基于网络文本分析的兰州市旅游形象感知研究
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摘要
旅游形象对游客的出行有着吸引效应,良好的旅游形象有助于旅游目的地旅游产业的发展,旅游形象感知研究对清楚定位旅游目的地的主要吸引物、正确认识旅游目的地的旅游形象有着重要的作用.文章以兰州市为例,通过整理携程旅行网的游记文本,利用ROST Content Mining软件对文本进行词频提取,得到兰州市旅游形象感知高频特征词并进行进一步分析.结果显示,兰州市旅游形象感知整体处于正面感知状态,旅游吸引物主要集中于黄河两岸,并依据黄河为中心向两端分散.通过研究分析可以清楚定位兰州市主要旅游吸引物,全面认识兰州市现有旅游资源的优点与不足,为更好地提升兰州市整体旅游形象的提供理论依据.
The tourism image has attracted effect on tourist's travelling,and a good tourism image is helpful to the development of tourism industry in tourism destination,study of tourism image perception plays an important role in clearly locating the main attractions of tourist destination,and correctly understanding the tourism image of tourist destination.This research takes Lanzhou as an example,with the travel notes from Ctrip.com,using the ROST Content Mining software for word frequency extraction,get the tourism image perception high frequency feature word of Lanzhou and its further analysis.The results show that the overall perception of tourism image in Lanzhou is in a positive state,and the attractions of tourism mainly focus on both sides of the Yellow River,and are scattered to both ends according to the Yellow River as the center.Through the research and analysis can clear positioning about the main tourist attractions in Lanzhou,to have a comprehensive understanding of the advantages and disadvantages of existing tourism resources in Lanzhou,to provide references for further improvements of tourism routes and infrastructure constructions and the theoretical basis to enhance the overall image of Lanzhou.
The tourism image has attracted effect on tourist's travelling,and a good tourism image is helpful to the development of tourism industry in tourism destination,study of tourism image perception plays an important role in clearly locating the main attractions of tourist destination,and correctly understanding the tourism image of tourist destination.This research takes Lanzhou as an example,with the travel notes from Ctrip.com,using the ROST Content Mining software for word frequency extraction,get the tourism image perception high frequency feature word of Lanzhou and its further analysis.The results show that the overall perception of tourism image in Lanzhou is in a positive state,and the attractions of tourism mainly focus on both sides of the Yellow River,and are scattered to both ends according to the Yellow River as the center.Through the research and analysis can clear positioning about the main tourist attractions in Lanzhou,to have a comprehensive understanding of the advantages and disadvantages of existing tourism resources in Lanzhou,to provide references for further improvements of tourism routes and infrastructure constructions and the theoretical basis to enhance the overall image of Lanzhou.
引文
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[20]孙清兰.高频词与低频词的界分及词频估算法[J].中国图书馆学报,1992,(02):78-81+95-96.
[2]Charlotte M.Echtner,J.R.Brent Ritchie.The measurement of destination image:An empirical assessment[J].Journal of Travel Research,1993,31(4):3-13.
[3]Martina G.Gallarza,Irene Gil Saura,Haydee Calderon Garc1a.Destination image:Towards a conceptual framework[J].Annals of Tourism Research,2002,29(1):56-78.
[4]Asuncion B,Josefa D.Martin.Factors influencing destination image[J].Annals of Tourism Research,2004,31(3):657-681.
[5]Soojin L,David S,Hyounggon K.Celebrity fan involvement and destination perceptions[J].Annals of Tourism Research,2008,35(3):809-832.
[6]陈传康,王新军.神仙世界与泰山文化旅游城的形象策划(CI)[J].旅游学刊,1996,11(1):48-52.
[7]李蕾蕾.旅游地形象策划:理论与实务[M].广东旅游出版社,1999.
[8]张建忠.旅游区形象建设的初步研究[J].泰安师专学报,1997(02):134-137.
[9]姚长宏,刘爱利.旅游形象感知体系及其结构辨析[J].现代商业,2012(34):73-75.
[10]姚长宏,陈田,刘家明.旅游地形象感知偏差测评模型研究[J].旅游学刊,2009,24(1):29-32.
[11]李玺,叶升,王东.旅游目的地感知形象非结构化测量应用研究-以访澳商务游客形象感知特征为例[J].旅游学刊,2011,26(12):57-63.
[12]张宪玉,刘家明,吴月湖,等.包头市旅游形象定位研究[J].干旱区资源与环境,2008,22(3):128-133.
[13]史坤博,王文瑞,邵蕊等.基于游客视角下兰州城市旅游形象感知评价[J].国土与自然资源研究,2013(06):65-67.
[14]程胜龙,王乃昂,周武生.基于文化挖掘的城市旅游形象的定位-以兰州市为例[J].干旱区研究,2007,24(3):406-413.
[15]马文峰.试析内容分析法在社科情报学中的应用[J].情报科学,2000,18(4):346-349.
[16]肖亮,赵黎明.互联网传播的台湾旅游目的地形象-基于两岸相关网站的内容分析[J].旅游学刊,2009,24(3):75-81.
[17]马秋芳.旅游地媒体符号的内容分析-以陕西省为例[J].旅游科学,2011,25(3):35-44.
[18]赵振斌,党娇.基于网络文本内容分析的太白山背包旅游行为研究[J].人文地理,2011(1):134-139.
[19]付业勤,王新建,郑向敏.基于网络文本分析的旅游形象研究-以鼓浪屿为例[J].旅游论坛,2012,5(4):59-66.
[20]孙清兰.高频词与低频词的界分及词频估算法[J].中国图书馆学报,1992,(02):78-81+95-96.