基于问卷调研的广西海洋文化消费心理与行为分析
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摘要
在"一带一路"和"海洋强国"的战略蓝图中,加快海洋文化资源的开发利用是广西走向深蓝,提高综合竞争力的必由之路,探究海洋文化消费对促进广西海洋经济的发展具有重要的现实意义。对596名广西沿海城镇居民进行问卷调查,结果表明:(1)广西海洋文化消费水平偏低、消费内容单一;(2)社会经济地位是影响消费水平的主要因素;(3)社交动机和生理性动机是最主要的两类消费动机,消费满意度与年龄呈V字型关系,与社会经济地位呈负相关关系。
In the strategic background of "the Belt and Road" and "marine power", speeding up the development and utilization of marine cultural resources is the only way for Guangxi to go to dark blue and improve its comprehensive competitiveness, and the study of marine cultural consumption has important practical significance to promote the development of marine economy in Guangxi.A questionnaire survey was conducted among 596 coastal urban residents in Guangxi,the results of data analysis showed that:the consumption level of marine culture is low and the consumption content is unitary;socioeconomic status is the main factor that affects consumption level;social motivation and physiological motivation are the two main motivations for consumption, and the relationship between consumption satisfaction and age is v-shaped, which is negatively correlated with socioeconomic status.
In the strategic background of "the Belt and Road" and "marine power", speeding up the development and utilization of marine cultural resources is the only way for Guangxi to go to dark blue and improve its comprehensive competitiveness, and the study of marine cultural consumption has important practical significance to promote the development of marine economy in Guangxi.A questionnaire survey was conducted among 596 coastal urban residents in Guangxi,the results of data analysis showed that:the consumption level of marine culture is low and the consumption content is unitary;socioeconomic status is the main factor that affects consumption level;social motivation and physiological motivation are the two main motivations for consumption, and the relationship between consumption satisfaction and age is v-shaped, which is negatively correlated with socioeconomic status.
引文
[1]吴小玲,黄家庆,银建军.多彩的广西海洋文化[M].桂林:漓江出版社,2013:13.
[2]曹俊文.文化消费的特点和规律探析[J].上海统计,2002,04:43.
[3]张开城,徐质斌.海洋文化与海洋文化产业研究[M].北京:海洋出版社,2008:95.
[4]吴小玲,黄家庆,银建军.多彩的广西海洋文化[M].桂林:漓江出版社,2013:228-229.
[5]师保国,申继亮.家庭社会经济地位、智力和内部动机与创造性的关系[J].心理发展与教育,2007,01:30-34.
[6]贾静.旅游心理学[M].郑州:郑州大学出版社,2002:80-82.
[7]应舒,刘铸贤,等.从审美心理角度解读农业旅游示范区旅游设施建设[J].广东农业科学,2009,08:260-262.
[8]罗子明.消费者心理学[M].北京:清华大学出版社,2002:84-88.
[9]周春燕,郭永玉.家庭社会阶层对大学生心理健康的影响:公正世界信念的中介作用[J].中国临床心理学杂志,2013,21(4):636-639.
[10]涂俊,邵天品.文化消费行为影响因素研究——基于天津市居民问卷调查数据[J].消费经济,2016,32(06):59-64.
[11]郭永玉,等.社会阶层心理学视角下的公平研究[J].心理科学进展,2015,23(08):1299-1308.
[12]Kraus, M. W., Piff, P. K., Mendoza-Denton, R.,Rheinschmidt, M. L.,&Keltner, D. Social class, solipsism, and contextualism:How the rich are different from the poor.[J].Psychological Review, 2012,119(3):546-572.
[13]朱伟珏,姚瑶.阶级、阶层与文化消费——布迪厄文化消费理论研究[J].湖南社会科学,2012,4:52-57.
[14]陈劲.城市居民文化消费结构及其资本积累:重庆例证[J].改革,2015,07:113.
(1)数据来源:2017年广西统计年鉴。
[2]曹俊文.文化消费的特点和规律探析[J].上海统计,2002,04:43.
[3]张开城,徐质斌.海洋文化与海洋文化产业研究[M].北京:海洋出版社,2008:95.
[4]吴小玲,黄家庆,银建军.多彩的广西海洋文化[M].桂林:漓江出版社,2013:228-229.
[5]师保国,申继亮.家庭社会经济地位、智力和内部动机与创造性的关系[J].心理发展与教育,2007,01:30-34.
[6]贾静.旅游心理学[M].郑州:郑州大学出版社,2002:80-82.
[7]应舒,刘铸贤,等.从审美心理角度解读农业旅游示范区旅游设施建设[J].广东农业科学,2009,08:260-262.
[8]罗子明.消费者心理学[M].北京:清华大学出版社,2002:84-88.
[9]周春燕,郭永玉.家庭社会阶层对大学生心理健康的影响:公正世界信念的中介作用[J].中国临床心理学杂志,2013,21(4):636-639.
[10]涂俊,邵天品.文化消费行为影响因素研究——基于天津市居民问卷调查数据[J].消费经济,2016,32(06):59-64.
[11]郭永玉,等.社会阶层心理学视角下的公平研究[J].心理科学进展,2015,23(08):1299-1308.
[12]Kraus, M. W., Piff, P. K., Mendoza-Denton, R.,Rheinschmidt, M. L.,&Keltner, D. Social class, solipsism, and contextualism:How the rich are different from the poor.[J].Psychological Review, 2012,119(3):546-572.
[13]朱伟珏,姚瑶.阶级、阶层与文化消费——布迪厄文化消费理论研究[J].湖南社会科学,2012,4:52-57.
[14]陈劲.城市居民文化消费结构及其资本积累:重庆例证[J].改革,2015,07:113.
(1)数据来源:2017年广西统计年鉴。