Studies,2013,32(6):729-736.
[21] Barnes G,Welte J,Tidwell M C,Hoffman J H.Gambling on the lottery:sociodemographic correlates across the lifespan[J].Journal of Gambling studies,2011,27(4):575-586.
[22] 邵继萍,刘炼,王斌.老年体育彩民购彩心理与行为特征[J].武汉体育学院学报,2012,46(7):71-75.
[23] 周文辉.知识服务、价值共创与创新绩效——基于扎根理论的多案例研究[J].科学研究,2015,33(4):567-573.
[24] 杜晓君,杨勃,任晴阳.基于扎根理论的中国企业克服外来者劣势的边界跨越策略研究[J].管理科学,2015,28(2):12-26.
[25] 卡麦兹.建构扎根理论:质性研究实践指南[M].重庆:重庆大学出版社,2009.
[26] 贾旭东,衡量.基于“扎根精神”的中国本土管理理论构建范式初探[J].管理学报,2016,13(3):336-346.
[27] Strauss A,Corbin J M.Basics of qualitative research:Grounded theory procedures and techniques[M].London:Sage Publications,Inc,1990.
[28] 缑倩雯,蔡宁.制度复杂性与企业环境战略选择:基于制度逻辑视角的解读[J].经济社会体制比较,2015,177(1):126-138.
[29] 张瑞林.体育彩票的经济学特征及管理策略[J].体育学刊,2012,19(6):70-73.
[30] 刘圣文,张瑞林.基于博弈论的中国体育彩票竞争行为研究[J].体育与科学,2019,40(1):39-48.
[31] 刘圣文.多维感知价值对竞猜型体育彩票消费者购彩行为的影响研究——基于互联网赛事资讯的中介模型[J].天津体育学院学报,2019,34(1):23-28.
[32] 李刚.中国体育彩票销售综合指数的构建与初步应用[J].体育科学,2015,35(11):67-88.
[33] 王红岩,张瑞林,叶公鼎,王俊人.部分国家和地区体育彩票经销商遴选政策分析及启示[J].天津体育学院学报,2015,30(3):205-210.
[34] Wulfert E,Christine F,Kevin W.The Role of money in the excitement of gambling[J].Psychology of Addictive Behaviors,2008,22(3):380-390.
[35] 孙亚男,陈珂.基于选择实验法的民众生态彩票购买偏好研究[J].商业经济与管理,2018,38(5):75-86.
[36] Browne B A,Brown D J.Predictors of lottery gambling among American college students[J].The Journal of Social Psychology,2001(134):339-347.
[37] Momper S,Nandi V,Ompad D C,Delva J,Galea S.The prevalence and types of gambling among undocumented Mexican immigrants in New York City[J].Journal of Gambling Studies,2009(25):49-65.
[38] 李凌,张瑞林,王立燕.感知信赖模型:竞猜型体育彩票再购意愿的质性研究——基于扎根理论研究视角[J].天津体育学院学报,2018,33(3):204-209.
[39] Bruyneel S,Dewitte S,Franses P H,Dekimpe M G.Why consumers buy lottery tickets when the sun goes down on them.The depleting nature of weather-induced bad moods[J].Advances in Consumer Research,2006(33):46-47.
[40] Lam D.An exploratory study of gambling motivations and their impact on the purchase frequencies of various gambling products[J].Psychology & Marketing,2007(24):815-827.
[41] 李海.体育彩票机构社会责任对彩民消费行为的影响[J].上海体育学院学报,2015,39(5):22-43.
[42] 王斌.基于扎根理论的竞猜型彩民购彩感知价值概念模型研究[J].天津体育学院学报,2015,30(4):292-297.
(1)2002年山东体彩销量为6.76亿元。
[2] 李刚.中国彩票销售指数报告2000-2015[M].上海:上海三联书社,2015:55.
[3] Mikesell J L.State lottery sales and economic activity[J].National Tax Journal,1994,47(1):165-171.
[4] Scott F,Garen J.Probability of purchase,amount of purchase,and the demographic incidence of the lottery tax[J].Journal of Public Economics,1994,54(1):121-143.
[5] Blalock G,David R,Simon D H.Hitting the jackpot or hitting the skids:Entertainment,poverty,and the demand for state lotteries[J].American Journal of Economics and Sociology,2007,66(3):545-570.
[6] Kitchen H,Powells S.Lottery expenditures in Canada:A regional analysis of determinants and incidence[J].Applied Economics,1991,23(12):1845-1852.
[7] Clotfelter C T,Cook P J.Implicit taxation in lottery finance[J].National Tax Journal,1987,40(4):533-546.
[8] Hersch P L,McDougall G S.Do people put their money where their votes are?The case of lottery tickets[J].Southern Economic Journal,1989,56(1):32-38.
[9] 李坤.中国乐透型彩票销量的影响因素:基于面板数据模型[J].首都体育学院学报,2015,27(1):8-11.
[10] 刘圣文.体育彩票销量影响因素研究——以山东省为例[J].武汉体育学院学报,2016,50(3):29-34.
[11] 李刚.中国竞猜型体育彩票发展对策的研究[J].体育科学,2018,38(9):21-36.
[12] 刘圣文,李凌,项鑫.竞猜型体育彩票消费者忠诚度研究:体验价值与观赛热情的交互效应[J].体育与科学,2018,39(3):100-106.
[13] Humphrey B R,Perez L.Who bets on sports?Characteristics of sports bettors and the consequences of expanding sports betting opportunities[J].Estudios Economía Aplicada,2012,30(2):579-597.
[14] Farrell L,Walker I.The welfare effects of lotto:Evidence from the UK[J].Journal of Public Economics,1999,72 (1):99-120.
[15] Clotfelter C T,Cook P J.Selling hope[M].Cambridge:Harvard University Press,1989.
[16] Garrett T A,Kolesnikova N.Local price variation and the income elasticity of demand for lottery tickets[J].Public Finance Review,2015,43(6):717-738.
[17] Oster E F.Dreaming big:Why do people play the powerball?[D].Cambridge:Harvard University,2002.
[18] Coughlin C,Garrett T A.Income and lottery sales:Transfers trump income from work and wealth[J].Public Finance Review,2009,37(4):447-469.
[19] 张建明,史安娜,陈理飞.基于logistic模型的中国彩票市场实证分析[J].统计与决策,2010(21):82-85.
[20] Maria J K,Horacio C F,Rafael J M.The determinants of lottery sales in Portugal[J].Journal of Gambling Studies,2013,32(6):729-736.
[21] Barnes G,Welte J,Tidwell M C,Hoffman J H.Gambling on the lottery:sociodemographic correlates across the lifespan[J].Journal of Gambling studies,2011,27(4):575-586.
[22] 邵继萍,刘炼,王斌.老年体育彩民购彩心理与行为特征[J].武汉体育学院学报,2012,46(7):71-75.
[23] 周文辉.知识服务、价值共创与创新绩效——基于扎根理论的多案例研究[J].科学研究,2015,33(4):567-573.
[24] 杜晓君,杨勃,任晴阳.基于扎根理论的中国企业克服外来者劣势的边界跨越策略研究[J].管理科学,2015,28(2):12-26.
[25] 卡麦兹.建构扎根理论:质性研究实践指南[M].重庆:重庆大学出版社,2009.
[26] 贾旭东,衡量.基于“扎根精神”的中国本土管理理论构建范式初探[J].管理学报,2016,13(3):336-346.
[27] Strauss A,Corbin J M.Basics of qualitative research:Grounded theory procedures and techniques[M].London:Sage Publications,Inc,1990.
[28] 缑倩雯,蔡宁.制度复杂性与企业环境战略选择:基于制度逻辑视角的解读[J].经济社会体制比较,2015,177(1):126-138.
[29] 张瑞林.体育彩票的经济学特征及管理策略[J].体育学刊,2012,19(6):70-73.
[30] 刘圣文,张瑞林.基于博弈论的中国体育彩票竞争行为研究[J].体育与科学,2019,40(1):39-48.
[31] 刘圣文.多维感知价值对竞猜型体育彩票消费者购彩行为的影响研究——基于互联网赛事资讯的中介模型[J].天津体育学院学报,2019,34(1):23-28.
[32] 李刚.中国体育彩票销售综合指数的构建与初步应用[J].体育科学,2015,35(11):67-88.
[33] 王红岩,张瑞林,叶公鼎,王俊人.部分国家和地区体育彩票经销商遴选政策分析及启示[J].天津体育学院学报,2015,30(3):205-210.
[34] Wulfert E,Christine F,Kevin W.The Role of money in the excitement of gambling[J].Psychology of Addictive Behaviors,2008,22(3):380-390.
[35] 孙亚男,陈珂.基于选择实验法的民众生态彩票购买偏好研究[J].商业经济与管理,2018,38(5):75-86.
[36] Browne B A,Brown D J.Predictors of lottery gambling among American college students[J].The Journal of Social Psychology,2001(134):339-347.
[37] Momper S,Nandi V,Ompad D C,Delva J,Galea S.The prevalence and types of gambling among undocumented Mexican immigrants in New York City[J].Journal of Gambling Studies,2009(25):49-65.
[38] 李凌,张瑞林,王立燕.感知信赖模型:竞猜型体育彩票再购意愿的质性研究——基于扎根理论研究视角[J].天津体育学院学报,2018,33(3):204-209.
[39] Bruyneel S,Dewitte S,Franses P H,Dekimpe M G.Why consumers buy lottery tickets when the sun goes down on them.The depleting nature of weather-induced bad moods[J].Advances in Consumer Research,2006(33):46-47.
[40] Lam D.An exploratory study of gambling motivations and their impact on the purchase frequencies of various gambling products[J].Psychology & Marketing,2007(24):815-827.
[41] 李海.体育彩票机构社会责任对彩民消费行为的影响[J].上海体育学院学报,2015,39(5):22-43.
[42] 王斌.基于扎根理论的竞猜型彩民购彩感知价值概念模型研究[J].天津体育学院学报,2015,30(4):292-297.
(1)2002年山东体彩销量为6.76亿元。