我国特色小镇运营商盈利模式研究——基于杭州市特色小镇的分析
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摘要
随着特色小镇的迅速发展,特色小镇运营商盈利模式正受到越来越多的关注。杭州目前在我国特色小镇建设方面处于领先地位,但通过对杭州特色小镇的运营商盈利模式及影响因素进行分析研究后发现,在特色小镇的发展过程中也存在着一些普遍性问题,特色产业投资比重偏低,短期内盈利水平较低,投入产出不成比例,社会资本重视短期盈利,忽视长期盈利。针对上述问题,为促进特色小镇的持续健康发展,政府部门应结合特色小镇特色,大力发展特色产业,加大政策支持与保障力度,保障运营商合理的盈利空间,同时要对参与特色小镇建设的社会资本进行必要引导,建立特色小镇个性化评价体系。
With the rapid development of featured towns,the profit model of featured towns' operators has received more and more attention. Hangzhou takes the leading position in the development of featured towns. The study on the Hangzhou featured towns' operators found some common problems: distinctive industrial investment is limited; in the short term,the profit is minimal,and the investment exceeds the rewards; private capital pays more attention to short term benefits than long term benefits. To solve these problems and facilitate a sustainable healthy development of featured towns,the government is advised to develop the distinctive industries referring to the features of the towns,to strengthen policy support and guarantee to ensure reasonable profit margins for operators,to give necessary guidance for social capital participating in the construction of featured towns and to set up personalized evaluation systems for the featured towns.
With the rapid development of featured towns,the profit model of featured towns' operators has received more and more attention. Hangzhou takes the leading position in the development of featured towns. The study on the Hangzhou featured towns' operators found some common problems: distinctive industrial investment is limited; in the short term,the profit is minimal,and the investment exceeds the rewards; private capital pays more attention to short term benefits than long term benefits. To solve these problems and facilitate a sustainable healthy development of featured towns,the government is advised to develop the distinctive industries referring to the features of the towns,to strengthen policy support and guarantee to ensure reasonable profit margins for operators,to give necessary guidance for social capital participating in the construction of featured towns and to set up personalized evaluation systems for the featured towns.
引文
[1]厉华笑,杨飞,裘国平.基于目标导向的特色小镇规划创新思考——结合浙江省特色小镇规划实践[J].小城镇建设,2016(3):42-48.
[2]VAISHAR A.J.Small towns as centres of rural micro-regions[J].European Countryside,2009(1):2.
[3]GU C.Development and transition of small towns in rural China[J].Habitat International,2015(50):110-119.
[4]KAMI'NSKA W.Demographic types of small cities in Poland[J].Miscellanea Geographica,2014(18):4.
[5]SOPIROVA.L.G.Public space and the efficiency of the new residential zones in small Slovak towns and villages[J].European Countryside,2017(9):3.
[6]卓勇良.创新政府公共政策供给的重大举措——基于特色小镇规划建设的理论分析[J].浙江社会科学,2016(3):32-36.
[7]凌永昌.华夏幸福产业新城的“炼金术”[J].决策,2016(7):62-64.
[8]郁建兴,张蔚文,高翔,等.浙江省特色小镇建设的基本经验与未来[J].浙江社会科学,2017(6):143-150.
[9]苏斯彬,张旭亮.浙江特色小镇在新型城镇化中的实践模式探析[J].宏观经济管理,2016(10):73-75.
[10]李强.特色小镇是浙江创新发展的战略选择[J].今日浙江,2015(24):16-19.
[11]卫龙宝,史新杰.浙江特色小镇建设的若干思考与建议[J].浙江社会科学,2016(3):28-32.
(1)数据来源:浙江特色小镇官网,http://www.zjol.com.cn/tsxz.
(2)(3)数据来源:住房城乡建设部官网,http://www.mohurd.gov.cn.
(4)数据来源:根据华夏幸福基业股份有限公司2017年12月9日《关于签订整体合作开发建设经营安徽省肥东县机器人产业小镇PPP项目合作协议的公告》,2018年2月6日《关于签订安徽省合肥市长丰产业新城PPP项目合作协议及其专项结算补充协议的公告》等数十个签约公告披露的协议主要条款整理取得。
(5)数据来源:《余杭晨报》,http://yhcb.eyh.cn/html/2018-03/29/content_1_3.htm.
(6)数据来源:“中国杭州”政府门户网站,http://www.hang zhou.gov.cn.
[2]VAISHAR A.J.Small towns as centres of rural micro-regions[J].European Countryside,2009(1):2.
[3]GU C.Development and transition of small towns in rural China[J].Habitat International,2015(50):110-119.
[4]KAMI'NSKA W.Demographic types of small cities in Poland[J].Miscellanea Geographica,2014(18):4.
[5]SOPIROVA.L.G.Public space and the efficiency of the new residential zones in small Slovak towns and villages[J].European Countryside,2017(9):3.
[6]卓勇良.创新政府公共政策供给的重大举措——基于特色小镇规划建设的理论分析[J].浙江社会科学,2016(3):32-36.
[7]凌永昌.华夏幸福产业新城的“炼金术”[J].决策,2016(7):62-64.
[8]郁建兴,张蔚文,高翔,等.浙江省特色小镇建设的基本经验与未来[J].浙江社会科学,2017(6):143-150.
[9]苏斯彬,张旭亮.浙江特色小镇在新型城镇化中的实践模式探析[J].宏观经济管理,2016(10):73-75.
[10]李强.特色小镇是浙江创新发展的战略选择[J].今日浙江,2015(24):16-19.
[11]卫龙宝,史新杰.浙江特色小镇建设的若干思考与建议[J].浙江社会科学,2016(3):28-32.
(1)数据来源:浙江特色小镇官网,http://www.zjol.com.cn/tsxz.
(2)(3)数据来源:住房城乡建设部官网,http://www.mohurd.gov.cn.
(4)数据来源:根据华夏幸福基业股份有限公司2017年12月9日《关于签订整体合作开发建设经营安徽省肥东县机器人产业小镇PPP项目合作协议的公告》,2018年2月6日《关于签订安徽省合肥市长丰产业新城PPP项目合作协议及其专项结算补充协议的公告》等数十个签约公告披露的协议主要条款整理取得。
(5)数据来源:《余杭晨报》,http://yhcb.eyh.cn/html/2018-03/29/content_1_3.htm.
(6)数据来源:“中国杭州”政府门户网站,http://www.hang zhou.gov.cn.