面向越南市场广西企业品牌成长的影响因素研究
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摘要
运用eviews软件,多元线性回归模型进行实证分析,针对广西企业自身的实际情况,对广西企业在越南市场品牌成长的影响因素进行探究。通过实证分析结果,找出广西企业在越南市场应如何实施品牌成长战略与发展路径,为广西企业在越南市场提升核心竞争力和市场份额,奠定良好的基础,并进一步给出合理的建议和措施,为广西其他企业在越南市场的品牌成长提供参考,也为其他沿边和边疆民族地区面向越南市场的企业品牌成长,提供借鉴、丰富品牌理论。
This paper uses views software and multivariate linear regression model to conduct empirical analysis. Based on the actual situation of Guangxi enterprises, this paper explores the influence factors of Guangxi enterprises' brand growth in the Vietnam market. Through empirical analysis, we will find out how Guangxi enterprises should implement brand growth strategies and development paths in the Vietnamese market, laying a solid foundation for Guangxi enterprises to increase their core competitiveness and market share in the Vietnam market, and further provide reasonable suggestions and measures. To provide reference, direction, and increase confidence for other companies in Guangxi to grow their brands in the Vietnam market, as well as to provide reference and enrich brand theory for the growth of other brands along the frontier and border areas in Vietnam.
This paper uses views software and multivariate linear regression model to conduct empirical analysis. Based on the actual situation of Guangxi enterprises, this paper explores the influence factors of Guangxi enterprises' brand growth in the Vietnam market. Through empirical analysis, we will find out how Guangxi enterprises should implement brand growth strategies and development paths in the Vietnamese market, laying a solid foundation for Guangxi enterprises to increase their core competitiveness and market share in the Vietnam market, and further provide reasonable suggestions and measures. To provide reference, direction, and increase confidence for other companies in Guangxi to grow their brands in the Vietnam market, as well as to provide reference and enrich brand theory for the growth of other brands along the frontier and border areas in Vietnam.
引文
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[9]范林胜,邓建新,张琦,闵浩.基于因子分析与多元线性回归的广西汽车产业集群影响因素实证分析[J].装备制造技术,2016(06):110-113+119.
[10]白元龙,赵仁康.品牌竞争力视角下扶持中小企业自主品牌成长的政策工具研究[J].南京社会科学,2017(05):26-32.
[11]李雪岩,刘婷婷.广西产品在越南市场的品牌效应之历史、现状和发展趋势[J].中国集体经济,2018(06):24-27.
[12]符国群.消费行为学[M].北京:高等教育出版社,2002.
[13]周丽,刘跃军.我国汽车企业成长影响因素实证研究[J].企业经济,2013,32(03):116-120.
[14]韦俊良.广西农产品电商发展现状及政策研究[J].区域金融研究,2015(07):73-77.
[15]曹薛李.“一带一路”战略对桂台经贸合作的影响及其促进策略研究[D].南宁:广西师范大学,2016.
[2]冷玉芳.广西农产品电商品牌化探索与实践——以百色芒果为例[J].商,2016(20):113.
[3]钟凤艳.浅谈中国东盟自贸区条件下广西中小企业发展对策[J].中小企业管理与科技(下旬刊),2010(09):89-90.
[4]袁胜军,刘蕙荟,张新阳.广西区域品牌形成与成长[J].广西社会科学,2015(10):32-36.
[5]陈妮娜.浅析企业品牌成长机制问题——以中小企业为例[J].商场现代化,2014(18):77-78.
[6]李继承,刘洋.关于中小企业品牌战略及品牌成长的研究[J].中国商论,2015(19):10-13.
[7]王鹏飞.面向东盟的广西中小企业竞争力提升战略[J].中国商论,2016(24):136-138.
[8]郑文清,李玮玮,胡国珠.小微企业品牌成长影响因素研究——以江苏省为例[J].改革与开放,2016(05):79-81.
[9]范林胜,邓建新,张琦,闵浩.基于因子分析与多元线性回归的广西汽车产业集群影响因素实证分析[J].装备制造技术,2016(06):110-113+119.
[10]白元龙,赵仁康.品牌竞争力视角下扶持中小企业自主品牌成长的政策工具研究[J].南京社会科学,2017(05):26-32.
[11]李雪岩,刘婷婷.广西产品在越南市场的品牌效应之历史、现状和发展趋势[J].中国集体经济,2018(06):24-27.
[12]符国群.消费行为学[M].北京:高等教育出版社,2002.
[13]周丽,刘跃军.我国汽车企业成长影响因素实证研究[J].企业经济,2013,32(03):116-120.
[14]韦俊良.广西农产品电商发展现状及政策研究[J].区域金融研究,2015(07):73-77.
[15]曹薛李.“一带一路”战略对桂台经贸合作的影响及其促进策略研究[D].南宁:广西师范大学,2016.