传统出版社在数字化阅读发展中的主导作用
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摘要
由于高新技术的出现以及移动设备的普及,数字化阅读占领了越来越多的读者群体,面对巨大的数字化阅读市场,如何在已经由平台掌握了流量的现状中进行布局和转型成为每个传统出版社必须面临的问题。传统出版社在数字出版产业发展的关键时期积极转型,主导数字出版产业的发展,对于出版社以及整个数字化阅读产业而言是双赢的。本文通过分析当前数字化阅读产业存在的问题,提出了传统出版社的转型方式,以期提升传统出版社的核心竞争力,为传统出版社引领数字化阅读长久、健康的发展提供参考。
Since the advent of new technologies and the popularization of mobile devices, digital reading occupied more and more readership, facing the huge digital reading market, how to layout and transformation in the situation that platform has already conquer the flow, is the question that every traditional publishing firm has to think. Traditional publishing firm transform actively during the critical period of digital publishing industry development, and leading the development of the digital publishing industry is a win-win to both publishing firm and the digital reading industry. This paper analyzes the problems existing in the current digital reading industry, proposed the transformation mode of traditional publishing firm, with a view to enhancing the core competitiveness of traditional publishing firm, provide reference for traditional publishing firm to lead the long-term and healthy development of digital reading.
Since the advent of new technologies and the popularization of mobile devices, digital reading occupied more and more readership, facing the huge digital reading market, how to layout and transformation in the situation that platform has already conquer the flow, is the question that every traditional publishing firm has to think. Traditional publishing firm transform actively during the critical period of digital publishing industry development, and leading the development of the digital publishing industry is a win-win to both publishing firm and the digital reading industry. This paper analyzes the problems existing in the current digital reading industry, proposed the transformation mode of traditional publishing firm, with a view to enhancing the core competitiveness of traditional publishing firm, provide reference for traditional publishing firm to lead the long-term and healthy development of digital reading.
引文
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[3] 陈凤兰.联营、并购与渠道——欧美国家学术类出版物的出版现状[J].出版广角,2005(11):70-72.
[4] 陆昱.“互联网+出版”:挑战、对策与前景[J].陕西行政学院学报,2015,29(4):42-45.
[5] 马椿.中小出版社经营战略管理研究[J].管理观察,2013(19):15-16.
[6] 邓宁丰.中小专业出版社经营管理问题初探[A].中国编辑研究(2013)[C].2015:11.
[7] 任健,郭杨潇.互联网出版的三种新业态[J].重庆社会科学,2015(10):85-93.
[8] 欧阳峰,赵红丹.互联网出版商业模式的版权管理问题及其解决方案[J].太平洋学报,2007(10):80-85.