心智模型在产品创新设计中的应用策略研究
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摘要
目的探讨心智模型在产品创新设计中一种新的应用策略。方法以心智模型理论中Indi Young提出的"亲和图"方法为基础,结合现有产品设计案例,对用户任务—行为流程进行深入的分析对比。结果总结出心智模型在产品创新设计中的4种应用策略,即填补、合并、拆分和变异,并阐述了4种应用策略分别适用于何种类型的产品设计。结论通过对这4种策略的充分运用,可以帮助设计师更有目的地进行用户研究,给设计师以及企业进行产品创新带来新的思路。
The work aims to explore the new application strategy of mental model in product innovation design. Based on the "affinity diagram" method proposed by Indi Young, it analyzed the user tasks and behavior process in-depth, combined with the product design cases. It summarized four application strategies of the mental model in product innovation design: filling, merging, splitting and mutating, and described the four application strategies which were applied to what type of product design respectively. Through the full use of these four strategies, it can help designers do user research more purposeful, and bring new ideas for product innovation to designers and enterprises.
The work aims to explore the new application strategy of mental model in product innovation design. Based on the "affinity diagram" method proposed by Indi Young, it analyzed the user tasks and behavior process in-depth, combined with the product design cases. It summarized four application strategies of the mental model in product innovation design: filling, merging, splitting and mutating, and described the four application strategies which were applied to what type of product design respectively. Through the full use of these four strategies, it can help designers do user research more purposeful, and bring new ideas for product innovation to designers and enterprises.
引文
[1]程定稆.产品设计中基于心智模型的符号指向研究[D].无锡:江南大学,2009.CHENG Ding-lv.Researches on Significations Based on Mental Models in Product Design[D].Wuxi:Jiangnan University,2009.
[2]THAGARD P.MIND:Introduction to Cognitive Science[M].Cambridge:Massachusetts Institute of Technology,2005.
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[5]NORMAN D A.The Design of Everyday Things[M].New York:Basic Books,1984.
[6]曹阳,刘娟.浅析设计师与用户间心智模型匹配[J].装饰,2011(6):98-99.CAO Yang,LIU Juan.A Brief Analysis on the Mental Model Matching between Designers and Users[J].Zhuangshi,2011(6):98-99.
[7]杨颖,雷田,张艳河.基于用户心智模型的手持移动设备界面设计[J].浙江大学学报(工学版),2008,42(5):800-804.YANG Ying,LEI Tian,ZHANG Yan-he.Interface Design of Hand-holding Mobile Devices Based on Users'Mental Models[J].Journal of Zhejiang University(Engineering Science),2008,42(5):800-804.
[8]黄群,朱超.基于用户心智模型的产品设计[J].包装工程,2009,30(12):133-135.HUANG Qun,ZHU Chao.Product Design Based on Users'Mental Model[J].Packaging Engineering,2009,30(12):133-135.
[9]赵辰羽.心智模型在以用户为中心设计中的应用研究[D].北京:清华大学,2013.ZHAO Chen-yu.User Mental Model and Its Application in User-Centered Design[D].Beijing:Tsinghua University,2013.
[10]YOUNG I.Mental Models,Aligning Design Strategy with Human Behavior[M].New York:Rosenfeld Media,2008.
[2]THAGARD P.MIND:Introduction to Cognitive Science[M].Cambridge:Massachusetts Institute of Technology,2005.
[3]CRAIK K.The Nature of Explanation[M].Cambridge:Cambridge University Press,1943.
[4]龚蓉蓉.用户体验中基于心智模型的手持移动设备界面设计研究[D].杭州:浙江大学,2010.GONG Rong-rong.Research for Interface Design of Handheld Mobile Devices Based on Mental Model in User Experience Design[D].Hangzhou:Zhejiang University,2010.
[5]NORMAN D A.The Design of Everyday Things[M].New York:Basic Books,1984.
[6]曹阳,刘娟.浅析设计师与用户间心智模型匹配[J].装饰,2011(6):98-99.CAO Yang,LIU Juan.A Brief Analysis on the Mental Model Matching between Designers and Users[J].Zhuangshi,2011(6):98-99.
[7]杨颖,雷田,张艳河.基于用户心智模型的手持移动设备界面设计[J].浙江大学学报(工学版),2008,42(5):800-804.YANG Ying,LEI Tian,ZHANG Yan-he.Interface Design of Hand-holding Mobile Devices Based on Users'Mental Models[J].Journal of Zhejiang University(Engineering Science),2008,42(5):800-804.
[8]黄群,朱超.基于用户心智模型的产品设计[J].包装工程,2009,30(12):133-135.HUANG Qun,ZHU Chao.Product Design Based on Users'Mental Model[J].Packaging Engineering,2009,30(12):133-135.
[9]赵辰羽.心智模型在以用户为中心设计中的应用研究[D].北京:清华大学,2013.ZHAO Chen-yu.User Mental Model and Its Application in User-Centered Design[D].Beijing:Tsinghua University,2013.
[10]YOUNG I.Mental Models,Aligning Design Strategy with Human Behavior[M].New York:Rosenfeld Media,2008.