O2O模式下生鲜农产品最后一公里配送模式综合评价研究
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摘要
选择合适的物流配送模式,突破"最后一公里"配送难题,成为生鲜农产品在O2O模式发展中的关键。文中从生鲜农产品自然属性特征和配送环境角度分析了生鲜农产品O2O配送特点,以"最后一公里"配送终端为出发点,整理了目前生鲜农产品在O2O模式下常见的四种配送模式,并从配送成本、服务水平和绿色环保三个方面建立四种配送模式选择评价指标体系,采用层次分析法对每种配送模式进行量化分析,计算每种配送模式的权重,以此作为"最后一公里"配送模式选择的依据。
Choosing the right logistics distribution mode and breaking through the distribution problem of "the last kilometer"has become the key to the development of fresh agricultural products in the O2 O( organization to organization)distribution mode. This paper analyzes the characteristics of O2 O distribution mode for fresh agricultural products from the perspectives of its natural attribute and the distribution environment. Based on"the last kilometer"terminal distribution,the four common distribution modes of fresh agricultural products in the O2 O distribution mode are sorted out. Four evaluation index systems for distribution mode selection are established from three aspects of distribution cost,service level and green environmental protection. Each distribution mode is quantitatively analyzed by using the analytic hierarchy process,and the weight of each distribution mode is calculated too,on which the selection of"the last kilometer"distribution mode bases.
Choosing the right logistics distribution mode and breaking through the distribution problem of "the last kilometer"has become the key to the development of fresh agricultural products in the O2 O( organization to organization)distribution mode. This paper analyzes the characteristics of O2 O distribution mode for fresh agricultural products from the perspectives of its natural attribute and the distribution environment. Based on"the last kilometer"terminal distribution,the four common distribution modes of fresh agricultural products in the O2 O distribution mode are sorted out. Four evaluation index systems for distribution mode selection are established from three aspects of distribution cost,service level and green environmental protection. Each distribution mode is quantitatively analyzed by using the analytic hierarchy process,and the weight of each distribution mode is calculated too,on which the selection of"the last kilometer"distribution mode bases.
引文
[1]刘璐璐. O2O模式下生鲜农产品配送的研究[J].现代商业,2017(12):10-11.
[2]袁娜朵,胡爱军.基于物联网技术智慧社区快递最后一公里的运营模式思考[J].智能建筑与城市信息,2014(7):99-102.
[3]路欢欢,晏绍庆.基于共同配送的电子商务“最后一公里”配送问题探析[J].物流科技,2013,36(10):1. 16-118.
[4]王艳玮,王拖拖,常莹莹.生鲜农产品网上超市物流配送模式选择研究[J].经济与管理,2013,27(4):69-74.
[5]金辉,王淑云,马雪丽. O2O模式下生鲜农产品的物流配送模式研究[J].天津大学学报(社会科学版),2017,19(1):23-28.
[6]张晓雯,盛宇华.共享经济背景下生鲜电商“最后一公里”众包配送问题研究[J].价格月刊,2017(10):66-69.
[7]蔡红玲.基于O2O“双线”整合的家电连锁企业物流配送模式选择研究——以苏宁为例[D].南昌:南昌大学,2015.
[8]于方方.基于网络购物的“最后一公里”配送模式研究[D].西安:西安建筑科技大学,2015.
[2]袁娜朵,胡爱军.基于物联网技术智慧社区快递最后一公里的运营模式思考[J].智能建筑与城市信息,2014(7):99-102.
[3]路欢欢,晏绍庆.基于共同配送的电子商务“最后一公里”配送问题探析[J].物流科技,2013,36(10):1. 16-118.
[4]王艳玮,王拖拖,常莹莹.生鲜农产品网上超市物流配送模式选择研究[J].经济与管理,2013,27(4):69-74.
[5]金辉,王淑云,马雪丽. O2O模式下生鲜农产品的物流配送模式研究[J].天津大学学报(社会科学版),2017,19(1):23-28.
[6]张晓雯,盛宇华.共享经济背景下生鲜电商“最后一公里”众包配送问题研究[J].价格月刊,2017(10):66-69.
[7]蔡红玲.基于O2O“双线”整合的家电连锁企业物流配送模式选择研究——以苏宁为例[D].南昌:南昌大学,2015.
[8]于方方.基于网络购物的“最后一公里”配送模式研究[D].西安:西安建筑科技大学,2015.