新零售模式的缘起、影响及应对
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摘要
"新零售"的产生主要是源于四个方面:线下的零售商发展遇到史无前例的发展瓶颈;线上的电商平台增速放缓;O2O模式没有从消费者角度考虑;消费需求变迁.新零售对实体零售、网络零售和物流三个方面的巨大影响,提出五点建议:传统零售务必转型;线上线下共建零售产业生态圈;线上线下充分应用新技术;加大政府政策指引与支持力度;制定和完善相关法律法规.
Electronic business has entered a slow growth period after the rapid expansion period.The physical retail has been seriously impacted by the e-commerce,and it has reached the critical juncture of extinction without transformation.Therefore,Starting from the study of the concept of "new retail",this paper analyzes the status quo and development of online platform,offline channel and logistics network of new retail,and concludes that the emergence of " new retail" is mainly due to four reasons:Firstly,the development of offline retailers meets unprecedented development bottleneck.Secondly,slow growth of online e-commerce platforms.Thirdly,O2 Ois not " new retail".Finally,the change of consumer demand accelerates the arrival of the "new retail" era.This paper analyzes the great influence of new retail on brick-and-mortar retail,online retail and logistics,and finally summarizes and puts forward some constructive suggestions.
Electronic business has entered a slow growth period after the rapid expansion period.The physical retail has been seriously impacted by the e-commerce,and it has reached the critical juncture of extinction without transformation.Therefore,Starting from the study of the concept of "new retail",this paper analyzes the status quo and development of online platform,offline channel and logistics network of new retail,and concludes that the emergence of " new retail" is mainly due to four reasons:Firstly,the development of offline retailers meets unprecedented development bottleneck.Secondly,slow growth of online e-commerce platforms.Thirdly,O2 Ois not " new retail".Finally,the change of consumer demand accelerates the arrival of the "new retail" era.This paper analyzes the great influence of new retail on brick-and-mortar retail,online retail and logistics,and finally summarizes and puts forward some constructive suggestions.
引文
[1]马云云栖大会谈未来三十年:五大变革会颠覆各行各业[EB/OL].(2016-10-13)[2017-10-08].http://tech.sina.com.cn/i/2016-10-13/doc-ifxwvpaq1160743.shtml.
[2]俊伟.“新零售”大旗之下的电商“阳谋”[J].今日工程机械,2017(1):54-55.
[3]许丽萍.“新零售”风暴来袭[J].上海信息化,2016(12):64-67.
[4]魏成.“纯电商”如何面对新零售[J].时代金融,2017(9):151.
[5]石海娥.“新零售”:零售业的自我救赎[J].光彩,2017(3):20-25.
[6]帆影.新零售将是纯电商的未来,而特卖电商的未是将自身无边界化[J].互联网周刊,2016(23):44-45.
[7]雷宏淼.浅谈服装业新零售——以就试试衣间为例[J].艺术科技.2016,29(12):234.
[8]郑贵华,李呵莉.实体零售业转型“新零售”过程中的问题及对策研究[J].经济论坛,2017(5):72-75.
[2]俊伟.“新零售”大旗之下的电商“阳谋”[J].今日工程机械,2017(1):54-55.
[3]许丽萍.“新零售”风暴来袭[J].上海信息化,2016(12):64-67.
[4]魏成.“纯电商”如何面对新零售[J].时代金融,2017(9):151.
[5]石海娥.“新零售”:零售业的自我救赎[J].光彩,2017(3):20-25.
[6]帆影.新零售将是纯电商的未来,而特卖电商的未是将自身无边界化[J].互联网周刊,2016(23):44-45.
[7]雷宏淼.浅谈服装业新零售——以就试试衣间为例[J].艺术科技.2016,29(12):234.
[8]郑贵华,李呵莉.实体零售业转型“新零售”过程中的问题及对策研究[J].经济论坛,2017(5):72-75.