移动健康服务的商业模式研究——基于商业模式画布的分析
|
摘要
移动健康服务发展潜力巨大,但是现阶段尚处于发展的初级阶段,为了探究移动健康服务的商业模式,文章基于商业模式画布,从客户细分、价值主张、资源和能力以及财务分析4个角度对现阶段的移动健康服务的商业模式进行了深入分析。研究将有助于进一步分析移动健康服务商业模式中存在的问题,并且帮助企业进行商业模式的创新,对于移动健康服务的发展和创新具有重要的理论意义和实践意义。
The development potential of mobile health services is huge,but it is still in the early stages of development at this stage. In order to explore the business model of mobile health service,mobile health business model was analyzed through customer perspectives,value propositions,resources and capabilities,and financial analysis based on the business model canvas.This study will help to further analyze the problems in the business model of mobile health services,and help companies to innovate the business models. It has important theoretical and practical significances for the development and innovation of mobile health services.
The development potential of mobile health services is huge,but it is still in the early stages of development at this stage. In order to explore the business model of mobile health service,mobile health business model was analyzed through customer perspectives,value propositions,resources and capabilities,and financial analysis based on the business model canvas.This study will help to further analyze the problems in the business model of mobile health services,and help companies to innovate the business models. It has important theoretical and practical significances for the development and innovation of mobile health services.
引文
[1]Martínez-Pérez B,De La Torre-Díez I,López-Coronado M.Mobile health applications for the most prevalent conditions by the World Health Organization:review and analysis[J].Journal of medical Internet research,2013,15(6):e120.
[2]许兴龙,周绿林,陈羲.“互联网+”背景下医疗服务体系整合研究[J].中国卫生事业管理,2018(2):105-108.
[3]Deng Z,Mo X,Liu S.Comparison of the middle-aged and older users’adoption of mobile health services in China[J].International journal of medical informatics,2014,83(3):210-224.
[4]Free C,Phillips G,Felix L,et al.The effectiveness of M-health technologies for improving health and health services:a systematic review protocol[J].BMC research notes,2010,3(1):250.
[5]Silva B M C,Rodrigues J J P C,Canelo F,et al.Towards a cooperative security system for mobile-health applications[J].Electronic Commerce Research,2014:1-27.
[6]陶婧婧,乔韵,严惟力.移动健康在国内外的应用与发展前景[J].中国卫生事业管理,2015,32(2):88-90.
[7]任聪,邓朝华.移动健康服务用户接受模型及其实证研究[J].中国卫生统计,2014,31(6):1015-1018.
[8]邓朝华.移动健康服务用户行为研究[M].科学出版社,2016.
[9]Guo X,Sun Y,Wang N,et al.The dark side of elderly acceptance of preventive mobile health services in China[J].Electronic Markets,2013,23(1):49-61.
[10]Sun Y,Wang N,Guo X,et al.Understanding the acceptance of mobile health services:a comparison and integration of alternative models[J].Journal of Electronic Commerce Research,2013,14(2):183.
[11]殷猛,李琪.基于保护动机理论的健康APP用户使用研究[J].现代情报,2016,36(7):63-70.
[12]殷猛,李琪.整合ECT和IS成功理论的移动APP持续使用意愿研究---以健康APP为例[J].大连理工大学学报:社会科学版,2017,38(1):81-87.
[13]Coombes P H,Nicholson J D.Business models and their relationship with marketing:A systematic literature review[J].Industrial Marketing Management,2013,42(5):656-664.
[14]Osterwalder A,Pigneur Y,Tucci C L.Clarifying business models:Origins,present,and future of the concept[J].Communications of the association for Information Systems,2005,16(1):1.
[15]Osterwalder A,Pigneur Y.Business model generation:a handbook for visionaries,game changers,and challengers[M].John Wiley&Sons,2010.
[16]汪寿阳,敖敬宁,乔晗,等.基于知识管理的商业模式冰山理论[J].管理评论,2015(6):3-10.
[17]臧维,方之翰.基于效益评价的软件上市公司商业模式研究[J].科技进步与对策,2015,32(9):76-79.
[2]许兴龙,周绿林,陈羲.“互联网+”背景下医疗服务体系整合研究[J].中国卫生事业管理,2018(2):105-108.
[3]Deng Z,Mo X,Liu S.Comparison of the middle-aged and older users’adoption of mobile health services in China[J].International journal of medical informatics,2014,83(3):210-224.
[4]Free C,Phillips G,Felix L,et al.The effectiveness of M-health technologies for improving health and health services:a systematic review protocol[J].BMC research notes,2010,3(1):250.
[5]Silva B M C,Rodrigues J J P C,Canelo F,et al.Towards a cooperative security system for mobile-health applications[J].Electronic Commerce Research,2014:1-27.
[6]陶婧婧,乔韵,严惟力.移动健康在国内外的应用与发展前景[J].中国卫生事业管理,2015,32(2):88-90.
[7]任聪,邓朝华.移动健康服务用户接受模型及其实证研究[J].中国卫生统计,2014,31(6):1015-1018.
[8]邓朝华.移动健康服务用户行为研究[M].科学出版社,2016.
[9]Guo X,Sun Y,Wang N,et al.The dark side of elderly acceptance of preventive mobile health services in China[J].Electronic Markets,2013,23(1):49-61.
[10]Sun Y,Wang N,Guo X,et al.Understanding the acceptance of mobile health services:a comparison and integration of alternative models[J].Journal of Electronic Commerce Research,2013,14(2):183.
[11]殷猛,李琪.基于保护动机理论的健康APP用户使用研究[J].现代情报,2016,36(7):63-70.
[12]殷猛,李琪.整合ECT和IS成功理论的移动APP持续使用意愿研究---以健康APP为例[J].大连理工大学学报:社会科学版,2017,38(1):81-87.
[13]Coombes P H,Nicholson J D.Business models and their relationship with marketing:A systematic literature review[J].Industrial Marketing Management,2013,42(5):656-664.
[14]Osterwalder A,Pigneur Y,Tucci C L.Clarifying business models:Origins,present,and future of the concept[J].Communications of the association for Information Systems,2005,16(1):1.
[15]Osterwalder A,Pigneur Y.Business model generation:a handbook for visionaries,game changers,and challengers[M].John Wiley&Sons,2010.
[16]汪寿阳,敖敬宁,乔晗,等.基于知识管理的商业模式冰山理论[J].管理评论,2015(6):3-10.
[17]臧维,方之翰.基于效益评价的软件上市公司商业模式研究[J].科技进步与对策,2015,32(9):76-79.