摘要
企业形象策划是企业系统化的进行企业文化及内涵包装的一种全新设计体验,它涉及的种类繁多,基本上包含了基础系统和应用系统两大部分。做好企业形象策划要求针对企业的定位及企业文化等多方面调研的基础上进行,文章针对企业形象策划设计进行研究,希望可以深入企业品牌文化内涵中去探究企业形象策划设计的奥秘,为企业创立全新的文化及提升企业影响力贡献力量。
Enterprise image planning is a kind of new design experience of corporate culture and connotation packaging.It involves a wide variety of basic systems and application systems.Thecorporate image planning requires to carry out on the basis of a wide range of research on corporate positioning and corporate culture,the article studies the corporate image planning design,hoping to explore the corporate image planning and design of the mystery through in-depth corporate brand culture to contribute to the enterprise creating a new culture and enhancing the influence of enterprises.
引文
[1]陈乐.品牌资本[M].北京:中国时代经济出版社,2002.