基于顾客价值的双渠道供应链创新投入研究
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摘要
文章从供应链创新投入的角度,建立了考虑顾客价值的零售商双渠道供应链模型,运用Stackelberg博弈理论进行求解,讨论了四种不同的投资决策对零售商和供应商的价值函数的影响,为零售商和供应商进行创新投入提供决策参考。研究结果表明:当零售商对顾客价值的关注程度比较高时,零售商价值和供应商价值普遍提高;当供应商或者零售商进行创新投入时,市场需求量增加,并且在适当的创新投入下,可使零售商和供应商的价值增加。在关注顾客价值的情况下所进行的研究对于全面提升零售商和供应商价值具有重要的意义。
From the perspective of innovation investment in supply chain, this paper establishes a retailer dual channel supply chain model considering customer value, and uses the Stackelberg game theory to solve the problem. The influence of four different investment decisions on the value function of retailers and suppliers is discussed, and the innovation input for the retailers and suppliers is provided. The results show that when retailers pay more attention to customer value, retailer value and supplier value are generally improved, and when suppliers or retailers make innovative investment, the market demand can be increased and the value of retailers and suppliers can be increased under appropriate innovation investment.
From the perspective of innovation investment in supply chain, this paper establishes a retailer dual channel supply chain model considering customer value, and uses the Stackelberg game theory to solve the problem. The influence of four different investment decisions on the value function of retailers and suppliers is discussed, and the innovation input for the retailers and suppliers is provided. The results show that when retailers pay more attention to customer value, retailer value and supplier value are generally improved, and when suppliers or retailers make innovative investment, the market demand can be increased and the value of retailers and suppliers can be increased under appropriate innovation investment.
引文
[1] Yang D J, Qi E, Li Y J. Quick response and supply chain structure with strategic consumers[J]. Omega, 2015,52:1-14.
[2] Zheng L, Xu C, Ming K. The effect of customer value and power structure on retail supply chain product choice and pricing decisions[J]. Omega, 2018,77:115-126.
[3]郑琼瑶.浅析企业顾客价值创造——在企业中的应用[J].经营管理者,2017(10):67.
[4]王玖河,刘琳.顾客参与价值共创机理研究——基于结构方程模型的量化分析[J].企业经济,2017,36(2):73-81.
[5]武文珍,陈启杰.基于共创价值视角的顾客参与行为对其满意和行为意向的影响[J].管理评论,2017,29(9):167-180.
[6]肖萌,马钦海.顾客资源对价值共创能力的影响机制——资源整合的中介作用[J].技术经济,2017,36(9):76-84.
[7]周华,周水银.基于顾客价值的供应链企业协同创新研究[J].管理学报,2016,13(10):1557-1562.
[8] Wang J, Shin H. The impact of contracts and competition on upstream innovation in a supply chain[J]. Production and Operations Management, 2015,24(1):134-146.
[9] Gupta S, Loulou R. Process innovation, product differentiation, and channel structure:strategic incentives in a duopoly[J].Marketing Science, 1998,17(4):301-316.
[10] Gilbert S M, Cvsa V. Strategic commitment to price to stimulate downstream innovation in a supply chain[J]. European Journal of Operational Research, 2003,150(3):617-639.
[11]张喜征,梁家莉,曹帅,等.知识溢出效应下供应链合作创新博弈模型研究[J].华东经济管理,2017,31(10):173-179.
[12] Chen K Y, Kaya M,?zer O. Dual sales channel management with service competition[J]. Manufacturing&Service Operations Management, 2008,10(4):654-675.
[13] Ding Q, Dong C, Pan Z. A hierarchical pricing decision process on a dual-channel problem with one manufacturer and one retailer[J]. International Journal of Production Economics, 2016,175:197-212.
[14] Cho K R, Gerehak Y. Supply chain coordination with downstream operating costs:Coordination and investment to improve downstream operating efficiency[J]. European Journal of Operational Research, 2015,6:762-772.
[2] Zheng L, Xu C, Ming K. The effect of customer value and power structure on retail supply chain product choice and pricing decisions[J]. Omega, 2018,77:115-126.
[3]郑琼瑶.浅析企业顾客价值创造——在企业中的应用[J].经营管理者,2017(10):67.
[4]王玖河,刘琳.顾客参与价值共创机理研究——基于结构方程模型的量化分析[J].企业经济,2017,36(2):73-81.
[5]武文珍,陈启杰.基于共创价值视角的顾客参与行为对其满意和行为意向的影响[J].管理评论,2017,29(9):167-180.
[6]肖萌,马钦海.顾客资源对价值共创能力的影响机制——资源整合的中介作用[J].技术经济,2017,36(9):76-84.
[7]周华,周水银.基于顾客价值的供应链企业协同创新研究[J].管理学报,2016,13(10):1557-1562.
[8] Wang J, Shin H. The impact of contracts and competition on upstream innovation in a supply chain[J]. Production and Operations Management, 2015,24(1):134-146.
[9] Gupta S, Loulou R. Process innovation, product differentiation, and channel structure:strategic incentives in a duopoly[J].Marketing Science, 1998,17(4):301-316.
[10] Gilbert S M, Cvsa V. Strategic commitment to price to stimulate downstream innovation in a supply chain[J]. European Journal of Operational Research, 2003,150(3):617-639.
[11]张喜征,梁家莉,曹帅,等.知识溢出效应下供应链合作创新博弈模型研究[J].华东经济管理,2017,31(10):173-179.
[12] Chen K Y, Kaya M,?zer O. Dual sales channel management with service competition[J]. Manufacturing&Service Operations Management, 2008,10(4):654-675.
[13] Ding Q, Dong C, Pan Z. A hierarchical pricing decision process on a dual-channel problem with one manufacturer and one retailer[J]. International Journal of Production Economics, 2016,175:197-212.
[14] Cho K R, Gerehak Y. Supply chain coordination with downstream operating costs:Coordination and investment to improve downstream operating efficiency[J]. European Journal of Operational Research, 2015,6:762-772.