摘要
随着移动端的普及,"社交媒体"已经发展成为新的媒介系统,并与传统传播进行对话和抗衡。在传播的过程中"影像"成为一个重要的内容和载体。在虚拟的社交网络中,所有真实世界的客观存在都以"影像"的形式再现。影像成为构筑社交网络的基石。如何创意影像,如何设计影像,如何传播影像这三个问题在WEB3.0社交媒体和移动互联网时代,成为了传媒业、广告业以及整个时代都要面对的重要议题。
With the popularity of mobile phones, "social media" has developed into a new media system,and counterbalance with traditional communication. In the process of communication, "image" has become an important content and carrier. In virtual social networks,the objective existence of all the real world is reproduced in the form of "image". Image becomes the cornerstone of building social networks. How to create images,how to design images,and how to spread images in the WEB3.0 social media and the mobile Internet era,has become an important issue in the media,advertising and the whole era.
引文
[1](美)约翰·伯格.著张世伦译.另一种影像叙事[M].中国香港:城邦出版集团,2016:88.
[2](中)王鸿海.著创意媒体[M].北京:社会科学文献出版社,2014:133.
[3](瑞典)伯·伯格森.著陈芳谊译视觉传达设计[M].中国台湾:原点出版社,2017:144.
[4](瑞典)伯·伯格森.著陈芳谊译视觉传达设计[M].中国台湾:原点出版社,2017:22.
[5](英)凯丝·柯德威尔.著吕奕欣译.编辑设计学[M].北京:中信出版社,2017:3.
[6](英)迈克尔·弗里曼.著周仰译.摄影表达与视觉语言[M].北京:人民邮电出版社,2014:13.
[7]丁洁,蒋晓,李洋.基于用户兴趣的社交网络服务平台设计研究[J].设计,2017,30(8):114-115.
[8]周霜菊.“表现主义”在平面广告中的创意探讨[J].设计,2017,30(11):62-63.