传统水墨元素在茶叶包装设计中的融合
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摘要
本文探究传统水墨元素在现代茶叶包装设计的结合与应用。通过对传统水墨元素的表象及内涵进行挖掘,并结合茶叶包装设计的含蓄美特征,就茶文化与水墨元素的具体应用来传达两者融合的可能性,特别是结合具体的作品实例来进行全面、详细的审视与分析。最后从水墨的造型、构图、色彩、意境等视角来表现茶叶包装设计中的水墨文化。现代茶叶包装设计从不同审美文化的时代发展特征中,借鉴水墨文化的含蓄美来营造独特的气韵与意境,尤其是水墨文化在设计中的浓淡、深浅变化,更能够凸显现代茶叶包装的雅致与和合精神。
This paper explores the combination and application of traditional ink elements in modern tea packaging design. By excavating the appearance and connotation of the traditional ink and wash elements and combining the implicit beauty characteristics of tea packaging design,the possibility that the tea culture and the ink elements should be used to convey the fusion of the two. In particular,a comprehensive and detailed review and analysis should be carried out,combined with specific examples of the works. Finally,the ink culture in the design of tea packaging is represented from the perspectives of the modeling,composition,color,artistic conception and so on. From the characteristics of different aesthetic culture,modern tea packaging design uses the implicit beauty of ink culture for reference to create a unique charm and artistic conception. In particular,the variation of ink culture in design can highlight the elegance and harmony of modern tea packaging.
This paper explores the combination and application of traditional ink elements in modern tea packaging design. By excavating the appearance and connotation of the traditional ink and wash elements and combining the implicit beauty characteristics of tea packaging design,the possibility that the tea culture and the ink elements should be used to convey the fusion of the two. In particular,a comprehensive and detailed review and analysis should be carried out,combined with specific examples of the works. Finally,the ink culture in the design of tea packaging is represented from the perspectives of the modeling,composition,color,artistic conception and so on. From the characteristics of different aesthetic culture,modern tea packaging design uses the implicit beauty of ink culture for reference to create a unique charm and artistic conception. In particular,the variation of ink culture in design can highlight the elegance and harmony of modern tea packaging.
引文
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[2]边坤,谢志东.“茶韵”茶叶包装设计[J].包装工程,2014(4).
[3]杨茂林.动物结构特征对包装形态设计的启示[J].装饰,2010(4).
[4]张雯,付琳.多媒体作品中交互行为的设计研究[J].装饰,2010(4).
[5]倪洋.从茶包装变迁看当代包装设计语言[J].艺术评论,2013(5).
[6]席志新.中国茶包装设计中的文化理念[J].文艺争鸣,2010(16).
[7]杨群.中国传统吉祥图案在现代茶叶包装设计中的应用[J].茶业通报,2009(1).
[8]俞大丽.低碳经济背景下绿色包装发展之路探析[J].江西社会科学,2011(12).
[9]李凌.论儒、道思想在现代包装设计中的体现[J].包装工程,2011(8).
[10]吴敏琳,刘志农.从古籍文献再谈适度包装[J].文艺争鸣,2010(18).
[11]刘凯.浅谈多元化家居装饰风格与人性化设计的统一[J].美术观察,2010(3).