跨文化差异对国际贸易的影响分析——以中美两国为例
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摘要
在国际贸易中由于各国文化及风俗习惯的不同会导致国际贸易受到影响,不利于各国福利增进,为此探究文化差异对国际贸易活动产生的影响十分必要。文章在文化交际逐渐兴起的背景下研究中美两国跨文化差异对国际贸易的影响,表明文化差异会影响双边贸易活动:美国对中国传统文化的接受程度在不断提高;中国和美国在现代文化上的相互融合度也在不断提高。未来中美两国可以通过高层次的人文交流促进两国之间双边贸易关系的良性发展。
There are many cases of international business where various cultures and customs may affect the international business so that it is quite necessary to investigate these effects. Under the background of the uprising of cultural communication,the study of the effect of cultural difference between China and America on international business shows that cultural difference affects bilateral business activities. America has improved their acceptance level of Chinese traditional culture while the integrating level between American culture and Chinese culture is higher and higher. More cultural and educational exchanges may contribute to bilateral business relation between the two countries.
There are many cases of international business where various cultures and customs may affect the international business so that it is quite necessary to investigate these effects. Under the background of the uprising of cultural communication,the study of the effect of cultural difference between China and America on international business shows that cultural difference affects bilateral business activities. America has improved their acceptance level of Chinese traditional culture while the integrating level between American culture and Chinese culture is higher and higher. More cultural and educational exchanges may contribute to bilateral business relation between the two countries.
引文
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[2]杨伶俐,张焊.从跨文化视角分析中美商务谈判风格差异[J].国际商务(对外经济贸易大学学报),2012,(4).
[3]林隆. 110个国家的礼仪风俗[M].北京:中国城市出版社,2007,(8).
[4]胡文仲.从学科建设角度看我国跨文化交际学的现状和未来[J].外国语,2010,(6).
[5]冯焕红.跨文化交际在国际贸易活动中的影响[J].中外企业家,2014,(9).