微时代背景下高校冰雪运动碎片化传播路径研究
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摘要
随着北京和张家口2022年冬奥会暨冬残奥会的申办成功,冰雪运动的风潮迅速席卷全国。在第三次信息浪潮的涌动下我国进入微时代,碎片化的传播方式给高校冰雪运动传播带来了从宣传到对话、从"多而全"到"少而精"、从复述到演绎、从横屏到竖屏的一系列新兴特征。运用文献资料法、逻辑分析法对微时代冰雪运动碎片化传播特性变化、高校冰雪运动碎片化传播的价值与意义进行深入探究,寻找目前高校冰雪运动碎片化传播困境,并提出提高冰雪碎片化传播的话语技巧性、强化"碎片化"学习能力、提高受众媒介素养等建议,旨在提高受众媒介素养,构建高校碎片化传播路径,保证"三亿人参与冰雪运动"目标的实现。
With the successful application of Beijing and Zhangjiakou for the 2022 Winter Olympics and Winter Paralympics,the ice and snow sport swept across the country.In the third wave of information,China entered the micro-era,and the fragmented mode of communication brought the spread of ice and snow sports in universities,from propaganda to dialogue,from "more and more" to "less and more refined",from retelling to Deductive,a series of emerging features from horizontal to vertical.Using the literature method and logic analysis method,the paper analyzes the value of the fragmentation and propagation characteristics of the ice and snow sport in the micro-age,and the value and significance of the fragmentation and dissemination of the ice and snow sports in universities,and finds the predicament of the fragmentation of ice and snow sports in universities,and proposes to improve the fragmentation of ice and snow.Suggestions such as discourse skills,strengthening "fragmentation" learning ability,and improving audience media literacy are aimed at improving the media literacy of the audience to build a fragmented communication path for universities and ensuring the realization of the goal of "300 million people participating in the snow and ice movement".
With the successful application of Beijing and Zhangjiakou for the 2022 Winter Olympics and Winter Paralympics,the ice and snow sport swept across the country.In the third wave of information,China entered the micro-era,and the fragmented mode of communication brought the spread of ice and snow sports in universities,from propaganda to dialogue,from "more and more" to "less and more refined",from retelling to Deductive,a series of emerging features from horizontal to vertical.Using the literature method and logic analysis method,the paper analyzes the value of the fragmentation and propagation characteristics of the ice and snow sport in the micro-age,and the value and significance of the fragmentation and dissemination of the ice and snow sports in universities,and finds the predicament of the fragmentation of ice and snow sports in universities,and proposes to improve the fragmentation of ice and snow.Suggestions such as discourse skills,strengthening "fragmentation" learning ability,and improving audience media literacy are aimed at improving the media literacy of the audience to build a fragmented communication path for universities and ensuring the realization of the goal of "300 million people participating in the snow and ice movement".
引文
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[15] 欧阳锐璇.“碎片化”传播对大学生培育的影响分析[J].中国成人教育,2018(12):36-38.
[2] 陈莉,张笑昆,付春艳.共生理论视角下冰雪运动与传播媒介的融合发展研究[J].冰雪运动,2018,40(2):85-88.
[3] 陈彧.碎片化与重构:微传播语境中的中国传统文化[J].当代传播,2017(4):65-68.
[4] 清华大学国家形象传播研究中心城市品牌研究室.短视频与城市形象研究白皮书[EB/OL].[2018-09-11].https://www.sohu.com/a/253293179_817743.
[5] 中华人民共和国国家互联网信息办公室.中国互联网络发展状况统计报告[EB/OL].[2018-08-20].http://www.cac.gov.cn/2018-08/20/c_1123296882.htm.
[6] 伊晓彤,孙鸣浩.冬奥会背景下冰雪运动进校园的传播策略研究[J].冰雪运动,2017,39(5):67-70.
[7] 刘兰,王兵.冰雪运动文化的特征解析与发展策略[J].河北体育学院学报,2019,33(2):9-13.
[8] 杨国庆,王凯,叶强,等.北京冬奥会背景下我国冰雪运动推广与发展研究进展:基于2008—2017年的文献分析[J].北京体育大学学报,2017,40(12):95-100.
[9] 庞博韬,刘俊一.冰雪运动进校园的价值与实施路径[J].体育文化导刊,2019(1):88-93.
[10] 任伟.互联网+视域下冰雪产业发展的契机与变革研究[J].南京体育学院学报:社会科学版,2017,31(3):88-92.
[11] 国家体育总局.体育总局冬运中心关于公布2018/2019赛季全国冰雪赛事赛历的函[EB/OL].[2018-12-05].http://www.sport.gov.cn/n316/n336/c884937/content.html.
[12] 阚军常,王飞,张宏宇,等.我国大众冰雪运动发展的问题、形成根源及对策[J].体育文化导刊,2018(10):40-45.
[13] 关晨涛.2022年北京冬奥会背景下“三亿人参与冰雪运动”目标的实现[J].冰雪运动,2017,39(3):5-8.
[14] 陈平,陈惠兰.微博在图书馆的应用现状及其碎片化传播特性研究:以江浙沪地区本科院校图书馆为例[J].图书馆工作与研究,2014(9):37-40.
[15] 欧阳锐璇.“碎片化”传播对大学生培育的影响分析[J].中国成人教育,2018(12):36-38.