摘要
选择合适的物流配送模式,突破"最后一公里"配送难题,成为生鲜农产品在O2O模式发展中的关键。文中从生鲜农产品自然属性特征和配送环境角度分析了生鲜农产品O2O配送特点,以"最后一公里"配送终端为出发点,整理了目前生鲜农产品在O2O模式下常见的四种配送模式,并从配送成本、服务水平和绿色环保三个方面建立四种配送模式选择评价指标体系,采用层次分析法对每种配送模式进行量化分析,计算每种配送模式的权重,以此作为"最后一公里"配送模式选择的依据。
Choosing the right logistics distribution mode and breaking through the distribution problem of "the last kilometer"has become the key to the development of fresh agricultural products in the O2 O( organization to organization)distribution mode. This paper analyzes the characteristics of O2 O distribution mode for fresh agricultural products from the perspectives of its natural attribute and the distribution environment. Based on"the last kilometer"terminal distribution,the four common distribution modes of fresh agricultural products in the O2 O distribution mode are sorted out. Four evaluation index systems for distribution mode selection are established from three aspects of distribution cost,service level and green environmental protection. Each distribution mode is quantitatively analyzed by using the analytic hierarchy process,and the weight of each distribution mode is calculated too,on which the selection of"the last kilometer"distribution mode bases.
引文
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