摘要
随着"大众创业、万众创新"向纵深推进,国家出台了一系列支持大学生创业的政策,各高校越来越重视创业教育工作,有创业意识的大学生也越来越多,但是,从实际情况来看,创业成功率并不高。缺乏市场意识、商业意识和营销意识是大学生创业失败的主要原因之一,所以在大学生创业教育过程中强化"三个意识"的培养,可以帮助他们在创业实践中少走弯路、降低风险,提高创业成功率。
With the development of "mass entrepreneurship and innovation", China has issued a series of policies to support college students' entrepreneurship. Colleges and universities are paying an increasing attention to entrepreneurship education. More college students have entrepreneurial awareness. However, from the actual situation, the success rate of entrepreneurship is not high. Lack of market awareness, business awareness and marketing awareness are the main reasons for the failure of college students' entrepreneurship. Therefore, strengthening the cultivation of "three awareness" in the process of college students' entrepreneurship education can help them avoid detours, reduce risks and improve the success rate of entrepreneurship.
引文
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