高质量发展目标下企业品牌竞争力提升策略探析
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摘要
企业品牌竞争力是企业在市场竞争中保持生命力的重要支撑,是企业实力的表现,它对企业的发展有着十分重要的价值和意义,是企业发展战略的重要组成部分。在企业的实际运营中,不注重品牌的宣传、不注重品牌的维护、不注重品牌的创新成为影响企业品牌竞争力的重要因素。针对影响企业品牌竞争力的因素,在高质量发展目标下,企业要结合自身特点,从强化产品质量、自主创新发展、扩大开放格局中采取相应的策略,全面提升企业品牌竞争力,进而促进企业的长足发展。
Brand competitiveness is an important support for enterprises to maintain vitality in market competition, and it shows enterprises' strength. It has very important value and meaning for the development of enterprises, and becomes an integral part of enterprise development strategy. In the actual running of enterprises, paying no attention to brand promotion, brand maintenance and brand innovation become the important factors which have impact on the brand competitiveness of enterprises. In view of the factors that affect the competitiveness of enterprises' brands, and under the high-quality development goals, enterprises should adopt corresponding strategies to enhance the competitiveness of their brands in an all-round way, taking into account their own characteristics and strengthening product quality,independent innovation and development, and expanding openness. In turn, it promotes the development of enterprises rapidly.
Brand competitiveness is an important support for enterprises to maintain vitality in market competition, and it shows enterprises' strength. It has very important value and meaning for the development of enterprises, and becomes an integral part of enterprise development strategy. In the actual running of enterprises, paying no attention to brand promotion, brand maintenance and brand innovation become the important factors which have impact on the brand competitiveness of enterprises. In view of the factors that affect the competitiveness of enterprises' brands, and under the high-quality development goals, enterprises should adopt corresponding strategies to enhance the competitiveness of their brands in an all-round way, taking into account their own characteristics and strengthening product quality,independent innovation and development, and expanding openness. In turn, it promotes the development of enterprises rapidly.
引文
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[15]黄梓佳.浅析吉利并购沃尔沃[J].成功营销,2018(10):76-77.
[16]邵安菊.柳工:稳扎稳打的国际化深耕[J].企业管理,2019(2):76-79.
[2]理迁.基于品牌价值的企业竞争力分析[J].现代营销(经营版),2019(1):105-106.
[3]胡晓明,秦轶.技术创新与品牌价值实证分析[J].广西财经学院学报,2017(6):54-62.
[4]梁守杰.试析企业品牌竞争力的提升策略[J].新科技创新导报,2016(30):162-163.
[5]徐珂,程燕.制造业弱势品牌竞争力提升策略[J].现代企业,2017(12):17-18.
[6]丁宇,何萌,唐守冬.以乡村振兴战略为契机提升黑龙江绿色农产品品牌竞争力[J].中国经贸导刊,2018(12):41-42.
[7]杨涛.芜湖铁画品牌竞争力的提升途径分析[J].书画世界,2018(12):91-92.
[8]戚海峰,王聪聪.娇悦奶粉品牌竞争力分析与提升策略研究[J].现代商业,2018(7):102-103.
[9]刘萌萌.O2O模式下服装品牌竞争力因素分析——基于顾客价值角度[J].现代商业,2019(2):33-34.
[10]徐向龙,陈周庆.大数据时代特色农产品品牌竞争力评价[J].华北水利水电大学学报(社会科学版),2018(1):36-39.
[11]张首映.增强品牌竞争力生命力[N].人民日报,2019-01-07(010).
[12]舒艳丽.品牌竞争力来源探究[J].中国标准化,2017(11):87-88.
[13]李春艳,徐喆,刘晓静.东北地区大中型企业创新能力及其影响因素分析[J].经济管理,2014(9):36-45.
[14]李宁一.“小黄车”之殇值得反思[N].中国质量报,2019-01-17(005).
[15]黄梓佳.浅析吉利并购沃尔沃[J].成功营销,2018(10):76-77.
[16]邵安菊.柳工:稳扎稳打的国际化深耕[J].企业管理,2019(2):76-79.