森林生态旅游游客满意度评价的IPA分析——以广东大王山国家森林公园为例
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摘要
在问卷调查基础上,运用IPA分析法,对大王山森林生态旅游游客满意度进行实证研究,结果显示:影响大王山游客满意度的要素和指标都具有较高的重要性,其中以森林资源特色、公园环境气氛和旅游交通为最重要。依据指标的重要性与表现性将游客满意度的31个指标分别定位到IPA分析图4个象限:优势维持区域、适当过渡区域、积极提升区域、继续改善区域,并按象限分布提出大王山森林生态旅游发展的策略。
Articles empirically research Dawangshan forest eco- tourism tourist satisfaction using analysis IPA( Importance Performance Analysis) on the basis of survey,the results show: elements and indicators of the impact of tourist satisfaction in Dawangshan have high importance,the most important is forest resource characteristics,park atmosphere and tourist traffic among them. In quadrant grid graph,article positione 31 tourist satisfaction index in 4 quadrants of IPA analysis Figure in accordance with indicators of the importance and performance: advantages maintain area、appropriate transition zone、actively enhance area and continuely improve area,and propose strategies of Dawangshan forest eco-tourism development according to quadrant distribution.
Articles empirically research Dawangshan forest eco- tourism tourist satisfaction using analysis IPA( Importance Performance Analysis) on the basis of survey,the results show: elements and indicators of the impact of tourist satisfaction in Dawangshan have high importance,the most important is forest resource characteristics,park atmosphere and tourist traffic among them. In quadrant grid graph,article positione 31 tourist satisfaction index in 4 quadrants of IPA analysis Figure in accordance with indicators of the importance and performance: advantages maintain area、appropriate transition zone、actively enhance area and continuely improve area,and propose strategies of Dawangshan forest eco-tourism development according to quadrant distribution.
引文
[1]国家林业局.国家级森林公园名录(截至2013-12-31)[EB/OL].[2014-06-18]:http://zgslgy.forestry.gov.cn/.
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[4]李维余.森林生态旅游可持续发展评价指标体系构建[J].财经科学,2008(2):118-124.
[5]李维余,何艺玲,韦新良.森林生态旅游效益评价指标体系研究[J].林业科学研究,2004(3):335-339.
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[7]程道品,刘宏盈.桂林市森林生态旅游开发模式研究[J].林业调查规划,2005(2):37-40.
[8]孙静.黑龙江省森林生态旅游产品营销对策[J].东北林业大学学报,2005(1):75-76.
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[12]DORFMAN P W.Measurement and meaning of reereation satisfaction:case study in camping[J].Environmental and Behavior,1979,11(4):483-510.
[13]BOWEND.Anteeedents of eonsumer satisfaction Addis-satisfaction(CS/D)on long-haul inelusive tours-a reality cheek on theoretical considerations[J].Tourism Management,2001(22):49-61.
[14]MAZURSKY.Depart experience and future tourism decisions[J].An-nails off Tourism Research,1989(16):333-344.
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[16]Truonga T H,Foster D.Using Holsat to evaluate tourist satisfaction at destinations:The case of Australian holidaymakers in Vietnam[J].Tourism Management,2006(27):842-855.
[17]Bosque I R D,Martín H S.Tourist satisfaction acognitive-affective model[J].Annals of Tourism Research,2008,35(2):551-573.
[18]Hasegawa H.Analyzing tourists'satisfaction:A multivariate ordered probit approach[J].Tourism Management,2010(31):86-97.
[19]李蕾蕾.旅游地形象策划理论与实务[M].广州:广东旅游出版社,1999:133-154.
[20]周年兴.旅游心理容量的测定——以武陵源黄石寨景区为例[J].地理与地理信息科学,2003(2):102-104.
[21]连漪,汪侠.旅游地顾客满意测评指标体系的研究及应用[J].旅游学刊,2004,19(5):9-13.
[22]卞显红.旅游目的地形象、质量、满意及其购后行为相关关系研究[J].华东经济管理,2005,19(1):84-88.
[23]王群,丁祖荣,章锦河,等.旅游环境游客满意度的指数测评模型——以黄山风景区为例[J].地理研究,2006(1):171-181.
[24]Evans M R,Chon K S.Formulating and evaluating tourism policy using importance analysis[J].Hospitality education and Research Journal,1989(13):203-213.
[25]黄秀娟.IPA分析与福建省入境旅游市场开发[J].福建师范大学学报:哲学社会科学版,2006(5):18-22.
[26]宋子斌,安应民,郑佩.旅游目的地形象之IPA分析——以西安居民对海南旅游目的地形象感知为例[J].旅游学刊,2006,21(10):26-32.
[27]张文彤.Spssll统计分析教程高级篇[M].北京:北京希望电子出版社,2002:88-103.
[28]戴斌,李仲广,唐晓云,等.游客满意度测评体系的构建及实证研究[J].旅游学刊,2012(7):74-80.
[2]付存军,耿玉德.伊春森林生态旅游开发管理问题研究[J].林业经济,2012(4):69-72.
[3]邓光玉.基于参与主体的我国森林生态旅游管理研究[D].哈尔滨:东北林业大学,2007.
[4]李维余.森林生态旅游可持续发展评价指标体系构建[J].财经科学,2008(2):118-124.
[5]李维余,何艺玲,韦新良.森林生态旅游效益评价指标体系研究[J].林业科学研究,2004(3):335-339.
[6]邓金阳,陈德东.中国森林生态旅游资源的开发与保护[J].资源开发与市场,1995(5):216-219.
[7]程道品,刘宏盈.桂林市森林生态旅游开发模式研究[J].林业调查规划,2005(2):37-40.
[8]孙静.黑龙江省森林生态旅游产品营销对策[J].东北林业大学学报,2005(1):75-76.
[9]刘会福.森林生态旅游产品营销的问题与对策探析[J].商业时代,2013(12):123-124.
[10]Pizam A,Neumann Y.A Reichel.Dimensions of touristsatisfaction with a destination[J].Annals of Tourism Research,1978,5(3):314-322.
[11]SWAN J,COMBS L.Produet performance and consumer satisfaetion[J].Joural of Marting Researce,1976(40):25-33.
[12]DORFMAN P W.Measurement and meaning of reereation satisfaction:case study in camping[J].Environmental and Behavior,1979,11(4):483-510.
[13]BOWEND.Anteeedents of eonsumer satisfaction Addis-satisfaction(CS/D)on long-haul inelusive tours-a reality cheek on theoretical considerations[J].Tourism Management,2001(22):49-61.
[14]MAZURSKY.Depart experience and future tourism decisions[J].An-nails off Tourism Research,1989(16):333-344.
[15]HUGHES K.Tourit satisfaction's guided“cultoral”tour in North Queensland[J].Australian Psychologist,1991,26(3):166-171.
[16]Truonga T H,Foster D.Using Holsat to evaluate tourist satisfaction at destinations:The case of Australian holidaymakers in Vietnam[J].Tourism Management,2006(27):842-855.
[17]Bosque I R D,Martín H S.Tourist satisfaction acognitive-affective model[J].Annals of Tourism Research,2008,35(2):551-573.
[18]Hasegawa H.Analyzing tourists'satisfaction:A multivariate ordered probit approach[J].Tourism Management,2010(31):86-97.
[19]李蕾蕾.旅游地形象策划理论与实务[M].广州:广东旅游出版社,1999:133-154.
[20]周年兴.旅游心理容量的测定——以武陵源黄石寨景区为例[J].地理与地理信息科学,2003(2):102-104.
[21]连漪,汪侠.旅游地顾客满意测评指标体系的研究及应用[J].旅游学刊,2004,19(5):9-13.
[22]卞显红.旅游目的地形象、质量、满意及其购后行为相关关系研究[J].华东经济管理,2005,19(1):84-88.
[23]王群,丁祖荣,章锦河,等.旅游环境游客满意度的指数测评模型——以黄山风景区为例[J].地理研究,2006(1):171-181.
[24]Evans M R,Chon K S.Formulating and evaluating tourism policy using importance analysis[J].Hospitality education and Research Journal,1989(13):203-213.
[25]黄秀娟.IPA分析与福建省入境旅游市场开发[J].福建师范大学学报:哲学社会科学版,2006(5):18-22.
[26]宋子斌,安应民,郑佩.旅游目的地形象之IPA分析——以西安居民对海南旅游目的地形象感知为例[J].旅游学刊,2006,21(10):26-32.
[27]张文彤.Spssll统计分析教程高级篇[M].北京:北京希望电子出版社,2002:88-103.
[28]戴斌,李仲广,唐晓云,等.游客满意度测评体系的构建及实证研究[J].旅游学刊,2012(7):74-80.