基于旅游动机的钦州市农业生态旅游发展研究
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摘要
动机是所有行为背后的驱动力量,是旅游目的地发展成功的关键因素。钦州市农业生态旅游资源丰富,能较好满足旅游者的心理需要。但现存问题不少,主要是旅游产品缺乏文化特色,产品结构单一,管理机制欠规范等。应从旅游者心理需要、突出旅游产品文化特色、科学规划景区环境结构等方面提供对策。
Motivation is the driving force behind all the actions,and it is the key factor to the success of tourism destination development. The resources of Qinzhou agricultural eco-tourism are rich,which can better meet the psychological needs of tourists. This paper analyzes the existing problems of agricultural eco-tourism in Qinzhou from the view of tourist motivation. On this basis,countermeasures including promoting the psychological needs of tourists,highlighting the cultural characteristics of tourism products,and planning the environmental structure of scenic spots scientifically are put forward.
Motivation is the driving force behind all the actions,and it is the key factor to the success of tourism destination development. The resources of Qinzhou agricultural eco-tourism are rich,which can better meet the psychological needs of tourists. This paper analyzes the existing problems of agricultural eco-tourism in Qinzhou from the view of tourist motivation. On this basis,countermeasures including promoting the psychological needs of tourists,highlighting the cultural characteristics of tourism products,and planning the environmental structure of scenic spots scientifically are put forward.
引文
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[2]郭华.我国农业生态旅游研究现状及展望[J].四川文理学院学报,2014,24(4):109.
[3]陈仅.对钦州市发展观光农业的思考[J].广西农学报,2005(3):56-59.
[4]Fodness,D.Measuring Tourist Motivation[J].Annals of Tourism Research,1994,21(3):555-581.
[5]贾静.旅游心理学[M].郑州:郑州大学出版社,2002:80-82.
[6]应舒,刘铸贤.从审美心理角度解读农业旅游示范区旅游设施建设[J].广东农业科学,2009(8):260-262.
[7]邹迎九.城市旅游形象传播——基于广西钦州市的实证研究[J].新闻世界,2010(4):85.
[8]俞国良,王青兰,杨治良.环境心理学[M].北京:人民教育出版社,2000:203-204.