文化自信视域下中国玉石文化的对外传播

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英文篇名：External Communication of Chinese Jade Culture from The Perspective of Cultural Confidence 作者：张梅珍 英文作者：ZHANG Meizhen;School of Arts and Communication, China University of Geosciences; 关键词：文化自信 ; 玉石文化 ; 对外传播 ; “一带一路” 英文关键词：cultural confidence;;jade culture;;external communication;;" The Belt and Road" 中文刊名：BSHB 英文刊名：Journal of Gems & Gemmology 机构：中国地质大学艺术与传媒学院; 出版日期：2019-05-15 出版单位：宝石和宝石学杂志 年：2019 期：v.21;No.93 语种：中文; 页：BSHB201903010 页数：5 CN：03 ISSN：42-1438/TS 分类号：68-72

摘要

"玉"是具有丰富文化内涵的符号,以玉石产品承载玉石文化,以玉雕工艺展示玉石文化,以玉说史传播中华文化。玉石文化的对外传播以中国优秀传统文化为主要内容,以传递中华民族的文化理念为核心目标,通过全媒体传播、组织传播、境外媒体和公共关系传播平台实现其传播路径,通过协同珠宝文化产业、寻求人类文化尊重与认同提升其传播功效。
        "Jade" is a symbol with abundant cultural connotations. Bearing the weight of jade culture with jade products, demonstrating jade culture with jade carving craft, spreading Chinese culture through the history of jade, the external dissemination of jade culture takes Chinese splendid traditional culture as its main content, takes the transmission of the Chinese nation's cultural ideas as its core objective, realizes its dissemination path through full media dissemination, organizational dissemination, overseas media and public relations dissemination platform, and seeks to promote human cultural identity and its communication effect through collaboration with the jewelry culture industry.

引文

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