“天价”旅游产品的治理对策研究
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摘要
"天价"旅游产品是当前旅游市场中存在的顽疾,其低品质高价格,更多具有欺客宰客的性质,既影响了游客的权益,也影响了旅游目的地形象。由于旅游市场化程度较高,旅游要素的价格主要是市场化定价,在现有的政策法律框架下对"天价"旅游产品进行治理还存在一定的难度。但一些地方正在积极探索治理"天价"旅游产品的举措,加强对市场化定价的规范管理。本文分析了"天价"旅游产品的特征、表现形式和难点,提出治理"天价"旅游产品需要认识的几个关键问题,并提出了相应的对策建议。
Tourism product at sky-high price is the stubborn ill of tourism market,which has low quality and high price and has cheat consumers character,not only effect the interests of tourists but also effect the image of tourism destination. Due to higher degree of tourism Marketization,there exist difficult to govern tourism product at sky-high price in the framework of laws and policies. Some destinations have explored measures to govern tourism product at sky-high price and strengthen normal management. The article analyzed the features,form and difficulty tourism product at sky-high price,and forwarded several key problems to govern. Finally, some advices were discussed.
Tourism product at sky-high price is the stubborn ill of tourism market,which has low quality and high price and has cheat consumers character,not only effect the interests of tourists but also effect the image of tourism destination. Due to higher degree of tourism Marketization,there exist difficult to govern tourism product at sky-high price in the framework of laws and policies. Some destinations have explored measures to govern tourism product at sky-high price and strengthen normal management. The article analyzed the features,form and difficulty tourism product at sky-high price,and forwarded several key problems to govern. Finally, some advices were discussed.
引文
[1]秦青松、吕术青.价格监管:政府“有形之手”需“五指成拳”——旅游市场系列“天价”事件引发的思考[J].价格理论与实践,2016(5).
[2]余颖杰.从南北宰客事件谈我国旅游消费中的安全问题[J].黑龙江生态工程职业学院学报,2017(3).
[3]胡抚生.旅游目的地旺季临时价格干预机制研究[J].价格理论与实践,2018(2).
[2]余颖杰.从南北宰客事件谈我国旅游消费中的安全问题[J].黑龙江生态工程职业学院学报,2017(3).
[3]胡抚生.旅游目的地旺季临时价格干预机制研究[J].价格理论与实践,2018(2).