移动互联网对网络评论受众注意力分配的影响——基于时间社会学的视角
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摘要
移动互联网进一步强化了"所有人对所有人传播"的信息传播格局,个体话语权因各类开放社交平台的出现而增强,网络评论信息呈现出爆发增长、日趋过载的态势。与信息过载相对应的是受众注意力的愈发稀缺,从社会学视角来看,注意力分配并不是由个体独立支配的行为,而是组织、制度、技术与社会环境共同作用的社会问题。文章梳理了社会学对注意力分配的研究范式与研究脉络,以及其与新闻传播学科受众分析的交叉点,基于对中国网络评论受众的调查,总结了移动互联网环境下网络评论受众的整体特征与注意力分配的新趋势。
The mobile Internet has further enhanced the "all for all" information dissemination pattern. Therefore,individual's voice has been strengthened as various open social platforms came into being and the online commentary has been undergoing explosive growth while being increasingly overloaded. However, what corresponds to "information overload" is the increasing scarcity of the audience's attention. From the perspective of sociology, attention distribution is not an independent individual's behavior, but a social problem in which organizations, institutions, technology and social environment exerted combined influences. This research sorts through the research paradigm and research context of sociology's attention distribution, as well as its intersection with the audience analysis of news communication. Based on the research of Chinese online audience influenced by the commentary, this research presents the general characteristics of the online audience in the mobile Internet environment and the new trends of attention allocation.
The mobile Internet has further enhanced the "all for all" information dissemination pattern. Therefore,individual's voice has been strengthened as various open social platforms came into being and the online commentary has been undergoing explosive growth while being increasingly overloaded. However, what corresponds to "information overload" is the increasing scarcity of the audience's attention. From the perspective of sociology, attention distribution is not an independent individual's behavior, but a social problem in which organizations, institutions, technology and social environment exerted combined influences. This research sorts through the research paradigm and research context of sociology's attention distribution, as well as its intersection with the audience analysis of news communication. Based on the research of Chinese online audience influenced by the commentary, this research presents the general characteristics of the online audience in the mobile Internet environment and the new trends of attention allocation.
引文
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[2]哈萨德.时间社会学[M].朱红文,李捷,译.北京:北京师范大学出版社,2009:5.
[3]Pronovost G.Time in Sociological and Historical Perspective[J].International Social Science Journal,1986(107):5-18.
[4]Sorokin·P.A,Merton·R.K.Social Time:A Methodological and Functional Analysis[J].American Journal of Sociology,1937,42(5):615-629.
[5]Coser L,Coser R.Time Perspective and Social Structure[M].New York:Harcourt,Brace&World.1963:638-650.
[6]Lewis·J.D,Weigert·A.J.The Structures and Meanings of Social Time[J].Social Forces,1981,60(2):432-462.
[7]雷蔚真,何睿.浅析移动媒体环境对社会时间的影响[J].国际新闻界,2010(3):84-89.
[8]刘少杰.网络化时代的社会结构变迁[J].学术月刊,2012(10):14-23.
[9]中国互联网络信息中心.第41次中国互联网络发展状况统计报告[EB/OL].[2018-01-31].http://www.cac.gov.cn/2018-01/31/c_1122347026.htm.
[10]杨云.中国移动阅读行业发展状况分析报告[R]//中国移动互联网发展报告(2017).北京:社会科学文献出版社,2017:240.
[11]费斯克,等.关键概念:传播与文化研究辞典[M].李彬,译.北京:新华出版社,2004:192.
[12]腾讯科技.罗辑思维旗下APP得到公布用户数:已超过558万人[EB/OL].[2017-03-08].http://tech.qq.com/a/20170308/032953.htm?pgv_ref=aio2015_hao123news.