基于大数据的互联网产品营销模型研究与实施
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摘要
互联网软硬件发展,大规模数据的获取、存储和分析具备了一定的软件和硬件基础条件,电信企业利用经典数据挖掘算法(如聚类算法)将大数据用于用户分析、产品设计、生产制造和销售推广,数据价值得到不断验证;尤其在互联网营销过程中,大数据与产品销售的紧密融合为企业提高了业绩指标。
With the development of Internet software and hardware, Data Collect, Data Storage and Data Analysis have certain easier to realization. Based on classical data mining algorithm, Telecommunication enterprises use big data for customer analysis,product design, production, manufacturing and marketing, the value of data has been continuously verified. In the marketing, the tighter integration of big data and sales can improve performance indicators for enterprises.
With the development of Internet software and hardware, Data Collect, Data Storage and Data Analysis have certain easier to realization. Based on classical data mining algorithm, Telecommunication enterprises use big data for customer analysis,product design, production, manufacturing and marketing, the value of data has been continuously verified. In the marketing, the tighter integration of big data and sales can improve performance indicators for enterprises.
引文
[1][英]维克托.迈尔.舍恩伯格《大数据时代:生活、工作与思维的大变革》[M]杭州:浙江人民出版社,2013,39-42.
[2]Li,Lingjuan,Xi,Y.Research on clustering algorithm and its parallelization strategy[C].Proceedings-2011 International Conference on Computational and Information Sciences,Chengdu,Sichua,China,2011,5(2):325-328.
[3]鲍晓地,张芳芳.大数据处理的关键技术研究[J].信息化建设.2013.19(2):49-52.
[4]张波.大数据背景下的聚类算法研究[D].长沙:长沙理工大学学位论文.2016:16-17.
[5]张闯,刘祥伟.大数据分析和传统营销分析对新产品销售的影响[J].牡丹江师范学院学报(哲社版).2017年第6期:53-58.
[2]Li,Lingjuan,Xi,Y.Research on clustering algorithm and its parallelization strategy[C].Proceedings-2011 International Conference on Computational and Information Sciences,Chengdu,Sichua,China,2011,5(2):325-328.
[3]鲍晓地,张芳芳.大数据处理的关键技术研究[J].信息化建设.2013.19(2):49-52.
[4]张波.大数据背景下的聚类算法研究[D].长沙:长沙理工大学学位论文.2016:16-17.
[5]张闯,刘祥伟.大数据分析和传统营销分析对新产品销售的影响[J].牡丹江师范学院学报(哲社版).2017年第6期:53-58.