罗杰斯与发展传播学的范式转换
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摘要
美国学者埃尔弗雷特·M.罗杰斯是发展传播学的奠基人之一。对英文文献的解读表明,罗杰斯对发展传播学研究的贡献集中体现在三个层面,即先是发展传播学现代化范式的创造者之一,继而成为最早反思经典范式不足的学者之一,并努力开辟新的研究领域与方向。罗杰斯不仅身体力行于发展传播学从现代化范式到多元范式的转换,而且参与打造了该研究领域的学术共同体。他对发展传播学实证研究与学科建设的贡献,集中表明其始终关注学术前沿、知行合一的学术品格。
El Fret M.Rogers was one of the founders of development communication.The interpretation of the English literature shows that Rogers' contribution to the development communication research is epitomized at three levels:firstly,he was one of the creators of the modernization paradigm of development communication;secondly,he was one of the first scholars to reflect on the shortage of a classic paradigm;thirdly,he made efforts to open up new fields and directions of research.Rogers not only practiced the transformation of development communication from the modern paradigm to the multivariate paradigm,but also participated in the creation of the academic community.His contribution to the development communication empirical study and discipline construction focused on the academic character that he has always paid attention to the academic frontier and knowledge and action are one.
El Fret M.Rogers was one of the founders of development communication.The interpretation of the English literature shows that Rogers' contribution to the development communication research is epitomized at three levels:firstly,he was one of the creators of the modernization paradigm of development communication;secondly,he was one of the first scholars to reflect on the shortage of a classic paradigm;thirdly,he made efforts to open up new fields and directions of research.Rogers not only practiced the transformation of development communication from the modern paradigm to the multivariate paradigm,but also participated in the creation of the academic community.His contribution to the development communication empirical study and discipline construction focused on the academic character that he has always paid attention to the academic frontier and knowledge and action are one.
引文
[1]Arvind Singhal.Everett M.Rogers,an intercultural life:From Iowa farm boy to global intellectual[J].International journal of intercultural relations,2012,(36):848-856.
[2]胡翼青.论传播研究范式的表层结构与深层结构——兼论中国传播学30年来的得失[J].新闻与传播研究,2007,(4):36-41.
[3]韩鸿.参与式传播:发展传播学的范式转换及其中国价值——一种基于媒介传播偏向的研究[J].新闻与传播研究,2010,(1):40-49.
[4]AlfonsoGumucio-Dagron,Thomas Tufte.eds.Communication for Social Change Anthology:Historical and Contemporary Readings[M].South Orange,New Jersey:CFSC Consorium,2006.
[5]Everett M.Rogers.New Perspectives On Communication and Development:Overview[J].Communication Research,1976,(2):99-106.
[6]Jan Servaes.Comparing Development Communication[A].Frank Esser and Thomas Hanitzsch(eds).The Handbook of Comparative Communication Research[Z].New York:Routledge,2012.
[7][英]丹尼斯·麦奎尔,[瑞典]斯文·温德尔.大众传播模式论(第二版)[M].祝建华译,上海:上海译文出版社,2008.
[8][英]科林·斯巴克斯.全球化、社会发展与大众媒体[M].刘舸,常怡如译.北京:社会科学文献出版社,2009.
[9]Everett M.Rogers.Communication and Development:The Passing of the Dominant Paradigm[J].Communication Research,1976,(2):213-240.
[10]Srinivas Melkote,Communication and social change in Developing countries[A].Arvind Singhal,James W.Dearing.Edited.Communication of innovations:a journey with Ev Rogers[Z].Published:New Delhi;Thousand Oaks,Calif.:SAGE Publications,2006.
[11]Everett M.Rogers,(in association with)Lynne Svenning.Modernization among peasants:The impact of communication[M].New York:Holt,Rinehart & Winston.1969.
[12]Everett M.Rogers.Inquiry in development communication[A].M.K.Asante and W.B.Gudykunst(eds.),Handbook of International and Intercultural Communication[Z].Newbury Park,CA:Sage.
[13]Everett M.Rogers.and Lawrence Kincaid.Where are we in understanding the diffusion of innovations?[A].W.Schramm and D.Lerner(eds),Communication and Change[C].Honolulu:University of Hawaii.1976.
[14]Everett M.Rogers,Network Analysis of the Diffusion of Innovations[R].presented at mathematical social science board symposium on social networks,Dartmouth,new hampshire,1975.
[15]Everett M.Rogers,Arvind Singhal,Empowerment and Communication:Lessons Learned From Organizing for Social Change[J].Communication Yearbook,2003,(27):67-85.
① 在学术界,他的名字中译很多,如埃弗雷特·M.罗杰斯、埃弗里特·M.罗吉斯、埃弗里特·M.罗杰斯、艾弗瑞特·M.罗杰斯等。
[2]胡翼青.论传播研究范式的表层结构与深层结构——兼论中国传播学30年来的得失[J].新闻与传播研究,2007,(4):36-41.
[3]韩鸿.参与式传播:发展传播学的范式转换及其中国价值——一种基于媒介传播偏向的研究[J].新闻与传播研究,2010,(1):40-49.
[4]AlfonsoGumucio-Dagron,Thomas Tufte.eds.Communication for Social Change Anthology:Historical and Contemporary Readings[M].South Orange,New Jersey:CFSC Consorium,2006.
[5]Everett M.Rogers.New Perspectives On Communication and Development:Overview[J].Communication Research,1976,(2):99-106.
[6]Jan Servaes.Comparing Development Communication[A].Frank Esser and Thomas Hanitzsch(eds).The Handbook of Comparative Communication Research[Z].New York:Routledge,2012.
[7][英]丹尼斯·麦奎尔,[瑞典]斯文·温德尔.大众传播模式论(第二版)[M].祝建华译,上海:上海译文出版社,2008.
[8][英]科林·斯巴克斯.全球化、社会发展与大众媒体[M].刘舸,常怡如译.北京:社会科学文献出版社,2009.
[9]Everett M.Rogers.Communication and Development:The Passing of the Dominant Paradigm[J].Communication Research,1976,(2):213-240.
[10]Srinivas Melkote,Communication and social change in Developing countries[A].Arvind Singhal,James W.Dearing.Edited.Communication of innovations:a journey with Ev Rogers[Z].Published:New Delhi;Thousand Oaks,Calif.:SAGE Publications,2006.
[11]Everett M.Rogers,(in association with)Lynne Svenning.Modernization among peasants:The impact of communication[M].New York:Holt,Rinehart & Winston.1969.
[12]Everett M.Rogers.Inquiry in development communication[A].M.K.Asante and W.B.Gudykunst(eds.),Handbook of International and Intercultural Communication[Z].Newbury Park,CA:Sage.
[13]Everett M.Rogers.and Lawrence Kincaid.Where are we in understanding the diffusion of innovations?[A].W.Schramm and D.Lerner(eds),Communication and Change[C].Honolulu:University of Hawaii.1976.
[14]Everett M.Rogers,Network Analysis of the Diffusion of Innovations[R].presented at mathematical social science board symposium on social networks,Dartmouth,new hampshire,1975.
[15]Everett M.Rogers,Arvind Singhal,Empowerment and Communication:Lessons Learned From Organizing for Social Change[J].Communication Yearbook,2003,(27):67-85.
① 在学术界,他的名字中译很多,如埃弗雷特·M.罗杰斯、埃弗里特·M.罗吉斯、埃弗里特·M.罗杰斯、艾弗瑞特·M.罗杰斯等。