儿童娱乐业态信息化探索
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  • 英文篇名:Informatization Exploration of Children's Entertainment Industry
  • 作者:彭肖溶
  • 英文作者:Peng Xiaorong;Shanghai Haiding Information Engineering Co., Ltd.;
  • 关键词:儿童娱乐 ; 细分市场 ; 信息化 ; 营业款
  • 英文关键词:children recreation;;market positioning;;informatization;;operation revenue
  • 中文刊名:XXDL
  • 英文刊名:China Computer & Communication
  • 机构:上海海鼎信息工程股份有限公司;
  • 出版日期:2019-02-25
  • 出版单位:信息与电脑(理论版)
  • 年:2019
  • 期:No.422
  • 语种:中文;
  • 页:XXDL201904009
  • 页数:3
  • CN:04
  • ISSN:11-2697/TP
  • 分类号:23-25
摘要
在大的零售连锁范畴中,儿童娱乐业态是近几年兴起的领域,主要表现形式为儿童乐园,包含各种各样的游戏和游乐设备。此业态虽然起步晚,但是具有火热发展之势,成为人们目前社会生活中的重要形态之一。其内部运作管理和信息化建设成为越来越重要的课题,也成为了该新兴业态发展中的新瓶颈。笔者简析了行业现状,从一个具体案例入手,提出了解决思路和对策,以期为相关从业者提供借鉴。
        In the large retail chain category, children's entertainment industry is a rising field in recent years, mainly in the form of children's paradise, including a variety of games and amusement equipment. Although this form of work started late, it has a hot trend of development and has become one of the important forms in people's current social life. Its internal operation management and information construction have become more and more important issues, and also become a new bottleneck in the development of this new industry. The author briefly analyzed the current situation of the industry, starting with a specific case, put forward solutions and countermeasures, in order to provide reference for relevant practitioners.
引文

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