PUMA荧光夜跑参与者涉入程度流畅体验与幸福感的关系
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  • 英文篇名:Research on Involvement Degree,Flow Experience and Happiness of PUMA Shining Run Sports Participants
  • 作者:苏荣海 ; 苏选艳 ; 徐茂洲
  • 英文作者:SU Rong-hai;SU Xuan-yan;XU Mao-zhou;College of Physical Education and Sports,Beijing Normal University;Department of Recreation Sports Management,Tajen University;
  • 关键词:荧光夜跑 ; 涉入程度 ; 流畅体验 ; 幸福感 ; 结构方程模型
  • 英文关键词:shining run;;involvement degree;;happiness;;structural equation modeling(SEM)
  • 中文刊名:FUJI
  • 英文刊名:Fujian Sports Science and Technology
  • 机构:北京师范大学体育与运动学院;台湾大仁科技大学休闲运动管理系;
  • 出版日期:2018-06-15
  • 出版单位:福建体育科技
  • 年:2018
  • 期:v.37
  • 语种:中文;
  • 页:FUJI201803008
  • 页数:4
  • CN:03
  • ISSN:35-1093/G8
  • 分类号:26-29
摘要
以台北市PUMA荧光夜跑参与者为研究对象,采用问卷调查法探讨PUMA荧光夜跑参与者涉入程度、流畅体验及幸福感的关系,旨在推广荧光夜跑活动,提高广大民众参与荧光夜跑的积极性。研究发现:1)涉入程度对流畅体验有正向预测力(β=0.91,p<0.05);2)流畅体验对幸福感有正向预测力(β=0.46,p<0.05);3)涉入程度对幸福感的影响不显著(β=0.08,p>0.05)。建议:1)赛事组委会可通过举办推广活动和报名优惠活动,建立微信平台公众号,或举办路跑健康知识讲座,以此提升夜跑参与者的涉入程度。2)夜跑赛事考虑取消前几名的特殊奖励,改成规定时间跑完后人人参与抽奖,或在夜跑赛程中加入巧思或设计趣味闯关活动,进而提升跑友体验流畅的机会。3)赛事组委会应加强结合夜跑赛事与民众生活紧密相关的主题活动,应重视赛事活动生活细节的策划,打造一款能够提升民众生活幸福感的赛事。
        Take PUMA shining run sports participants as the research object. The research discussed the involvement degree,flow experience and happiness of PUMA shining run sports participants by questionnaire survey. It aims to promote shining run sports activities to enhance the enthusiasm of the people involved in the shining run sports. The results showed: 1) The concept of the involvement degree of PUMA shining run sports participants has significant influence on flow experience is tenable( ? = 0. 91,p < 0. 05). 2) The concept of the flow experience of PUMA shining run sports participants has significant influence on happiness is tenable( ? = 0. 46,p < 0. 05). 3) The concept of the ego involvement of PUMA shining run sports participants has significant influence on happiness is not tenable( ? = 0. 08,p > 0. 05). Suggestions: 1) Organizing Committee may hold road race by holding lectures on health promotion activities and sign up promotions,the establishment of micro-channel public platform number,or,in order to enhance the degree of involvement night run participants. 2) Consider abolishing the special night run race reward the top few,into a predetermined time to finish all participate in the lottery,or join in a night run in the race or design ingenuity fun pass through the event,and thus enhance the smooth running friends the chance to experience. 3) Organizing Committee should be strengthened themed events run in conjunction with night events closely related to people's lives,we should pay attention to the details of the planned sports events live,build a sense of happiness can enhance people's lives tournament.
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