内蒙古高校图书馆微信公众号传播影响力研究
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摘要
文章以内蒙古财经大学图书馆微信订阅号的近三年来的微信推送信息为基础,通过分析推送信息日志,选取微信文章的标题、内容、推送频率等特征,分析特征与文章阅读量和点赞量的关系。提出在高校图书馆微信公众平台信息推送中,应当明确推送主题和频次、巧用标题特征、丰富文章内容及摘要等建议,进而增强高校图书馆微信公众平台的传播效果,甄选适合读者的文章标题及内容,提高高校图书馆微信的传播影响力。
Based on the information pushed on WeChat by the Library Wechat Official Account of Inner Mongolia University of Finance and Economics in recent three years,the author has analyzed the pushed information log and selected titles,contents,push frequencies and other characteristics of WeChat articles to further research the relationship of these characteristics with the number of readers and likes of articles.It is then suggested that when pushing information in their WeChat official accounts,the libraries of colleges and universities should specify the theme and frequency,be skilled in use of title features,and enrich contents of article and abstract,so as to enhance the publicity effect of the WeChat official account,select proper titles and contents for readers,and improve the communication influence of the WeChat platform of university libraries.
Based on the information pushed on WeChat by the Library Wechat Official Account of Inner Mongolia University of Finance and Economics in recent three years,the author has analyzed the pushed information log and selected titles,contents,push frequencies and other characteristics of WeChat articles to further research the relationship of these characteristics with the number of readers and likes of articles.It is then suggested that when pushing information in their WeChat official accounts,the libraries of colleges and universities should specify the theme and frequency,be skilled in use of title features,and enrich contents of article and abstract,so as to enhance the publicity effect of the WeChat official account,select proper titles and contents for readers,and improve the communication influence of the WeChat platform of university libraries.
引文
[1] 薛调.高校图书馆微信公众号信息传播效果研究——基于头条文章标题的分析[J].现代情报,2017,(10):72-77+83.
[2] http://www.gsdata.cn/[EB/OL].清博指数大数据分析平台.
[3] 姚鹏.高校图书馆微信服务大数据研究——以“985”工程高校为例[J].图书馆学研究,2017,(4):62-67+50.
[4] 常定姁.基于微信的电子资源推广实践与思考[J].图书馆学研究,2017,(20):82-88.
[2] http://www.gsdata.cn/[EB/OL].清博指数大数据分析平台.
[3] 姚鹏.高校图书馆微信服务大数据研究——以“985”工程高校为例[J].图书馆学研究,2017,(4):62-67+50.
[4] 常定姁.基于微信的电子资源推广实践与思考[J].图书馆学研究,2017,(20):82-88.