“一带一路”倡议下中国西部茶馆经营现状与对策探讨
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摘要
"一带一路"倡议为中国西部茶馆的跨越式发展奠定了坚实的基础。茶馆是否有强大的竞争力,究其原因是其背后所蕴含的文化是否有着生生不息、与时俱进的生命力。本文以中国西部茶馆为切入点,探究巴蜀茶文化和关中茶文化对茶馆成功经营的影响,分析西部茶馆经营中存在的问题,并试着提出在"一带一路"倡议下,以充分发掘地域茶文化为核心,依托地理位置和文化遗产等优势,从茶馆经营到茶馆产业化的建议,以期茶馆能立足西部、辐射全国、走向世界,实现中华民族的伟大复兴。
The One Belt One Road initiative has laid a solid foundation for the leap-forward development of tea houses in western China. Whether the teahouse has strong competitiveness is the reason why the culture behind it has the vitality of being endless and advancing with the times. This paper takes the teahouse in western China as the starting point, explores the influence of Bayu tea culture and Guanzhong tea culture on the successful operation of teahouses, analyzes the problems existing in the operation of western teahouses, and tries to explore the geographical background under the One Belt One Road initiative. Tea culture is the core, relying on geographical advantages, cultural heritage and other advantages, from the teahouse management to the teahouse industrialization proposal, in the hope that the teahouse can stand on the west, radiate the country, go to the world, and realize the great rejuvenation of the Chinese nation.
The One Belt One Road initiative has laid a solid foundation for the leap-forward development of tea houses in western China. Whether the teahouse has strong competitiveness is the reason why the culture behind it has the vitality of being endless and advancing with the times. This paper takes the teahouse in western China as the starting point, explores the influence of Bayu tea culture and Guanzhong tea culture on the successful operation of teahouses, analyzes the problems existing in the operation of western teahouses, and tries to explore the geographical background under the One Belt One Road initiative. Tea culture is the core, relying on geographical advantages, cultural heritage and other advantages, from the teahouse management to the teahouse industrialization proposal, in the hope that the teahouse can stand on the west, radiate the country, go to the world, and realize the great rejuvenation of the Chinese nation.
引文
[1]朱虹.简析"一带一路"背景下的中国茶文化传播[J].旅游纵览(行业版),2016(4):307.
[2]中国茶叶流通协会,中华合作时报·茶周刊,北京盛唐古译创意文化集团.全国百佳茶馆经营指南[M].北京:龙门书局,2013.
[3]夏涛,郭桂义,陶德臣.中华茶史[M].合肥:安徽教育出版社,2008.
[4]斐璐,张雅洁,吴东明.成都茶馆经营现状及旅游推广方案探究——以成都传统型茶馆为例[J].现代商业,2009(32):76-77.
[5]余宜娴.传统茶馆服务质量的提升研究[J].福建茶叶,2016(6):103-104.
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[7]李荣.从星巴克的成功看中国茶馆的文化营销策略[J].今日湖北(中旬刊),2014(5):45-46.
[8]姜含春.茶叶市场营销学(第二版)[M].北京:中国农业出版社,2010.
[9]王夫冬.中国现代茶馆文化营销的可行性与策略研究[J].福建茶叶,2017(1):98-99.
[10]刘长洁.中国传统文化视角下茶叶企业文化体系构建研究[D].合肥:安徽农业大学,2013.
[2]中国茶叶流通协会,中华合作时报·茶周刊,北京盛唐古译创意文化集团.全国百佳茶馆经营指南[M].北京:龙门书局,2013.
[3]夏涛,郭桂义,陶德臣.中华茶史[M].合肥:安徽教育出版社,2008.
[4]斐璐,张雅洁,吴东明.成都茶馆经营现状及旅游推广方案探究——以成都传统型茶馆为例[J].现代商业,2009(32):76-77.
[5]余宜娴.传统茶馆服务质量的提升研究[J].福建茶叶,2016(6):103-104.
[6]刘伟华,林江华.茶产业文化视域下的新时期茶馆经营[J].农业考古,2016(2):92-96.
[7]李荣.从星巴克的成功看中国茶馆的文化营销策略[J].今日湖北(中旬刊),2014(5):45-46.
[8]姜含春.茶叶市场营销学(第二版)[M].北京:中国农业出版社,2010.
[9]王夫冬.中国现代茶馆文化营销的可行性与策略研究[J].福建茶叶,2017(1):98-99.
[10]刘长洁.中国传统文化视角下茶叶企业文化体系构建研究[D].合肥:安徽农业大学,2013.