武术散打商业赛事发展历程、现状与对策——以“中国武术散打百强争霸赛”为主要案例
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摘要
对武术散打商业性赛事的发展历程进行梳理,将其归纳为准备、探索和发展阶段。选择"中国武术散打百强争霸赛"为主要案例,结合"散打王""功夫王"等赛事,分析武术散打商业赛事的发展现状。提出:应明确赛事性质,兼顾市场需求与社会责任的双重关系;建立长期稳定的赛制,塑造国内外知名赛事品牌;与媒体建立长效合作机制,形成一体化传播推广模式;利用现有资源打造项目特色,积极促进同类项目的国内外赛事交流。
This paper took The Top Hundred of Tournaments of China's Sanda Boxing as examples,combined with the events such as"Sanda King ",and "Kungfu King "to examine the status quo of commercial trounaments in sanda boxing. The study states that the commercial competition nature should be clear,by considering the double sides of market demand and social responsibility. A stable event system should be established and well-recognized competition brand be built. Thirdly, a long-term cooperation mechanism with media should be established to form an integrated communication pattern. Lastly,the present resources should be well used to shape the event features and promote the international exchange.
This paper took The Top Hundred of Tournaments of China's Sanda Boxing as examples,combined with the events such as"Sanda King ",and "Kungfu King "to examine the status quo of commercial trounaments in sanda boxing. The study states that the commercial competition nature should be clear,by considering the double sides of market demand and social responsibility. A stable event system should be established and well-recognized competition brand be built. Thirdly, a long-term cooperation mechanism with media should be established to form an integrated communication pattern. Lastly,the present resources should be well used to shape the event features and promote the international exchange.
引文
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[2]姜传银.我国武术散打的发展历程及对策[J].上海体育学院学报,2010,34(5):54-57
[3]葛蓓.’94中华武术散手擂台争霸赛擂鼓开战——湖南株州、山东荷泽接过战旗[J].中华武术,1994(2):42
[4]鲁夫.一次成功的尝试——写在’94中华武术散手擂台争霸赛之后[J].中华武术,1994(10):4-6
[5]李士英.中国武术散打市场化运作模式的研究[D].北京:北京体育大学,2003:32
[6]中国武术协会.2013年中国武术散打百强争霸赛竞赛规程[EB/OL].[2014-03-08].http://www.wushu.com.cn/yw bm_tlb_xq.asp?id=883&bid=2&sid=8
[7]汝安.武术散打职业化发展模式的探讨[J].山东体育学院学报,2004,20(62):82-84
[8]刘晔.中国武术散打百强争霸赛开打[N].今日早报,2013-03-14(2)
[9]王振军.现代传媒与中华武术文化的成功结合——析河南电视台《武林风》栏目[J].中国广播电视学刊,2005(12):62
[10]赵连保,王辉.《武林风》栏目的商业运作策略[J].新闻爱好者,2011(7):76-77
[11]赵永,彭春梅.从河南卫视《武林风》栏目的热播看中华武术的传承与发展[J].武术科学,2010:7(1):9-10
[12]秦延河,傅振磊.试论武术产业[J].西安体育学院学报,2011(3):19-22
[2]姜传银.我国武术散打的发展历程及对策[J].上海体育学院学报,2010,34(5):54-57
[3]葛蓓.’94中华武术散手擂台争霸赛擂鼓开战——湖南株州、山东荷泽接过战旗[J].中华武术,1994(2):42
[4]鲁夫.一次成功的尝试——写在’94中华武术散手擂台争霸赛之后[J].中华武术,1994(10):4-6
[5]李士英.中国武术散打市场化运作模式的研究[D].北京:北京体育大学,2003:32
[6]中国武术协会.2013年中国武术散打百强争霸赛竞赛规程[EB/OL].[2014-03-08].http://www.wushu.com.cn/yw bm_tlb_xq.asp?id=883&bid=2&sid=8
[7]汝安.武术散打职业化发展模式的探讨[J].山东体育学院学报,2004,20(62):82-84
[8]刘晔.中国武术散打百强争霸赛开打[N].今日早报,2013-03-14(2)
[9]王振军.现代传媒与中华武术文化的成功结合——析河南电视台《武林风》栏目[J].中国广播电视学刊,2005(12):62
[10]赵连保,王辉.《武林风》栏目的商业运作策略[J].新闻爱好者,2011(7):76-77
[11]赵永,彭春梅.从河南卫视《武林风》栏目的热播看中华武术的传承与发展[J].武术科学,2010:7(1):9-10
[12]秦延河,傅振磊.试论武术产业[J].西安体育学院学报,2011(3):19-22