基于顾客偏好的我国房地产库存问题分析
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摘要
近几年,我国房地产库存过高已经成为一个亟待解决的问题。从顾客偏好角度,运用市场均衡理论建立单因素库存压力模型,分析房地产顾客预期价格对库存的影响,并在此基础上结合博弈理论建立三维博弈模型。根据博弈结果构建多因素库存压力模型,对房地产价格、质量、服务对房地产库存的影响展开研究,指出库存压力并不仅仅受房地产实际价格影响,也受顾客及开发商对房地产价格、质量、服务三个主要因素的预期及偏好影响。
In recent years,high inventory of real estate has become an urgent problem that should be solved as soon as possible. Using the theory of market equilibrium,the single factor inventory pressure model is built from the perspective of propensity to consume,and the impact of real estate expected price of customers on inventory is analyzed. Based on the above analysis,a three-dimensional game model is built based on the game theory. The multiple factor inventory pressure model is set up according to the result of the game analysis,and the impact of price,quality,service on real estate inventory is studied. It is proposed that the inventory pressure is affected not only by the actual prices of real estate,but also by the expectations of customers and developers to the three main factors of price,quality,and service on real estate and the propensity to consume.
In recent years,high inventory of real estate has become an urgent problem that should be solved as soon as possible. Using the theory of market equilibrium,the single factor inventory pressure model is built from the perspective of propensity to consume,and the impact of real estate expected price of customers on inventory is analyzed. Based on the above analysis,a three-dimensional game model is built based on the game theory. The multiple factor inventory pressure model is set up according to the result of the game analysis,and the impact of price,quality,service on real estate inventory is studied. It is proposed that the inventory pressure is affected not only by the actual prices of real estate,but also by the expectations of customers and developers to the three main factors of price,quality,and service on real estate and the propensity to consume.
引文
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[13]王先柱,吴义东.我国房地产市场去库存的区域性研究[J].价格理论与实践,2016(5):89-92.
[14]Vijay K G,Gunjan M.Determining customers’preferences for housing attributes in India[J].International Journal of Housing M arkets and Analysis,2016(4):502-519.
[15]张成军,崔兴文.基于服务创新理论的服务化制造模式[J].沈阳工业大学学报(社会科学版),2017(1):19-22.
[16]Tan D,Liu G Z.Multi-dimensional cornet model with incomplete information and analysis[J].Operations Research Transactions,2006(3):74-75.
[2]Soyeh K W,Wiley J A,Johnson K H.Do buyer incentives w ork for houses during a real estate dow nturn?[J].Journal of Real Estate Finance&Economics,2014,48(2):380-396.
[3]张协奎,邬思怡.我国利率波动对商品住宅库存影响的动态研究:基于供给侧改革下房地产去库存的分析[J].价格理论与实践,2016(11):110-113.
[4]周飞虎,邵明艳,逄锦雪.金融支持房地产去库存面临的制约因素:以吉林省为例[J].吉林金融研究,2016(1):42-44.
[5]Amber F.The real estate inventory:advice for young buyers and government[J].Business People,2017(3):46-49.
[6]Zelas K.Real estate agents foresee year of low inventory,low expectations[J].Investor’s Business Daily,2016(12):1-2.
[7]申博.“去库存”视角下房地产行业对区域金融稳定的影响:基于空间面板模型的实证研究[J].河北经贸大学学报,2016,37(3):61-66,101.
[8]沈孝强,吴次芳.中国商品住宅库存及其消化能力研究[J].中国土地科学,2015(9):73-80.
[9]Ling D C,Naranjo A,Ryngaert M.Real estate ownership,leasing intensity,and value:do stock returns reflect a firm’s real estate holdings?[J].Journal of Real Estate Finance&Economics,2012,44(1-2):184-202.
[10]王小广.房地产库存问题与去库存对策[J].理论探索,2017(2):16-27.
[11]向为民,王霜.房地产“去库存”与对应取向[J].改革:宏观经济与微观运行,2016(6):111-119.
[12]Julien M.The role of the media in sustaining Ireland’s housing bubble[J].New Political Economy,2014(1):52-59.
[13]王先柱,吴义东.我国房地产市场去库存的区域性研究[J].价格理论与实践,2016(5):89-92.
[14]Vijay K G,Gunjan M.Determining customers’preferences for housing attributes in India[J].International Journal of Housing M arkets and Analysis,2016(4):502-519.
[15]张成军,崔兴文.基于服务创新理论的服务化制造模式[J].沈阳工业大学学报(社会科学版),2017(1):19-22.
[16]Tan D,Liu G Z.Multi-dimensional cornet model with incomplete information and analysis[J].Operations Research Transactions,2006(3):74-75.