基于商品外观再设计的包装形式创新
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摘要
目的研究通过商品外观再设计实现包装形式创新的理论和方法。方法通过合理改变现有商品的外观设计,进而实现商品包装形式的创新。结论商品外观再设计从改变商品外观形态出发,突破了一般包装设计被动根据商品外观开展设计的工作思路,将包装设计工作拓展到生产相关环节,从而更加有效地实现包装形式创新,帮助商品生产企业赢得市场竞争。
Research on the method of through the redesign of the commodities' appearance to realize the innovation of package form. Through the classification of the commodities' appearance, reference and other methods, rationalize the change of existing design of the commodities' appearance, and then to achieve the innovation of the structure and form of commodities ' packaging. The redesign of the commodities' appearance, starting from changing the shape of packaging design object, breaks through the working thought of the traditional packaging design carries on design passively according to commodities' appearance, extending the extension of packaging design to product design and the area of research and development, more effective to achieve the innovation of packaging form, at the same time which also accords with the ultimate demand of the market wants the packaging designer to complete "from planning to terminal".
Research on the method of through the redesign of the commodities' appearance to realize the innovation of package form. Through the classification of the commodities' appearance, reference and other methods, rationalize the change of existing design of the commodities' appearance, and then to achieve the innovation of the structure and form of commodities ' packaging. The redesign of the commodities' appearance, starting from changing the shape of packaging design object, breaks through the working thought of the traditional packaging design carries on design passively according to commodities' appearance, extending the extension of packaging design to product design and the area of research and development, more effective to achieve the innovation of packaging form, at the same time which also accords with the ultimate demand of the market wants the packaging designer to complete "from planning to terminal".
引文
[1]杨开富,谢燕平.包装再设计策略解析[J].包装工程,2011,32(8):115—118.YANG Kai-fu,XIE Yan-ping.Strategy Analysis of Packaging Redesign[J].Packaging Engineering,2011,32(8):115—118.
[2]朱和平.现代包装设计理论及应用研究[M].北京:人民出版社,2015.ZHU He-ping.Theory and Application of Modern Packaging Design[M].Beijing:People’s Publishing House,2015.
[3]周家乐.商品包装内外空间形态视觉层次营造研究[J].包装工程,2015,36(24):128—131.ZHOU Jia-le.Visual Hierarchy Construction for Commodity Packaging Internal and External Space Form[J].Packaging Engineering,2015,36(24):128—131.
[4]陶丽.基于符号学的商品外观设计与功能价值研究[J].包装工程,2013,34(12):91—93.TAO Li.Research on the Form Design and Function Value of Commodity Based on the Semiotics[J].Packaging Engineering,2013,34(12):91—93.
[5]何松.云南茶事[J].边疆文学,2012(6):76—80.HE Song.The Story of Tea in Yunnan[J].Biangjiang Literature,2012(6):76—80.
[6]廖祥忠,姜浩,税琳琳.设计思维:跨学科的学生团队合作创新[J].现代传播,2011(5):127—130.LIAO Xiang-zhong,JIANG Hao,SHUI Lin-lin.Design Thinking:The Innovation with Inter disciplinary Student Team work[J].Modern Communication,2011(5):127—130.
[7]张世月.设计中的反常规与逆向思维[J].文艺研究,2013(11):151—153.ZHANG Shi-yue.Anti-Conventional and Reverse Thinking of Design[J].Literature and Art Studies,2013(11):151—153.
[8]陈立勋.设计思维的类型与方法[J].深圳大学学报,2010(3):142—146.CHEN Li-xun.The Categories and Methods of Designers'Thinking[J].Journal of Shenzhen University,2010(3):142—146.
[9]刘珂艳,康慧.引入项目进课堂的产品包装设计教育模式探索[J].装饰,2010(9):106—107.LIU Ke-yan,KANG Hui.The Introduction of the Project into Classroom Mode of Education to Explore Products'Packaging Design[J].Zhuangshi,2010(9):106—107.
[10]尹青.包装再设计前景剖析[J].中国包装工业,2013(1):28—29.YIN Qing.Prospect Analysis of Packaging Redesign[J].Packaging Industry of China,2013(1):28—29.
[11]李萍.探索有效的包装设计创新教育[J].湖南大学学报,2002(S2):76—78.LI Ping.Exploring Effective Patterns of Packaging Design Innovation Education[J].Journal of Hunan University,2002(S2):76—78.
[2]朱和平.现代包装设计理论及应用研究[M].北京:人民出版社,2015.ZHU He-ping.Theory and Application of Modern Packaging Design[M].Beijing:People’s Publishing House,2015.
[3]周家乐.商品包装内外空间形态视觉层次营造研究[J].包装工程,2015,36(24):128—131.ZHOU Jia-le.Visual Hierarchy Construction for Commodity Packaging Internal and External Space Form[J].Packaging Engineering,2015,36(24):128—131.
[4]陶丽.基于符号学的商品外观设计与功能价值研究[J].包装工程,2013,34(12):91—93.TAO Li.Research on the Form Design and Function Value of Commodity Based on the Semiotics[J].Packaging Engineering,2013,34(12):91—93.
[5]何松.云南茶事[J].边疆文学,2012(6):76—80.HE Song.The Story of Tea in Yunnan[J].Biangjiang Literature,2012(6):76—80.
[6]廖祥忠,姜浩,税琳琳.设计思维:跨学科的学生团队合作创新[J].现代传播,2011(5):127—130.LIAO Xiang-zhong,JIANG Hao,SHUI Lin-lin.Design Thinking:The Innovation with Inter disciplinary Student Team work[J].Modern Communication,2011(5):127—130.
[7]张世月.设计中的反常规与逆向思维[J].文艺研究,2013(11):151—153.ZHANG Shi-yue.Anti-Conventional and Reverse Thinking of Design[J].Literature and Art Studies,2013(11):151—153.
[8]陈立勋.设计思维的类型与方法[J].深圳大学学报,2010(3):142—146.CHEN Li-xun.The Categories and Methods of Designers'Thinking[J].Journal of Shenzhen University,2010(3):142—146.
[9]刘珂艳,康慧.引入项目进课堂的产品包装设计教育模式探索[J].装饰,2010(9):106—107.LIU Ke-yan,KANG Hui.The Introduction of the Project into Classroom Mode of Education to Explore Products'Packaging Design[J].Zhuangshi,2010(9):106—107.
[10]尹青.包装再设计前景剖析[J].中国包装工业,2013(1):28—29.YIN Qing.Prospect Analysis of Packaging Redesign[J].Packaging Industry of China,2013(1):28—29.
[11]李萍.探索有效的包装设计创新教育[J].湖南大学学报,2002(S2):76—78.LI Ping.Exploring Effective Patterns of Packaging Design Innovation Education[J].Journal of Hunan University,2002(S2):76—78.