论马拉松运动的符号价值生产及其生态链建构
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摘要
通过文献研究法、社会学研究法、政治经济学研究法考察马拉松运动,就会发现该运动的荣誉是马拉松运动痛感文化和禁欲主义的成果,它因为很强的仪式感,成为自我超越并有益于社会发展的标志;在当下中国马拉松运动中,这些供人膜拜的经典符号价值,赋予了身份识别、社会转型认同的新含义;随着体育产业化改革,马拉松运动在经济资本、文化资本和权力资本的综合作用下再符号化,体现出马拉松符号的商业化、娱乐化、空间固化的特征;当下形成的马拉松产业链,体现出二元对立属性,重视马拉松的经典符号价值,构建全新的运动生态链,培育正确的"马拉松精神",对于该运动的健康发展意义重大。
Through literature research, sociological research and political economic research, it is found that the honor of the marathon is the result of pain culture and asceticism. Because of its strong sense of ceremony,it is becoming a symbol of self-transcendence and it is beneficial to social development; in the current Chinese marathon sports, these classic symbols for worship have given a new meaning to identity identification and social transformation identity; with the reform of sports industrialization, Marathons are symbolized under the combined action of economic capital, cultural capital and power capital, reflecting the characteristics of commercialization, entertainment and space solidification of marathon symbols. It is of great significance for the healthy development of this sport to embody the dual opposites, it attaches importance to the classic symbolic value of marathon, constructs a brand new ecological chain of sports, and cultivates the correct "Marathon Spirit".
Through literature research, sociological research and political economic research, it is found that the honor of the marathon is the result of pain culture and asceticism. Because of its strong sense of ceremony,it is becoming a symbol of self-transcendence and it is beneficial to social development; in the current Chinese marathon sports, these classic symbols for worship have given a new meaning to identity identification and social transformation identity; with the reform of sports industrialization, Marathons are symbolized under the combined action of economic capital, cultural capital and power capital, reflecting the characteristics of commercialization, entertainment and space solidification of marathon symbols. It is of great significance for the healthy development of this sport to embody the dual opposites, it attaches importance to the classic symbolic value of marathon, constructs a brand new ecological chain of sports, and cultivates the correct "Marathon Spirit".
引文
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[2] [美]巴特亚索(BartYasso),安比伯富特(AmbyBurfoot),詹妮弗范艾伦(JenniferVanAllen),帕梅拉尼塞维奇比德(PamelaNisevichBede)著.张宝译.马拉松训练宝典[M].杭州:浙江人民出版社,2014:4.
[3] [法]顾拜旦著.詹汝琮等译.奥林匹克理想[M].北京:奥林匹克出版社,1993:127.
[4] Running to the Moon: The Articulation and Construction of Self in Marathon Runners[J].Anthropology of Consciousness,2010,12 (2):21-24.
[5] 朱景瑞.分食百亿大饼马拉松经济掀大陆城市淘金潮[J].台商,2015(2).
[6] 单凤霞,郭修金,陈德旭.“五大发展理念”语境下城市休闲体育发展:机遇、困境与路径[J]. 上海体育学院学报,2017(6):62.
[7] 陈杰,王潇立.马拉松经济恐降温[N].北京商报,2016-07-19.
[8] 张锐,张冰,王东敏.健康·产业·对话——北京大学第8届中国体育产业高峰论坛综述[J].西安体育学院学报,2017,(4):385.
[9] 何芳,朱晨辉.马拉松精神是企业家精神的体现[N].中国企业报,2018-04-17(5).